Vertical Electric Quotient website's survival situation is worrying when we are faced with the transition choice

Summary: In the electric business environment of Ali, Jing Dong Power, the survival condition of the vertical electric quotient website is worrying, and recently, there is about Suning, 1th store will cut the book business, from Self-and to third party platform sale News, let this has been marginalized hat backlog for a long time

In the electric business environment of Ali and Jing Dong, the survival condition of the vertical electric business website is worrying, and recently, there is about Suning, No. 1th store will cut books business, from Self-and to Third-party platform sales news, let Ben has been "marginalized" hat backlog of long when they feel the industry under the pressure of helplessness.

The hot category was snubbed

Recently, there is news that suning easy to buy book channel to start processing inventory, no longer independent sales of books, the news has been confirmed by the press. At the same time give up the proprietary book business also has 1th stores, and in this area has occupied the advantage of the Jingdong, recently also in the home page hanging out of the book full gift activities, and shorten the pay cycle with the publishing house, the paper book business decline signs have become obvious.

Once, the book business with its user purchase rate is high, and can quickly accumulate popularity and other advantages become the electric business industry scramble to snatch cheese, however, now, along with the further popularization of paper books in China, compared to household appliances 3C and other categories, the book's customer unit price is indeed very poor, in the overall electric business has embarked on more market value of the financial and other fields, Books have no more value to dig, and it is reasonable to push them to a third party.

For users, buying Books Online is not as cost-effective as it used to be, the Electronic Business website keeps on increasing the free postage threshold, especially the pirate book rampant, searches for the pirate book in the Sina Weibo, has about to buy the false book the content everywhere in the electric Dealer website, the price and the experience on the bad, lets the user to buy the book on the net to lose patience.

In addition, the popularity of mobile terminals, especially with the Amazon Kindle constantly speeding up the pace, e-books in the domestic rapid accumulation of popularity, in the price even only need 10 percent of paper books, users are also exempt from waiting for distribution and piracy and other experience problems, from the industry, The industry on the book-type purposes of decline to identify the traditional paper books or eventually replaced.

And as a book-type vertical electric Dealer website based on the industry's Dangdang, book is its first label, with the book market facing shocks, Dangdang has been a bad development scenario or will be further light, in addition, fast schoolbags, Confucius, such as books and other book sites will be affected, the book category vertical site Market division will be limited.

When the future, transformation or adherence?

Jing Dong, the Cat in the book field of the advance, and not completely after the accumulation of time when the defeat, and the traditional book market changes to highlight, may be when the lead to another situation, either dead to carry, or transformation, but regardless of that, when all to the top by more than any time heavier pressure.

This pressure comes from the traditional book market, on the other hand, when their own in the service and experience of the disease, so when it is difficult to turn, even when the mother and child, clothing and other categories of efforts, but because the book label is too strong, when the book temperament has been deep bone marrow, this is the most sweet burden of Dangdang.

For the time being, books in the field of books can not be discarded, after years of hard work, in the field of the book is to help when the electric business industry is still standing in the main reason, even if the market environment changes, quickly from the book Jump is impossible, transformation seems to be the only way out.

When it came to the path of the past, when there was a tangle between the vertical and the platform, is the positioning of their own not a clearer understanding of the same positioning in the library of the Han Shu package is also facing the expansion of pressure, the food, beverages and other categories of testing water, but analysts believe that, unlike when more open platform development , Fast schoolbags as a small and beautiful site, the best way is in the vertical area of the depth, may be able to win a seat to survive.

In the positioning of the wavering, so when it has lost too much, and this encounter industry on the book Self-view, although a short period of time will not be affected, but with the advance of time, as well as the continuous deepening of the user's paper books, paper books will become more small, perhaps only the education of paper books and the survival of the land.

The internet's subversion of the traditional realm, Dangdang is not the first to be affected, but also suffered the shock of the more traditional publishers and other traditional book industry, so that the question is again summed up to the traditional paper reading will be defeated by the old topic of the Internet. It's just a matter of life and death for those of you who carry Books Online.

Conclusion：

Suning, No. 1th store in the book category to the third party to support, perhaps an early warning, especially in the entire electrical industry in the more lucrative financial and other fields, such as books, such as complex, low customer prices of the category will eventually be separated from strategic heights.

For the time being, sticking to the transition is a problem even if the book category is still hot in the industry, in the experience of the lame, so that users feel disappointed, perhaps the book market shocks let when reconsider whether to be acquired, when Su Ning, Beijing East and other favorable competitors no longer directly involved in competition, When you may be able to play a role as a third party, deep "go out" strategy, may be the future, even when the best way out.