Video site Copyright war increasingly fierce insight into the "play" more critical

In recent years, the video site of the copyright war more and more intense, blindly hit the money definitely not, want to in many film and television play in the selection of Zhen, really need to know "drama". Of course, experience in which also played a very important role, the first proposed to buy network copyright music Video Network (300104, shares bar), has accumulated a lot of unique resources and rich experience. Film and television play online two publicity usually, video site will be in the film and television drama before broadcast, to the film side a complete set of publicity programs, in addition to the promotion of wired, but also include the ground publicity, and the laying of hard advertising. Through this series of propaganda, in the continuous spread of TV drama influence, pull up the network clicks, but also can be counterproductive to TV and TV ratings. With the music network cooperation for many years well-known producer Caoping said, compared to the television broadcast platform, video site The most obvious advantage lies in the timing and location of the random, to maximize the audience to meet the needs. "Today, in the distribution of TV dramas, it must be aired on the Internet. This in addition to its own dissemination advantages, but also because the video site marketing will often do very well in place. Caoping said. Film and television drama itself is a heavy cause of the changing times, how to grasp the changes in the taste of the audience? In this regard, the senior vice president of the video network to share his many years of experience in the purchase of drama "No matter how the times change, good things still have the value of existence." For example, in the first half of the hit of the "New Age of Love", le video network bought the play's exclusive copyright. In fact, when you bought it a year ago, it was almost certain that it would become a hit show. In addition, we will make quick adjustments according to the audience's taste. Goofy said, in the selection of film and television works, not only to see the big director, the big actors, but also to see whether the story is good-looking. In addition to this, but also to see whether the story is close to the music network fans, as well as the music platform and Film and television drama of the story is consistent. Consider a variety of factors to create a popular work. Again, such as, 20 million of the price of music to buy the "Huan biography" exclusive network copyright, since the broadcast, and constantly refresh the network video industry to record the highest number of TV dramas recorded, the audience set a miracle stretching so far. "From the beginning of the script we have been concerned about the Zheng of the" Huan biography, buy the time has not been switched on, is the second half of 2010. For this play, more is the recognition of the director Xiao Long. There was nothing at that time, only set the sun is the heroine, at that time, Xiao Long director of the first costume drama more confident. Although there is a certain risk, but also means innovation, will make people expect. "Goofy Frankly, buy the" Harem Huan biography "Price at that time is sky-high, before this has never a play of the network copyright price can over 300,000, the total price can over 20 million, is n multiple first, but now look back, this price is quite cheap. This TV play in the video network played a breakthrough 4.1 billion times, I think it is unprecedented, after also difficult to have. Now it in the video network broadcast ranked top five, from last March 26 broadcast, has been fast 1.5, has been in the forefront of the list。 It's really amazing. It brings more than 100 million economic benefits to the music vision. Therefore, we have a "big play watching music" impression, the impact is intangible but very solid. Lok Visual Network Senior Vice president of the current grasp is the key to nearly three years, TV network copyright price fluctuations, 2011 blowout-type growth has repeatedly created sky-high prices. 2012 fell sharply, by more than a half from its peak. After entering 2013, the market has warmed up trend. Industry insiders said, although the site in 2013 increased the investment in copyright procurement, but from the current situation, we are still relatively rational attitude, like in previous years that regardless of the cost of crazy burning money is expected to be difficult to reproduce. In fact, after years of video sites have been set up a dedicated "procurement team", which film and television play bought back will be liked by netizens, enhance the brand of video sites and traffic, these will undergo a detailed assessment process. In the increasingly fierce competition of the video website copyright, how to know the "play" has become the key point of choosing the play. "China's video web site has not been developed for many years, it cannot be judged by experience as the main basis, more through the analysis of samples-such as high-quality, popular play, as well as its success elements, so as to guide the next selection of the play work." "Goofy admits that the drama is boring, and it takes a lot of energy to study to get a good result." However, it's not guaranteed that you can always guess right, but at least you can avoid a 80% or 90% low level error.