Virtual operator Millet: new Puzzles and flaws

"Focus, Ultimate, Word-of-mouth, fast" three years ago, by virtue of the Internet seven words to kill into the giants of the mobile phone circle and completely subvert the industry. Recently, the Ministry of Industry has issued the fourth batch of mobile communications business pilot approval to 8 private enterprises, in the new batch of licensing list, millet, Youku, Fuji Kang, Haier and other enterprises in the column.

In fact, as early as this July, China Telecom announced the third batch of virtual operators list, millet and HNA, Foxconn, Lenovo, Hisense, peace, people's livelihood, Haier ... And so impressively in the column, in the hardware end of each product shape maturing, millet began to exert the carrier channel. In the face of more powerful giants, this time millet can continue to deus?

A gorgeous counter attack from the hardware side

As early as July, the third group of virtual operators in the "Tyrants" list Zengliang blind outside eyes. Prior to the application of virtual operators of the company, not to do communication-related channels, is to do communication peripheral services. And the list of peace, people's livelihood and other internet giants, including Millet, Lenovo, Foxconn, Haier, Hisense and other hardware manufacturing giants.

In particular, the momentum of millet is earning enough of the external eyeball. All along, ZTE, Huawei, cool, Lenovo and other smartphones are relying on operators to achieve today, and operators are also through them to achieve higher profits. Now Millet is also beginning to share the soup of the operator.

For millet, it has a gorgeous inverted capital:

1. Terminal. The rise of millet from the millet mobile phone began, the super cost-effective mobile phone has brought the popularity of the volume, after several years of efforts, especially last year, red Rice unexpectedly successful, let Millet mobile phone become a real mobile phone industry giants. Lei previously revealed that the first half of the millet mobile phone sales are 26 million units, the year is expected to break through 60 million units. After the success of the mobile phone, millet in the flat, television and even intelligent wearable equipment in the field of the first crop of successive generation of "hardware leeks."

2. Ecology. It is not reliable to reap only the hardware of leeks. "Software is the place where the hardware is built, and it's the highest guiding principle to build a mobile device," Jobs said in his lifetime. "Over the years, hard apples have been softening, and the" open "rival, Google, has gone through a completely different closed path. Rebels, who worships jobs, has been imitating Apple's biosphere for years. From the absolute quantity, millet already has the use hardware expansion software and the Service Foundation, it also is combining the independent application mall and the multiple equipment synchronization, a near complete miui ecology is gradually forming.

Millet will reach into the telecommunications field, is for the complete MIUI system or to build the future of the Millet empire to win another piece of "New jigsaw."

Imagination and resistance to the odds

"The future will give users the integration of personalized service tariffs, miui+ rice chat + Millet cell phone + Millet section is more expected." "There is a micro-blog to evaluate the significance of the virtual operator license." Imagine, rice noodle landing Millet Mall, buy Millet recommended products, and then through the Millet mobile phone to start the payment APP. and the virtual operator license is the biggest value of millet, millet mobile phone can be more quickly integrated into the mobile Internet, take a variety of package discounts packaged sales, to flow package to reflect, can provide users with a better use of experience channel. In the combination of terminals and channels increasingly close, through the terminal to do the channel is homeopathy, at the same time, the future through the channel to feed the terminal is also the trend.

No doubt, whether by virtue of the product capacity of millet, or the original soft and hard integrated design capabilities, or virtual operators of the channel capacity, and ultimately to form a deeper bundle, thus tamping every stone of the millet Empire brick.

But the realization of millet success really can do?

In fact, the seemingly limitless number of virtual operators are undergoing a double test of policy and market. Phone world, snail mobile needless to say, and the days of sound communication "portability" also appeared in the first batch of pilot network number and the success rate of double low embarrassing situation. Earlier, China Mobile executives had publicly said that according to the global virtual operating market development rules, virtual operators in the first five years of business will have 70% of virtual operators die.

In addition, the virtual operator is also surrounded by powerful enemies. For example, China Telecom, the base operator, launched a 0-threshold, 0-year ifree Mobile card in Beijing, canceling the traditional package and dialing a local number for free. The basic operators to kill the Recruit, no doubt, the original hard to find a way out of the virtual operators add pressure.

The crisis is heavy, can millet Deus? Lei previously issued to the so-called Millet model for a discussion, the original name is "sincerity is king", in pay attention to the connection of the Internet world, in addition to the "Focus, the Ultimate, Word-of-mouth, fast", the sincerity may be millet first in the virtual operator of the Thorn bush to kill the other a sharp edge of