Vertical electric business is in trouble: loss is a common problem development by capital hostage

From every customer sincerity products staged annual revenue of billions of yuan myth, the domestic vertical electric business began a downward slope, some enterprises often for the next month's capital chain fear, in order to survive they even want to have their own creation of the enterprise hand sold. "Can be like red children get suning 66 million dollars to achieve ' freedom ' of the vertical electric dealer is only rare, can even say that red children may be the last lucky," said the industry.

Vertical electric business is in trouble:

Developing the capital hostage

"This year to the next year, the entire electric Chamber of Commerce has a big change, now the line of the retail market is not good, the cooling of the capital market has led to a rapid cooling of the industry, which is a great test for practitioners," the top market official Xu admits that nearly one or two years can be said to be

Of course, the entire electrical business development trend downward will inevitably affect the vertical electric business. According to the reporter not complete statistics, last year the domestic nearly 40 vertical electric dealers to obtain financing more than 5.6 billion yuan, involved in the industry including tea, wine, health products, mother and child, underwear, home textiles and footwear. However, in the first half of this year, vertical electric dealers received only 60% of the same period last year, only 10 vertical electric companies to get 1.83 billion yuan financing.

But overall, the vertical electric quotient is the biggest reason which is in the predicament by the capital, the each website small dew edge, the capital in order to gamble the vertical electricity trader to list, blindly requests the enterprise to pursue the scale, attracts the investor by the scale, by the low price attracts the user, but ignores the enterprise to the nature pursue which And now seeing the situation is bad, and have to cover tight purse, stop blood transfusion rescue. "This time, refined operation is not the enemy but the tide," Amoy vice President Chen frankly.

"But even if the capital pressure enterprises can not run, I think the capital is not cold enough in the winter, to now some companies are still working hard to do scale, this is a terrible thing." "Xu said," At present, no matter whether there is no capital support, vertical electric operators can not blindly pursue sales, but from the site positioning, product efficiency, gross profit margin and sales and other comprehensive considerations, this point I think you are doing a good job. ”

The reporter learned from the people know that a line of 1.5 of the clothing category of vertical electric operators, although the external said its current operating conditions are good, temporarily do not consider a new round of financing, but in fact, is facing the start-up team dissolved, inventory pressure, the panic of the capital chain, even if many times to discuss the pursuit of investment, there is no result, no one is willing to chase, " According to their current situation, can not survive next year, the capital market is not good, the investors hand is also tight, good steel to use in the blade, for the vision of the company investors will not be able to sell, the person said.

For help in the traditional enterprise:

Inability to accept loss-making development

"Alive or Dead?" This is a problem. "For the vertical electric quotient, Shakespeare this question has been asking his voice now."

"If someone intends to buy us, I am willing to betray," a vertical electric business founder without hesitation to answer, "We have to live to do ah, we are own brand, alive brand only in the future to turn over the opportunity, now is not the time to pretend."

However, the mood of the vertical electric dealer's desperate sale has not touched the buyers. People familiar with the matter told reporters that there is still a lot of private talk about acquisitions, just basically have no result, he further said, "Some time ago has been to collect Massamasso, in fact Massamasso is and suning industry fund talk, want to take money purely, but did not talk about, and then changed with Jin PA contact, Jin PA value Massamasso operation team, but because Marceau not profitable, later also broke.

Reporter learned that, in fact, such as the traditional enterprises such as Jin PA is very interested in vertical electric dealers, in particular, the mature operation of the pure electric business system, but they do not accept losses, the traditional enterprise's idea is: we can buy you a high price, but I can not buy the money every year, even if you are smaller, as long as you can.

However, the loss is a common fault of the electrical business, and do not say that the vertical electric business, the entire electric business industry has not been able to get rid of the loss of trouble. In this respect, Xu said, to successfully complete the traditional enterprise of the purchase of vertical electric, first, the main business of traditional enterprises to stabilize, while its transformation of the power of the determination to be very firm, and the most important thing is that the traditional enterprises must agree with the value of Internet enterprises, that is, can accept the electricity may be a certain period of

In fact, in addition to not getting the traditional corporate endorsement, the vertical electric operators will also face the dilemma of the decline in valuations, "for some of the vertical electric operators, if not now find buyers, the future valuation will certainly be reduced, for them, time is very urgent, may be a day price," Xu said.

To help the Internet companies:

You might as well lead you to the platform.

Although the industry generally believes that the protection of traditional enterprises is a good way for vertical electric operators, but in order not to die in a tree, they have to also to the Internet companies for help.

However, in Chen view, the current willing to sell the Internet companies may not be a few, this point Xu agree, "mergers and acquisitions is the need for real gold and silver, the entire industry downturn, even if there is a landlord to take care of themselves."

"Now it seems that the internet is likely to be a big guy is Alibaba, Jing-dong, suning easy to buy these three platform-like electric dealers, the industry told reporters," and stand in the platform of the electric quotient of the point of view, rather than spend money to buy a loss of valet, as it recruit to their own platform on the flow. " The acquisition of a vertical electric dealer, almost equivalent to the platform in the electricity business opened an online shop, the amount of difference is too big, not cost-effective.

At the same time, Chen also thinks, "Now the dealer wants to buy the vertical electric quotient, depends on the industry is not only a leader, obviously to the status of vertical electric quotient, the ranking of the various subdivisions is undecided."

In addition, he said, "in fact, even if the Internet giants buy a company, it is not likely that he can get the great care of the Giants, take Alibaba as an example, although they cast a famous shoe library, but we are the same as the business of the cat, in the mall to participate in a variety of promotional activities, we and the name of the shoe library access to resources no difference, It's not that you have gone to Ali to give you better, everyone equally.

Of course, not all platform-like electric dealers have done the same thing as Alibaba, Tencent's electricity quotient platform, "the" and "outsiders" there is a difference, but the reporter learned from the people in the know, Tencent in addition to vigorously support the easy news, the acquisition of other electric dealers did not get any special care.

It is noteworthy that not all of the vertical electric dealers are only to be bought this way to go, Xu frankly will not prostitute himself, he thinks in the traditional enterprise hundred Li's support, excellent purchase in the line has been maintained their own pace of development, in addition, the wine vertical electric trader can be said to be a "heterogeneous", In September this year, the U.S. network announced the acquisition of billion-class B-round financing, Luide, its CEO, told reporters, "Our future is certainly independent development, to seek a listing, will not also have no need to choose to be acquired", however, according to the reporter understand, in general, the wine vertical electric Shangdou has a line of business support, which largely support its development.

Commercial newspaper reporter Wei