Wanda Electric Business, Wang detailed its business model

December 12 night, brewing more than a year of Wanda Electric Business Project-"Wan Hui network" and Wan Hui network Independent app officially online.

The official introduction of the WAN Hui Network is: "Million sinks network is Wanda Plaza O2O Intelligent E-commerce Platform, the business will cover department stores, food, cinemas, KTV and other fields, under the Wanda Group, real-time to provide users with the latest Plaza activities, business information, shopping guide, discount, film information, gourmet Group, integration inquiries, Gift exchange, such as a full range of information and services. ”

This is consistent with the analysis of a lot of people before, Wanda Electric Business is not a company, but O2O mode, down only with 5 line Wanda Square through. #不过万汇网. CN's domain name has been spit out by a crowd of people

Coincidentally, in the first two days to participate in the 2013 CCTV Financial Forum, Wanda Group chairman Wang elaborated the Wanda Electric business model, told his mind of the electrical business and the real economy how to integrate the problem.

The following is an excerpt from the Wang speech:

Let me just say a question to illustrate that e-commerce and the real economy can be integrated, not an either-or problem.

What is the mode of e-business in Wanda?

First, Wanda E-commerce will not be Taobao, will not be Tencent, will not be Baidu, nor will it be jingdong. We are fully integrated with their own characteristics of a line under the integration of the online e-business model.

According to this year, about a billion of people will enter this square, we have accurate photoelectric counting. More conservative estimates, about 2015 years will be close to 140个万 Plaza, an average of 20 million people per square, more than 2 billion visitors a year will enter the square, probably millions of cars into the. But who are these people? What are the age groups? What are his spending habits? What is his consumption level? We are now some of the investment and layout is empirical, based on past experience which is popular on the layout of which is this model. We think Wanda can have Chinese enterprises unique offline resources, there are more than 100 square, close to 100 hotels, after a few years there are a number of large-scale resorts, so that billions of people come and go, so rich offline resources why not use it?

So we developed a model, after more than a year of development research, our E-commerce model is what? Simple is to establish membership system, with modern mobile terminal advanced technology, this is very simple, the number of members consumption, quotas, preferences and all of these things to build and master, Then make an analysis based on large data. According to this targeted to the next stage of investment and adjust the layout of the merchant, is to do this mode.

An average of 20 million people per square per year, if a person entered 10 times a year, is more than 200 million passengers. How can we guarantee that 1 or 200 million people will be our members? We have done several pilot, and several square merchant negotiations, after we set up the e-business model, these merchants should come up with the 1–2% currency value integral. Originally we thought that the merchant may have the resistance mood, did not think most of the merchant is very welcome, because they thought this kind of electronic commerce model may increase their income later, originally sold 10,000, now may sell 12,000, it also not bad this one or two yuan money. Why do you get the integral of the currency class, it is not said that you eat in the restaurant or after buying a costume can only be consumed here, you can in all square any business, in all parts of the country, and even in the future, we can also develop in hotels, resorts currency such points can be unified consumption, This must be the customer's willingness to register. Registration is very simple, give you an electronic two-dimensional code on the line. At the same time we are prepared to take part of the money to carry out other value-added services, such as the lottery, such as the organization of members of the activities, engage in valuable training and so on, in short, we studied a set of things, and simple to do a one-month experiment is very popular.

In particular, some businesses, the vast majority of small and medium-sized businesses, such as Wal-Mart, Carrefour chain of large businesses is a minority, most businesses still want to have a better platform to sell their products, but they build a platform for their own is indeed more expensive. And we a square service radius is limited, about 10 kilometers, it also needs such a model, so, we this unique e-business model was established.

Secondly, what are the characteristics of Wanda E-business model?

1, the big member system. Now that we have enough offline resources and people, we are now scheduled to launch from 2014 onwards, striving for three years, up to five years, may not have five years to achieve more than 100 million members. Perhaps by 2020 there may be 2 or 300 million members, such a large membership system must be valuable. Now the so-called Ali, Tencent is concerned about the high value, because of the attention. Tencent's micro-letter say there are 3 or 400 million people, in fact, its micro-letter is a loss, but because so many people use, it will produce its value-added, its game to earn money. Ali set up the electricity business platform, at the same time hundreds of millions of people in use, a large number of is losing money, its income or from advertising, so we believe that the large membership system will certainly produce its value after the establishment.

2. Large Data System. We've developed some data systems, now we are talking about getting into the large data of the National Bureau of Statistics, because this data consumption can fully understand the social retail products in the sale of services, which is the characteristics of what is the number of sales, which is completely terminal sales data, but also different from Ali and Tencent data, This large data system will not only support our own needs in the future, but also can provide support for national statistics, or other enterprises, such as promotion, experiment of new products, development of their own membership system.

3. High gold content. Although we have 100 million members, may not be as good as Ali, Tencent 3, 400 million, but these members are real consumer here, this member of the gold content is very high.

When the membership data system is up, where is the profit model?

1, the first of our E-commerce cost investment is very low, will not like Tencent, Ali, Jingdong investment tens of billions of to support in this situation, we billions of is enough, because the cost of a large number of points from the entire Guibai square looks very small rebate support, do not need to build a lot of money, The first design of the model and computational network of such things. and Wanda Plaza has a benefit, a few years ago we studied the establishment of a POS system, then we want to use our own, when we want to monitor the consumption capacity of businesses, consumption data, now it seems that these inputs may be saved. We have less investment, we feel that our profit prospects are very considerable, for example, advertising revenue, as long as the billion members, selling cars, selling clothing as long as the use of the square, the big will have advertising input.

2, small and medium-sized businesses, a restaurant, open the cinema can be put into advertising, use this pay money consumption. Very simply, the cinema this morning suddenly not many people, without this system, how can it let others know this morning there are few people here? The consumption of cinema is the same as that of airlines, and it is also the cost of entering a person, and how can it know the cost of sitting in full 400 people? If there is such a system, The morning of a sales, I use this system, originally 30 yuan, now 15 yuan can see this afternoon prime time or evening primetime film, immediately people sit full, the restaurant is so, I believe that its profit is very considerable.

The internet and the real economy are integrated. Just now I mentioned that there is absolutely no Internet entities, or entities only do entities, the Internet only to do the Internet. Today, I am talking about Wanda's E-commerce example is that the entity enterprises can also enter the Internet, but also can do the electrical business. The top ten U.S. electricity dealers and the top ten European electricity dealers are all real enterprises to do, the reason why there is no entity to do such a large e-commerce in China, because of China's service terminals and logistics distribution underdevelopment caused by this opportunity, the U.S. real economy's own logistics distribution system is fully mature, so, An electronic business entity enterprises on the tens of billions of dollars of revenue to do their own e-commerce. The gap is at most 10%, only in China. Therefore, I think the future development of the results, entity enterprises can also do their own e-commerce, line online under the combination. I also believe that large e-commerce companies and the future development of e-commerce companies will be back to do offline entity enterprises. Ali is now also doing logistics, logistics is not the real economy? Why does it do logistics, otherwise can not support double one, double 12 such things. Therefore, my last point of view, I believe that 10 years, 20 years later may not have pure e-commerce companies and simple entity enterprises, must be mutually integrated.

So, my conclusion is that maybe by 2020, by the time I bet on that day, everyone will live well, just to see if you are innovative and adapt to the situation. Thank you.

Original link: http://www.huxiu.com/article/24608/1.html

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