Wanda selected electric quotient manager mode conjecture O2O

Reporter Hu Fangjie November 26, the newspaper from Wanda Group learned that Wanda Electric dealer in charge of the former Alibaba International Trading technology senior director Yi Yitao.

Yi Yitao identity exposure, which means that since February this year, Wanda Group, the owner of high pay to dig horns, is an ending, but Wanda's electric business trip has just begun.

"This Yi Yitao schoolmate is the Alibaba technology Daniel, the fast sale pass platform's mold." E-commerce observer Ruzenwang recently said.

Global fast Selling (aliexpress) is Alibaba spend 100 million dollars to build an international trading platform, so that SMEs can through small quantities, rapid export of cross-border transactions, integration of orders, payments, logistics in one, mainly for small and medium-sized buyers overseas.

Data show that Yi Yitao returned in 2009 and joined Alibaba, as the global fast-selling technology leader.

According to its official website data, fast-selling has become the world's largest online trading platform for foreign trade. As at the beginning of November 2012, its overseas traffic volume exceeded 23 million/day, covering more than 190 countries and regions, the annual average growth rate of more than 400%.

Before entering Alibaba, Yi Yitao has been a manager of the E-commerce Technology department at Google headquarters. From Yi Yitao's resume can see, this person deep into the field of E-commerce, has a wealth of actual combat experience. But Ruzenwang said: Why is technology Daniel the general manager of Wanda Electric Business Project? is the technical Montana equivalent to the trader of the commercial platform? Worth pondering.

Wanda Group insiders said to this newspaper, now Wanda Electric Business department colleagues have been at work, but Wanda Electric business will take the specific mode, it is not clear.

According to the recruitment information released by Yi Yitao in late November: "Wanda Electric Business (Beijing), recruit." Internet, traditional retail, both at home and abroad are welcome. Create a unique mode of seamless integration of line. Market, operation, investment (domestic and international), Product manager, UED, engineer: Department heads or professionals. "It can be seen that Wanda's recruitment is still going on, however, Yi Yitao so-called" line on a seamless combination of the unique model "will be what mode?

Yi Yitao to the reporter's inquiries remain mysterious, but said: "The first half of next year will meet with the media." ”

This means that Wanda Electric is likely to be listed in the first half of next year.

Wanda Impact Electric Business, and its tourism property layout related. A person close to Wanda said, Wanda Changbai Mountain International Tourism Resort project, has begun to test water e-commerce first. According to him, Wanda Electric will focus on cinema lines, department stores and tourism real estate projects.

E-commerce Observer Wang Liyang said that E-commerce business (Business-to-customer business to customers) mode has been basically molded, Wanda replication operation is very easy, but this field of competition is too intense, want to develop and grow to solve a lot of problems, very difficult and O2O (Online to Offline, will be offline business opportunities and the Internet, so that the Internet to become the front of the line trading, businesses are wired to the entity shop under the field, there is not a complete set of recognized models, we are groping, because there is no fixed mode, no industry barriers, So according to the current market situation, Wanda from the O2O the possibility of a higher start.

O2O mode, in the emergence of group buying site began to appear, but not limited to group buying mode.

"Narrowly speaking, O2O mainly through the mobile end of interactive consumption and local life service market two large chunks." Now O2O is a piece of white paper, there is no fixed mode, no successful model, as long as the line and online under the point of the relationship between the dare to claim to be O2O, so in O2O innovation can casually say. No matter how Wanda does O2O, there is no right or wrong part of it, because everyone is groping about which way is more suitable for the user. "Wang Liyang said.

Wanda said that its e-commerce will be online under the seamless combination of unique mode, and there will be mode innovation. An industry insider with internet experience said in the field of business in order to meet the needs of consumers, can innovate in the constant innovation, Wanda suddenly innovate a model to meet consumer demand is not very large, Wanda stressed that the seamless combination of models, may also involve the consumer, O2O, At present at the same time do these two areas of the electric business enterprise has not.

In fact, in terms of Wanda's business sector, in addition to the retail sales of physical products to the consumer, the sale of commercial real estate and housing can not be completed through the network, and its hotels, cinema lines, tourism real estate business is more in line with the scope of local life service (O2O).

In fact, this area coincides with the problems facing Wanda and the direction of its strategic development.

One of Wanda's tourism real estate projects, the Changbai Mountain International Tourist resort, has been trying to carry out e-commerce.

The project of the residential, has been to SouFun E-commerce platform to sell. It is understood that there have been Wenzhou people through the online booking a large number of the project House, but this batch of houses in the end whether there is a deal, and now can not be verified, but this way really attracted the attention of buyers.

In order to bring popularity to the upcoming ski resorts, Changbai Mountain International Tourist Resort on the website is the introduction of Ski + five-star hotel accommodation packages, including Sheraton Hotel stay one Night + a full day skiing (including the Changbai Mountain Airport free transfer) a full set of services 499 yuan package, at present, a few days before the opening of the package has been sold out.

The close to the Wanda said, is located in remote and by macro-control of the major impact of the Changbai Mountain Project first Test water E-commerce, "is forced to no way."

Wanda is currently in the domestic investment in a number of tourism real estate projects, how to let buyers understand the project and attract national consumers, this is Wanda tourism real estate needs to solve the problem, and E-commerce platform to provide a certain possibility. In addition, the tourism real estate project has a large number of operating tourism and entertainment projects, hotels and other experience-type consumption items, such as the Changbai Mountain International Tourist Resort, it is equipped with large-scale ski resorts, a large number of luxury hotels.

Another important change is that the fourth generation of the city complex, which Wanda is developing, will be the concept of a cultural tourism city, which will involve more experiential and cultural projects. It is understood that in Wuhan, Dalian and other land tourism real estate projects, will contain a cultural tourism city. Wanda a regional tourism real estate project Personage said to this newspaper, cultural tourism city's standard configuration is not clear, but it will contain an indoor theme park, and at present, Wanda's focus is on the protection of intellectual property rights, will be the cultural tourism city planning, modelling and other aspects of intellectual property registration.

Wanda Commercial real estate will include more experiential consumption. Creating an E-commerce platform containing local life services (O2O) is clearly a force for the transformation of Wanda into the fourth generation of urban complex.