User needs case-sharing

A K-word-broken case-sharing:

Two days ago to help a friend of the company made a http://www.aliyun.com/zixun/aggregation/8110.html "> user interviews, about what users want to see when the page is open, customers say they want to see recommendations, See the video button that can be clicked directly, see the Dynamic Small trailer pane, see your points.

A friend company is a client, and then the demand from the customer is very confusing.

By further communication with the customer, confirm that its core requirement is to be able to: as simple as possible to see the latest film content.

After refining, it actually comes down to the need to "watch".

So make a small client change, will "watch" as the main function description point show. The customer immediately satisfied.

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(The -71cnc-hz) asked:

How to determine whether a message is objective and true, what are the methods? For example, after chatting with customers, which is the real demand,,, how to determine AH
(extensively Lin) A: classify, choose, divide and prioritize; Look for common ground under the surface.

(Yu Feng) A: conditional can be visited under the field, the second half of last year to organize our department of the 11 cities across the country to go to customers around

(k) Answer: A few references to customer interviews: Identify the core requirements, identify additional requirements, and demand screening.

(Sisi-Shenzhen) A: First pay attention to the needs that are useful to you, that is, effective demand, and then through the information collected to judge, make decisions.

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(Niy) Q: How many clients did you investigate? Would it be that individual users would have that kind of demand?

(a k) Answer: They invited 30 people, ... Big Spender.

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(Niy) Q: What is the method of demand screening? For example, the weight of a certain demand assessment, priority sorting what, recommended

(k) Answer: There are many stages in the collection of requirements ... Have to. Let me share something ... A reference process from product design to product release Ali product design and release process

Hiued tip: View Large >>

(aj-pm-Shanghai) Answer: Kano model

(Niy): Kano model forces have a hierarchy of analytical methods to get dizzy to involve the matrix

(k): Kano that is too complicated, now do a lot of people because of the theory too much combat too little. So it's often theoretical. and then

Complicated.

(k): actually long. I understand everything. 2007 to 2009.3 years time to pull the previous PM team has done more than 400 product research-

-... Later, this group of people are all professional. Basically the feeling of the product has been instinctive, the method is stupid. But it works.

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(Anna) Q: What kind of work do product research usually do?

(k) Answer: not experience ... Say, SS, what department are you in?

(that -71cnc-hz) A: I do SEM, the user experience is interested in the side,,, did 2 years of SEM more and more feel, want a

Good marketing results, so things should be in place, split but can not be separated ...

(k): Product research Ah, we are the standard, each person to study their own good software or product areas, and then make a share and analysis

Reports, including product positioning analysis, user group fuzzy Analysis, market data survey, core competitive function point analysis, main logic separation, interactive highlight analysis,

Product failure analysis and so on. Basically this way, and then you free to play products.

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Key knowledge points recorded in chat:

What is a Kano model? Details >>

What is analytic hierarchy process? Details >>

What is SEM? Details >>

What is Sales funnel management? Details >>

What does the user experience mean? Details >>

What kind of work does product research usually do? Details >>

What is the customer Satisfaction Index model? Details >>

What does the ACSI model mean? Details >>
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The opportunity to take this article, especially thanks to the user experience Group A, B group of many friends consciously maintain a good research atmosphere. Borrow 163 box of the slogan: Communication creates value.

Thank you for your reading and hope to help you ^_^

Source: http://www.hiued.com/?p=231