User survey of Internet product design

In the era of ucd/ued, understanding and respect for the user's awareness has become a professional measure of product managers, and many of the company's processes have evolved from the original technology-centric or business-centric to the current user.

This article, based on its experience in the past few years, talk about some user research methods. 1 First, what is a user-centric design (UCD) ²UCD is a way to create an attractive, efficient user experience ² user-centric design: In every step of developing a product, the product should be considered. 2 Common user research methods from target, behavior pattern:

with Time Dimension:

3 User interviews ² Suitability Stage: Task analysis, follow-up study ² required number: 5 or more ² preparation: According to the set role, target crowd to recruit users, the appointment of time, prepare the site and environment. ² Objective: Target user definition, background knowledge accumulation of user characteristics and design object characteristics. ² Method: Interview Method (Expert interview, in-depth interview), background information questionnaire. ² The interview record should include the following: * The role of the interviewee * his/her use of the situation and advice (in his/her words) * why he/she did it and so suggested (this is not necessarily a question, and most of the times it's best not to ask) * Some ideas in the interview process and a summary of the user interview documents: User-Filtered table "interview script" "User confirmed contact list"   "interview record" 4) questionnaire ² Suitability Stage: Task analysis, follow-up study ² need number: At least 30 ² preparation: Advance design of survey direction and questionnaire content, selection method, Site form Submit or find a user to fill in ² survey Objective: To obtain quantitative data to support qualitative and quantitative data analysis. ² Survey Method: Single level questionnaire/multilayer Questionnaire, paper questionnaire/web page questionnaire; Pre-examination questionnaire/post-examination questionnaire, open/closed questionnaire, questionnaire survey document: Questionnaire design report questionnaire questionnaire survey results analysis ² suitability Stage: Task analysis, user participation ² need number: 2 Group, a group of 8 people ² Preparation: Subject orientation and booking user, preparation of origin and personnel arrangements ² investigation purposes: Divergent thinking, access to potential demand ² survey methods: Brainstorming, group interaction Focus Group Documentation: Focus group user Filter table, focus group Execution script, focus group participation user Confirmation contact list, focus group AV material ² Suitability Stage: Final Test, follow-up investigation ² required number: 20 ² Preparation: Reservation user, experimental equipment ² Survey Purpose: User segmentation, User profile description, qualitative research, questionnaire design basis. ² Survey Methods: Pre-examination questionnaires/interviews, observation (typical task operation), sound thinking, on-site research, retrospective review. On-Site Research documents: Investigation report ² suitability Stage: Final Test, follow-up research ² required number: 5 ² Preparation: Define the user type according to the definition of the user, defining the relevant task points for users to test ² investigation purposes: Product availability, user operating habits, validation of functional rationality ² Survey method: Record user actions, After the test interview, the user fills in the questionnaire of satisfaction. Usability Test Documentation: Usability test interview script, usability test Protocol, test task Point, test Report, Task evaluation form, usability test reports ² suitability Stage: Follow-up investigation ² investigation Objective: To establish the basis of user model, and to put forward the basis of design simplicity and solution method. ² Survey Methods: Website traffic statistics, log analysis, eye movement experiments ² RelatedIndex: Visitor loyalty, bounce rate, turning heads, site stay time, visitor location, visitor search clips and keywords, source of traffic sources:  http://www.joshes.cn/post/22.html