Video of the Warring States--Sketch of radio and television operators

Broadcasting in the video operator is undoubtedly the most sophisticated one of the most qualified. In order to let everyone better understand the operating mechanism of such operators and value orientation, here I put the structure of radio and television first to do a simple introduction: Central-Radio, film and television general Administration, note that this is a deputy ministerial unit. The original Guang mixed worse, this is not as good as Mii to have more prospects. Channel resources: CCTV to the General administration, so CCTV in a variety of radio and television operating qualifications have a unique advantage. The first IPTV license issued to Shanghai is also very profound. Network resources are scarce, it can be said that there is no user network in hand. Main income: Advertising, mandatory landing fee (CCTV to all over the radio and television cable network charge landing fees, the general satellite TV will be paid to the landing), the sharing of paid programs. Provincial Radio and Television Bureau, the restructuring of the local radio and television Bureau and Taiwan or called Group. It means that industry management and business separation, but in fact both sides because of conflict of interest and authority confusion often tangled, serious also each other pinch. Channel resources: Provincial channel, satellite channel network resources: generally only have provincial capital to all over the backbone of the city network by the local radio and television network companies jointly formed by the provincial Radio and television information network joint operations. Do not master end users. There are also individual exceptions: Shaanxi Provincial network main income: advertising, line rental, weak engineering, sales agent overseas satellite landing fees, agents charged domestic satellite TV landing fees and so on. City radio and television channel resources: local channels, song Taiwan, Network Services network resources: Master end users. But often limited to the city level, most of the city's Township and county District network are fragmented. Main income: Advertising, line rental, cable TV program fee, cable TV matching fee (monopoly, accounting for more than 30% of the income of network companies), in addition to very few places such as Hangzhou, Shenzhen and other operators to engage in broadband but most of them do not make a big deal. County radio and television channel resources: local channels, song Taiwan, Network Services network resources: Master end users. But often the scope is limited to Chengguan town, most of the rural areas of economic underdevelopment has not achieved universal. This is the origin of the Village pass project. Main income: Advertising, line rental, cable TV program fee, cable TV matching fee. You can see the radio and television departments at all levels can be divided into channels (frequency), and network two major operating entities. Channel's income basically relies on the advertisement, generally occupies the local radio and television total income 50%, the network income mainly relies on the matching fee, the television program fee and the line rental fee. And what everyone says about digital TV operators is the local-level cable network companies. The cost of the whole conversion of digital TV is borne by the network company, the future operation and the development task of the value-added service actually fall on the network company's head. Most of the domestic radio and television network company's system also follows the institution's routines, some places also called the Network Center. It is not like the telecommunications network from the outset is the country-led unified deployment and input. Radio and television cable network in the beginning by the streets, enterprises and local district level of the joint input of the Government under the construction, the respective operation. It was not until the late 90 that it began to integrate the city level.Network Center, and then transformed into a network company. From the historical development of radio and television network company, he is destined to have the following deficiencies: institutional: extremely decentralized, no telecommunications operators of the unified system. Radio and television Bureau at all levels of the next level of radio and television business people, wealth, things have no management rights. So even if the general administration to promote the overall conversion also have to release IPTV The Wolf ran to all over the door to provoke the radio and television, otherwise this matter in the implementation of the national strength is indeed worrying. Business: Political benefits first, the higher authorities are the local propaganda department. The completion of income indicators is far less important than safe broadcasting, which affects the political career of the leader. Second, all over the use of public institutions to check the mechanism generally only look at income does not look at profitability. So as long as the cash flow is no problem, do not engage in network transformation and desperately build a building. Industry management: vague, neither norms nor protection. Radio and television is an extremely closed industry, so the industry management is difficult to talk about. Before this, all over the radio and television themselves when the athletes themselves when the referee. Although there are a lot of local bureau, Taiwan, but we can imagine the management of the communications Authority only one China Telecom, and their boss with the authority of the director of a level, that would be a case. Of course, the advantages of local radio and television operators are also obvious: policy support: In the case of local government support, radio and television can be digital TV and interactive TV users to the development of the work of the government projects. Such resources are lacking in telecommunications companies. Local radio and television after all is the local government, especially the party committee propaganda line of the pro son. IPTV in the political comparison of points is the local station was broadcast control, from the Government's point of view can not be justified support. Industry threshold: At present, cable TV or civil construction must be ancillary facilities, radio and television can easily put the two-way network to build a new community to grasp the high-end users of the incremental market. Think of telecommunications in a number of years ago also enjoy the same monopoly sweetness, now every community to see the developers and properties of the face of a few other fight with several battles. Although all know that telecommunications today is the radio and television tomorrow, but the recent advantages of radio and television will be used full. User acceptance with the operators of the agitation and the madness of the manufacturers compared to the people to treat this new thing is quite prudent. TV-based video services have a natural advantage, even the most users of the Heilongjiang Netcom also by the name of the interactive television to conquer, can be seen IPTV or the same as a well-known brand of the road has a long to go.