Vinux Happy commune, an integrated e-business platform for consumers to provide insurance

Source: Internet
Author: User
Keywords Consumers

Monday, introducing a product related to happiness.

"Vinux" is nine Sakura World Information Technology Co., Ltd. to build a Third-party E-commerce joint operating platform. To put it bluntly, the platform of E-commerce business, the media and the relevant parties to connect to the stakeholders, we have their own resources out, make money together.

According to the founder Zhang Bin, in the "Vinux Happy Commune" system platform, stakeholders have a number of roles: media, e-commerce business, consumers and agents and consultants, as well as the Vinux platform itself. How do these 6 characters form a community of interests? Media, there are audiences, there is flow, rather than passively pull ads to sell money, but also to use the existing reader base and influence, will become Taobao like http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce platform role, the existing users and traffic poured to the platform of the merchants, through the sale of merchants to cash out, businesses, there are goods, but on a large platform for exposure rate too difficult. If there are more than one media e-commerce platform, that is equivalent to a number of marketing platform to choose from. Furthermore, income can be divided first; agents and consultants, for this large system to introduce more media and businesses, to help them operate better, more sales, they can be divided into more natural benefits; Vinux platform itself, to the media, enterprises charge different software platform fees, training fees, At the same time can be in the resulting sales commission. However, the role of Third-party platforms is more than that. Vinux will set up a pool of funds to provide consumers with social security, health insurance. The money also comes from sales of each order. In other words, on this platform each generated an order revenue, will be divided into 6 different: business, media platform, agents and consultants, Vinux platform and capital pool.

At the same time, consumers can also be in each order received by the lottery, together with the "two risks a dream." Vinux platform is introduced into the lottery company, but it is different from the traditional way of selling lottery tickets, and it is the selling way of business-to-business on Vinux platform. That is, the merchant buys the lottery notes of unequal amount from lottery companies, and then comes to the consumer with the order. No extra pay, with insurance and lottery tickets attached to the order, consumers lower the cost of decision-making, stickiness will also improve.

In Zhang Bin's design, through such a relationship chain, the system platform on the parties to do their own things, to get everything, in essence, are mutually beneficial. This is what he envisioned as the "new Business retailing system".

But look at the following diagram, how to effectively connect the various parties, especially in the multimedia platform coexistence, how to clarify the source of each sales, and ensure that the sales data do not leave? The complexity of the system is conceivable.

Zhang Bin is an old marketing person, graduated from Nanjing Medical University. The first in the Giants and Shi Yuzhu sold brain gold. 2000 years or so, the first batch of E-commerce website in China, as marketing director of the U.S. Business Network. Later, the US, along with 2 other early e-commerce sites in China, died, surviving Alibaba. By the SP (Mobile Internet service provider) and China Mobile to split the inspiration, Zhang Bin began to study the media system, pondering how to divide the concept into the media and enterprises. He designed a stand-alone version of the media system, 2006 with him into health care products company benefits Health, will benefit the health of the operating income from the loss of more than 20 million yuan to 2007 years of nearly 400 million yuan. November 2008, Zhang Bin founded nine Sakura World (Beijing) Information Technology Co., Ltd., took the angel investment from the millions of yuan to develop third-party marketing system.

After 4 years of research and development, Vinux platform to form a set of software technology support integrated commercial operating system, including supplier management module, Invoicing management module, communication effect monitoring module, agent and communication channel Management module, CRM system, call center telephone ordering system, warehouse management system, Logistics management system and real-time automatic divide-and-divide engine system. At present, the whole "Vinux happy commune" officially launched also has more than half a year.

Zhang bin introduced, Vinux team now has more than 70 people. The project was invested by the Shanghai Joint Venture Investment Management Co., Ltd. and the Bank of Silver capital in a round. (Text/Shen Lingli)

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