User experience a few questions

For users, they may naturally expect a variety of mobile services to be closely related to their daily lives, hoping that each application interface is beautiful and easy to operate and has good performance. However, there is no denying that the mobile phone as a medium itself has certain limitations. This leads to, in many cases, the three requirements that are difficult to meet simultaneously. Many times, the performance and performance of applications are often overlooked by developers. But in fact, its impact on the user experience is preliminary. For designers, they should also be responsible for the performance of the application.

First, people use mobile phones in order to increase efficiency anytime, anywhere, or to get entertainment and recreation: whether they are waiting for the bus, walking on the sidewalk, or waiting for food. Therefore, each application should have a key use. And, in either case, they should be easy to find and reliable for users.

Surprisingly, however, many application designs begin with an emphasis on the beauty of the interface. Yes, those amazing http://www.aliyun.com/zixun/aggregation/8936.html "> Visual effects really make a good first impression on the customer." However, the user's enduring impression of an application builds on the cumulative effect of each application experience, which depends largely on its performance. If an app looks cool, but it sucks, like running slowly, or often downtime. The image consistency of the app in the user's mind is broken. So, the evaluation of the whole application, rankings and the number of users can not go up. But more seriously, the user's impression of the entire brand will be worse.

Look at Twitter and cookmate two apps. Twitter's user feedback in the App Store is much better, although Twitter's appearance isn't as stylish as Cookmate's.

The same as above, the user's impression of a brand is also the accumulation of brand product experience. For users, they are looking for products that best improve their lives. In the current market of a dime, if a application can not provide differentiated services, it is difficult to stand out. For an application, it can either provide services that are not available in other applications or provide better services than other applications. And the application of these advantages are conducive to strengthening the strength of the brand.

Performance is a core metric in the user experience. Therefore, performance has become a "differentiated" brand a core factor. Let's further deepen this concept: for application designers, if they can smooth out a technically difficult feature, the app has a unique selling point, which is hard for your competitor to copy.

When you create any product, you should learn to appreciate why this product is structured like this. The car's shape design is related to aerodynamics, an eye-catching bridge at the beginning of the design will consider the wind, people, load-bearing and other physical factors. The same principle applies to the interactive function of mobile phones.

Your design will indirectly affect an application's characteristics, content, interaction, graphics, and these indicators are also the application of performance indicators.

There is a misconception in many product development teams that the performance of the application has nothing to do with the developer but with the designer. But the idea is fallacious, and it's often too late for the team to realize the impact of the design on the product's performance. Therefore, at the beginning of design, should consider whether this design is conducive to product performance and overall performance.

Final Summary:

A positive first impression is important for the maintenance of a relationship. At the same time, people also attach great importance to the consistency and unity of impression, that they expect in the follow-up interaction with something, the previous first impression can be reflected and strengthened.

The same principle applies to brands and their product designs. An excellent design allows the brand and end users to build lasting relationships and help the brand fulfill its commitments.

Via SM