Understand customer needs-let customers spend more money to purchase your website design Services

In the previous two articles: "Web Design price – the pain of the designer's heart Forever" and the "upset price of the poor site-the customer heart can not say the pain" said the site design industry lower prices of two factors, so how to allow customers to accept you than others high price?

Of course, what I'm talking about here is not the usual way to get customers to say more money to buy your services than blackmail, intimidation, fraud, etc. Once again, this article is intended only for peace-loving people, and anyone who attempts to use illegal means, such as black sticks, intimidation, whips, chains, handcuffs, spike sticks, and beauty gauges, should take a detour.

My idea is this: if you help customers design the site can help customers produce 10W value, then customers may spend 1W please do, and do not choose to spend thousands of yuan or hundreds of yuan to do not have any return value of the site. Double-win thinking: Not just think about earning customers money, but also to think how to help customers make money. Know what customers think, do what customers need. Customers want to do a website if you know the purpose of their website. Be able to advise each other, then how the other party to abandon you and choose others?

Customer needs may be multi-faceted: enhance the network http://www.aliyun.com/zixun/aggregation/12972.html "> brand value, improve network marketing product capabilities, processing after-sales service ... Of course, you ask the customer what needs, some will jump out to say: I want everything! Of course, the more demand also means higher quotations. But in the case of limited budget, it is necessary to understand the customer's real needs, to help customers calculate each demand input-output ratio. Do the most input-output ratio of the highest part.

For example: I have designed a website for a client, and the customer is a company that makes lighting fixtures (according to the agreement is not easy to disclose more). The company does not know much about the Internet, the initial contact of customers also put forward a lot of needs: design, marketing, after-sales service, interactive ... But after full communication with customers, found that the most need to solve is to enhance the network brand value, improve network marketing capabilities. Therefore, according to the company's development status: Network brand value, network marketing capacity is the primary demand, through communication with customers, the proposed remaining requirements according to the company's future development of additional. In this way, let the customer do the most input and output ratio of the highest part, the remaining parts can be carried out in the future cooperation. This not only solves the company's current needs to solve the problem, but also for future cooperation lay the foundation (of course, you have to let customers feel that you do a good job, then the next time you cooperate is also taken for granted.

Some students may say that not all customer needs are good changes. From my personal perspective, there are two ways to solve this problem:

Learn to say no to customers, customers need to be persuaded, on this topic in my translation: How to persuade your users, bosses or customers to have a detailed description of the very like toss, like to put forward too picky requirements of customers to pay attention to, to try to choose to serve the quality of customers, please see the fool to reduce the pain in your service Serve the high quality website design customer. Source: http://davidw.me/how-to/let-clients-pay-more-for-you-know-what-them-need/