Recently, the industry rumors Wanda Group will be a high-profile entry into the electric business, and swept the well-known executives to build a team. In this regard, Wanda Group in charge of all said that has not been informed, not yet understand the situation. However, a number of prominent industry electrical dealers said that the news has been confirmed. Wanda Group Crazy Recruit to do the electricity quotient, looked for 10 not well-known headhunting, everywhere calls, the electric business circle except Ma Yun and Liu, almost every Gao Yandu sweep, it is very unreliable, you have to be careful. ”
According to the Wanda Group insiders revealed that the Wanda Electric business is a farce is purely an accident. "Although the electric Business Insider asked once, but did not want to take the opportunity to hype." And I don't know what a headhunter is doing. ”
A well-known traditional enterprise electrical business owner revealed that Wanda Recruitment after the initiative to contact Wanda Group, and recommended Wanda Group to do the electrical business need to do the right way, and then learned that Wanda Power business recruiting farce is not Wanda expected. And Wanda a communication just know, originally is Wanda Group on the command of the executive is not clear, and then headhunters did not grasp the good rhythm, plus good people to add, finally evolved into a Wanda power recruitment farce. ”
What I want to do is not clear
Recently, there are claiming to obtain Wanda Electric business strategy People said Wanda wants to integrate its five main business package online, open up new battlefield. Wanda Group is currently at the expense of recruiting, plans to integrate five product lines, and then E-commerce as the Wanda Group's sixth largest business.
And familiar with Wanda Electric business specific planning of the well-known retail actual combat experts, former Dangdang COO Huang Jo revealed, in fact, Wanda Group on how to do the electrical business and did not think well. "There is no specific plan for the time being and they are not thinking about what to do, and they are not building up the team," he said. ”
And also received the search company telephone Silver Thai network CEO Liao Bin also said that Wanda Group, although determined to do the electricity quotient, but has not found the right trader, the specific program is still in the process of formation.
A company with Wanda Group has business contacts revealed that to Wanda talk about cooperation, found that the traditional retail sales of the squeeze has become more and more, the truth has been won the attention of Wanda Group.
In this respect, a senior person with the experience of retail sales of traditional electric dealers, as long as the retail-related retail business, Wanda Group as a traditional retail real estate giant layout of the electricity business itself is understandable. But commercial real estate expect to rely on a high salary to dig a strong man to do the electricity business basically not, must pay attention to three points: first, oneself think clearly how to do, do the purpose of the electrical business; the second is that they can only participate as an investor in the project, can not give too much interference; three is to have the mentality of entrepreneurship, e-commerce burning the speed of money has been given.
Dangdang before COO Huang Jo Forecast, the traditional enterprise electric business era is about to open, Wanda and Huawei and other traditional giants into the electric business will promote the rapid development of the industry. "In the past seven or eight years, in addition to Taobao, the pure electricity dealer has not formed the industry competition barrier, but now the traditional enterprise has been through a setback, has learned the lesson, and understands the electric business operation, has the resource superiority, the user foundation as well as the solid word of mouth tradition enterprise will have the opportunity Therefore, the traditional enterprises will become an important part of the power companies. ”
Industry blames pressure
Since Wanda Electric business has been a farce, no one dares to take up the dazzling position of Wanda Group's electric trader. "Wanda Group of electricity recruitment in the industry uproar, this use of the rich-man to hype themselves, one is the industry scold, and second, who went after will be in the forefront, no one dared to apply." "An electric trader who has been" harassed "several times by Headhunters said.
Recently, Wanda plans to enter E-commerce, out of 2 million yuan annual salary recruitment operations management team widely circulated in the industry, even the listed company Mai Lin CEO Beichun have been harassed several times by headhunters. "Claiming to be except Ma Yun and Liu, the other people can dig to move, this is very unreliable!" ”
It is understood that a number of electrical business people to see the light Wanda Group into the future of the electric business. "Seems to have been in the real estate for a long time to develop a domineering culture, in the Internet era certainly not." ”
In fact, according to people familiar with the story, Wanda Electric business recruitment farce is likely to be the result of the high pressure of the Wanda Group. "Wanda High level to the pressure is very large, so the following is very impatient, in fact, Wanda Group also useless several headhunting company, plus headhunting company salesman done more exaggerated, finally became Wanda into the eve of the Electric business episode." ”
Although the traditional enterprises do have a variety of advantages, but the famous luxury selling network CEO Li Lishai said not bullish Wanda Group into the electricity business. "When will the next electric carrier be born?" Certainly will not be Wanda or Wangfujing (600859, shares bar) department store, perhaps still will be born in the grassroots, electricity business is hard work, dirty and dirty live, is the grass roots of the work. ”
However, it is clear that Wanda Group has decided to divide the food and electricity business from the urgency of the opening up of Wanda Electric. "It is said that IBM's technical senior has joined Wanda, Wanda's own technical team is not weak, the specific planning is also in the formation, from a high-level attitude, determination will never be small." "The source said.
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Wanda's electrical quotient gene
Last month an industry commentator received a call from a headhunter to help look for a PR team that the Wanda electric operator needs. Headhunting Price is PR manager 200,000-400,000 yuan annual salary, director 500,000 yuan, the specific treatment can be discussed. After listening, his first reaction was that Wanda was really rich. And then look at Wanda Electric business now the core of the executive team to build, CEO Yi Yitao (formerly Google Headquarters E-commerce technology manager, former Alibaba International Trading Technology Senior Director), COO Liu Sijun (formerly Dunhuang Network COO), CTO An Xinghua (Google Senior engineer), Vice president of products display, Are basically gorgeous background of the returnees. This is the Wang style.
Since the beginning of May 2012 high profile into the field of electricity, Wanda Electric business team to now have not yet formed, Wanda to what form to enter the electricity market, is still not clear. According to the initial deployment, Wanda Electric Business and Suning, Gome and other companies into the platform of the model is different, the adoption of O2O mode, that is, with the help of E-commerce, the commercial real estate, hotels, cinema lines, chain stores, tourism five major business packages online, as the online resource integration platform, that is, Wang proposed " Intelligent Square "concept. This means that Wanda to enter the electricity business is not a start, but in the existing ability to make a fuss, the basic starting point is the line for the line with people flow.
From the organizational structure, Wanda Electric business executives are not from the Internet, the traditional business areas are basically abandoned. Yi Yitao is a technical background, has been a member of the Foreign Trade platform, Liu Sijun is also a member of the Foreign Trade Platform COO. If Wanda does not want to be a foreign trade platform, then the current management team's background does not have the advantage. Wanda Real Estate, hotels, tourism, culture, department stores of the five major industries, the resources are more decentralized, the power to integrate the dispersed resources. The way of O2O is more suitable for Wanda, also need not too high input, it is relatively prudent practice. So in the future, Wanda's main mode is O2O, then Wanda's PK opponent is the public comment? or by the side of the street? Still is...... The problem comes out again, the public comment to have not yet found the core profit model, then Wanda's profit model is what?
Wanda to do the electrical business, I think, the core of the problem and Su Ning, or how to unify the online platform and offline entity issues. Situation is a dilemma, if the platform, how to distinguish with the cat, basically Wanda Plaza in the brand can be found in the cat online shop. If these brands are also the main line of Wanda Electric business, then where is the advantage of Wanda? Can the price be differentiated? If the line is cheaper than offline, then how to support the physical store?
Wang in the bet with Ma Yun said that the top ten U.S. electric dealers are out of the retail channels, if the line under the combination of online, he optimistic. But the domestic electricity quotient is not the American electricity quotient, the American Electric Power business is the chart quick, the price is not the main reason, the domestic electricity merchant price is the leading, but this is also the line to get through the on-line channel biggest barrier. Many retail industry want to do independent business, take the self-proprietary model, and traditional retail business ability is not match. The original business model does not match, this is also Su Ning currently encountered problems. Wanda Line of "intelligent Square" with the line of "Wanda Square" reasonable coexistence, co-prosperity, the future will face challenges. However, there is a point, that is, Wanda's Hospital line resources, this is the unique "resources", but how to make use of this resource, but also need to think.