Verse 38: The next battlefield of the electric dealer?

Since the cat Taobao 19.1 billion yuan to refresh the "double 11" record turnover, the electrical business began to plan the next round of battle. "Double 11" consumption trend, is the electric dealer abruptly created a "carnival", and the next stimulus to the position of consumption where?

There is no doubt that with double a time gap, but also with the double 11 of the national network to buy out the difference ... As a result, the "38 section" of the female consumer group, the electric business upsurge, thus emerged. 2013 years of drama, by the United States excellent products, Lok Bee nets, 1th stores, such as a number of electric dealers, opened a new round of competition.

Vertical Electric Dealer's first to face PK

Poly Beauty Excellent products first, its CEO Chen Au once again accomplished "for their own endorsement body" hot network. In the 1 minutes and 40 seconds of advertising, Chen Au narcissism, selling Meng waves, triggering netizens all kinds of imitation, but also jokingly "endorsement body." And Le bee net naturally, "whether you have any goods, I want authentic", "not the United States live" series of ads quickly on the line, and in February 27, the first to open the annual "Peach Blossom Festival promotional" big screen.

In fact, in the vertical electric quotient of the Bee network and poly-Mei excellent products this to the enemy pitched, the platform Dian Shang No. 1th Store also officially announced the "Love Women's Day" promotional activities, so that the original smoke, fierce competition in the beauty of the electricity market more lively.

In view of the higher self-awareness of modern women, shop 1th, the marketing strategy of the flagship "beautiful consumption", will be the flagship of the United States, mother and child category redefined as "Love Beautiful" "Love spicy Mom" lifestyle, highlighting the life of women with their own as the main body of values, and modern women of goods and services exactly coincide with the requirements.

No. 1th Store "her economy" changed "emotional marketing", can four to dial the heavy

Compared to the Lok Bee network outspoken to attract traffic for the purpose of the Peach Blossom Festival promotion, and Poly-Mei products three anniversary of the website downtime event, facing the upcoming 38 women's Day, as the platform for the electric business of the 1th shop does not look so desperate, but more than competitors know how to read and mobilize the psychology of female consumers shopping, and also strive for female consumers to create a comfortable, convenient shopping experience.

As a platform-level electric dealer, the number 1th shopkeeper dozen "her economy" promotion theme "dote on women's Day" quite flattering suspicion. On the one hand, shop 1th is focused on the theme promotions for the week from March 4 to March 8, conform to the festival, also will not lengthen the line of discount, to avoid the price war of the mishap, on the other hand, "love you 120 Hours" as the banner, a clear surface of 1th stores "emotional marketing" proposition.

More worth mentioning is that, because the activity period just value Monday to Friday, in order to let office workers also can heart without distractions to buy the right product, shop 1th also ingenuity of the introduction of Lady ' 9 Night special promotions, women dote on the list of life and other tailor-made promotional activities.

Lady's 9 nightly promotions--starting nine o'clock every night, every day a theme, "Love Yourself, I love you, love friends, Love family, Love Party" for the series of theme promotions, so that women who like shopping to fully enjoy the definition of the 1th Shop of the unique online shopping experience.

Women dote on the life list-nets different women's favorite online shopping, for women of different ages, characteristics, a variety of consumption habits and preferences, so that women in shop No. 1th can be a full range of custom-made pet. By "Her economy" to drive "his economy", so that the men who dote on women, for "she" consumption.

Whether it is the electric business era, or snack times: consumers have to market! The same applies in any industry and at any time. However, around the female consumer's "38 net shopping" can like "double 11" gradually form the climate, still need years of observation, but in any case, in the face of the differentiated online shopping environment, facing the specific ethnic effect of female consumers, whether the electrical business can be differentiated strategy, cut their own piece of cake, let us wait and see.