Wanda formal strategy holding fast money, Quick Money Chairman first disclosure detailed strategy

January 26 News, in the payment increasingly reduced to a "free channel" trend, third-party payments have to seek transformation.


 


recently, Wanda official strategy holding fast money. Recently, the Quick Money Chairman and CEO Guoguang to the media for the first time disclosed the fast money and Wanda after the marriage of the Internet financial detailed strategy, the core is the Internet financial industrialization.


 


fast Money, will be combined with Wanda's industrial resources advantage, with the means of financial integration, into consumer credit and merchant credit field, and finally build assets, payment, marketing closed loop, rely on the data under line, to create a new business ecology.


 

Ku Xiantao, a researcher at the
Financial Research Center, told reporters that Wanda was in transition from real estate to electricity and finance, and fast money played a bridging role. Wanda must have a third-party payment company, it will be very slow to do, Wanda finally chose the absolute holding, independent operation of the model.


 


Fast money: Internet finance must be industrialized over the past two years, including Peer-to-peer, the internet financial industry has flourished, many large companies have also been involved, Wanda is also in line with this trend, strategic holding fast money is its first in the Internet financial sector mergers and acquisitions.


 


Wanda said that the acquisition of E-commerce and the financial industry to obtain an important payment platform to accelerate the implementation of the O2O model. And for the fast money, can also use Wanda, fusion massive payment data and offline scene, deep into the Internet financial business.


 


compared to most internet financial companies in the integration of assets and channels, Guoguang proposed that internet finance must be industrialized.


 


"Industrialization will bring the Internet financial long-term healthy development, otherwise, like all kinds of ' baby ' products, just idling, money from a bank to enter another bank, but the real economy does not benefit, which is unsustainable." The other is the data, the industry's data will be able to dig out more Internet financial opportunities, which is actually a very important basis for cooperation with Wanda. "Guoguang said.


 


Guoguang that the Internet is difficult to build barriers to competition, you sell financial products, others can sell. And Wanda cooperation may be the first step of the fast-money industrialization, 2015 years will have other industrial landing action.


 


"With Wanda's offline scene, its members consume credit quick money can provide." Fast Money can also do its shop loan, because we have a lot of data. "Guoguang said.


 


Currently, Wanda Group has the world's largest offline consumer platform, the 2014-year passenger flow of more than 1.5 billion passengers, is expected to be more than 6 billion by 2020. Wanda said that in the future Wanda's all business sectors will use the fast Money payment platform, and will launch the merchant and the member uses the quick money the big strength preferential measure.


 


for the upcoming credit business, consumer credit is undoubtedly the most difficult to do business, and other offline shopping malls, in the consumer data accumulation, Wanda has not much advantage.


 


to this, Guoguang told reporters that consumer credit must be moving the way to do, otherwise there is no efficiency. "We do not provide a very large amount, that is, to meet one or two times the purpose of consumption, customer consumption habits, purchase frequency and other means to do, the future consumer credit market will be open, this will become better." ”


 


Third party payment transformation "comprehensive finance"


 


Holding hands Wanda, for fast money, also found a new direction of transformation, or even the fate of the company a marriage, because in the current environment, payment reduced to a "free channel" trend is increasingly obvious.


 


when it comes to the current status of third party payments, Guoguang said, "in 2014, we adjusted the overall strategy for payment, and the moral behind it is simpler, and we expect payment to be free in the future for a very long time." ”


 


This is the deep reason for the quick money choice and the Wanda marriage, also meet the fast Money proposed "Payment 2.0 strategy", the so-called "Payment 2.0 strategy", is the payment will no longer only bear the original single payment function, but can be with financial management, financial services, marketing management and other types of application scenarios superimposed, So that the effect of payment can be extended, so that the overall efficiency of enterprises to continue to improve.


 


industry Personage said, the fast money will bring to the Wanda coverage line, the line consummation payment settlement system, as well as the Internet financial Operation Experience, will fund the channel, the data channel and the Wanda offline resources unifies, provides the foundation support for the future O2O infiltration.


 


It is worth noting that, in the face of the current situation of receipts, another third party payment company in Shanghai began to transform the world, the goal is comprehensive finance, the main breakthrough is sales channels.


 


in the second half of 2014 to complete their own from the payment to the comprehensive financial transformation, which is very important adjustment is the organizational structure of the adjustment, set up the world Limited Company as a group, the group has three branches, respectively, are remittance data, remittance finance and remittance technology.


 


Financial President Gang told reporters that in the near future, remittance finance has been awarded the fund sales license, can do the payment, can also do sales.