"Visible" and "invisible" user experience

Website-makers are studying how to make users feel better, Yahoo! GOOGLE Baidu has relevant departments responsible for this piece, http://www.aliyun.com/zixun/aggregation/9102.html ">seoer also from time to time to mention the user experience."





What is the user experience? It is difficult to give an accurate definition and definition, but the purpose of improving the user experience is to make users more convenient, faster to achieve their goal, I just to a few mouse, made a "KYW search": P





user experience, KYW that there are two types-"visible" and "invisible", the following examples illustrate.





"visible" user experience


here said "visible", meaning that you can make users really feel that you are providing them with convenience, such as you enter the Google search box "Shanghai SEO", and then click on the "Google search" button, you will see the following figure:





there is a "tip: You don't need to click Search, press ENTER to save time." "I believe that as long as the people who see this sentence, 99% will feel the warmth of Google, give me the feeling is very good." Such a hint, is "visible" user experience, Google Education user habits, users have a better search experience. Such tips, other search engines do it! Other
of search engines




"Invisible" user experience


here said "invisible" refers to the user in the use of the process can not or difficult to detect the convenience. See figure below:





This is the SEO Lab Home Page Subscription button screenshot, you can see what is different?


Compare the following subscription routing chart:





from the above figure, the number of people who subscribe to catch shrimp accounts for the 40.6%,google second accounted for 39.6%, and the third is fresh fruit accounted for 11.9%. 92.1% of the readers of the SEO lab used to subscribe to shrimp, Google and fresh fruit. Now look Feedsky The default button display order is not selectable, as shown in the following figure:





KYW in order to facilitate the future 92.1% of the reader subscription, the subscription button divided into 2 broken, the first three positions in turn to catch shrimp, Google and fresh fruit.





I think that this kind of modification, the user is convenient to use the process, but not aware of the experience, it belongs to the "invisible" user experience. In addition, I added some sticky articles on the homepage of the blog, which I think is better. I also specifically put "What is SEO" placed in the first position, I hope to guide the reader just getting started to understand the SEO correctly.


Author: kyw@ Shanghai SEO Laboratory


original link: http://www.seotest.cn/blog/seenosee-tiyan.html


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