Absrtact: Billion power network learned that Wal-Mart, the United States's largest retailer, said in a few months to its own online parity tool to apply to the country. Wal-Mart also plans to add television, clothing and hygiene to the parity tool called Savings catcher
China's largest retailer, Wal-Mart, has said it wants to apply its own online parity tool to the country within a few months, the company has learned.
Wal-Mart also plans to add thousands of categories, including television, clothing and fresh savings, to the parity tool called "catcher". At the same time, Wal-Mart is also embedded in its own shopping app savings catcher, users can use this parity tool on the app.
It is understood that Wal-Mart this March in seven markets launched the Parity tool, Users can use the Parity tool in Walmart.com the price of more than 80,000 items sold in comparison with other sites, if consumers can find a lower price than Wal-Mart goods, Wal-Mart will give consumers refund the difference.
These return spreads will accumulate in the consumer's account gift cards, and consumers can choose to use these spreads immediately or next time.
For some time, retailers have been competing for lower-priced strategies. But these businesses are to let consumers themselves to parity, and Wal-Mart software is to help consumers to the initiative parity. And as other retailers continue to play the price war, Wal-Mart is continuing to expand the parity tool.
But Wal-Mart's low-cost strategy has been besieged by other retailers, including convenience stores and vegetable shops, as well as internet retailers such as Amazon.
Also, Wal-Mart's discount business has been on a sliding track for 5 consecutive quarters, with customers in discount stores already in a downward trend for 6 consecutive quarters, a key benchmark for measuring the health of a retailer.
Industry analysts said that Wal-Mart's parity tool savings catcher is an important way for Wal-Mart to fight other stores, so that all of a sudden the price war opponents overwhelmed.
According to the Billion power network, Wal-Mart has been implementing this price matching strategy for several years. In 2011, Wal-Mart introduced a policy that consumers could enjoy the low price of their rivals, while the low price must be exchanged with a poster of the competitor's low-priced goods.
But unlike target and Best Buy, Wal-Mart's low-price strategy is not comparable to that of online retailers. Savings catcher Price also does not include the price of network retailers in the range of comparison, there are private-label products, cooked food, cakes and meat and eggs and other commodities are not in the range.