V5shop e-commerce outsourcing: 6 necessary means to improve the conversion rate of the electric quotient website

Because the product content of each website, user experience, network marketing ability and so on are different, the conversion rate of the website is very different, in China, the conversion rate of the general E-commerce website is 1 per thousand, when and Jingdong may have 1%, the foreign website has achieved more than 30% conversion rate, Therefore, the domestic E-commerce user experience and network marketing has a lot of room for improvement.

How to improve the conversion rate of the website?

Yong that the promotion of website conversion rate to start from these aspects, the first is the content that the website provides, this content can be the commodity, can be the content of the information, can be the service, the second is the user experience, this includes the website visual design, the process design, the function and the use design as well as the prestige, the convenience and so on user feeling aspect, Third, the network marketing capacity, which will determine the quality of the visitors group, the more accurate marketing promotion site conversion rate naturally higher; the Forth is customer service and network marketing skills, excellent customer service and network marketing skills can often directly lead users to purchase desire, quickly improve conversion rate.

The following is a Web site to enhance the conversion rate of the 6 skills, Yong feel is also written more complete, basically covers the elements I want to express, excerpt as follows:

1. Website Brand

Any time the brand effect can not be ignored, improve the conversion rate of the website is no exception. Website popularity, credibility, word-of-mouth, positioning all determine the conversion rate of the site, including:

Website Complete Contact method;

Website record information;

Third party integrity certification;

Media coverage;

2. Commodity attractiveness

Users end up spending money to buy goods, so the quality of goods is also the decisive factor, at any time do not overlook the importance of the commodity itself, including:

Whether the goods have quality assurance;

Whether the commodity has the characteristic;

Whether the commodity has price advantage;

Whether it can provide detailed product introduction and use instructions;

Whether the product picture is attractive;

Merchandise discounts and promotions;

Whether there is a return or merchandise gift;

3. Customer Service

In the ownership of brand and commodity quality, we have to consider whether the user has a caring service system, so that users buy goods without worries, mainly include:

Online customer service can answer customer questions in time;

Smooth service line;

Online message board and timely answer;

Timely and multiple sets of distribution plan (distribution time/distribution area);

Reliable and safe means of payment, whether to support the delivery of cash;

Effective return and replacement assurance, and timely response;

Convenient order search and management;

Logistics service level;

4. User behavior

Even if we have a strong brand influence already product quality and service, but the final decision to purchase behavior is the customer, so customer behavior on the impact of conversion rate is critical:

Whether users have real needs;

Customer loyalty;

Whether there is duplicate purchase;

Customer's real evaluation of goods and services;

Whether the customer really accept the goods;

The number of visitors on the site is short and there are few visits;

Whether the old user leads others to visit the purchase;

The evaluation price of the order;

5. Visitor Quality

In the promotion of website conversion rate we have to do some analysis of visitors, different channels of the quality of visitors is not the same, then need to analyze the visitors:

Directly enter the Web site access to users;

The referral traffic of other websites;

Search engine natural Flow (SEO flow);

Search engine paid traffic (SEM traffic);

Whether it is a new visitor;

is active user;

What is the cost of a single visitor?

6. User Experience

Whether a website has a good user experience and the promotion conversion rate is inseparable, those factors affect the user experience:

Website access speed;

The design of the website is beautiful;

Web site usability is high enough;

The relevance of the content is good;

The purchase process is convenient;

Whether the commodity classification display is reasonable;

In-station navigation and search function is perfect;

Whether the time interval between orders to receive goods is satisfactory;

More Taobao Mall outsourcing information, please pay attention to http://wb.v5shop.com.cn