Wanda to enter the electric quotient of high salaries only five main business will be integrated

China's E-commerce market is showing a "magnitude" leap.

November 11 Shopping carnival, China's e-commerce is the emergence of a bursting development: Alibaba claims, Alipay total sales of 19.1 billion yuan, of which 13.2 billion days, Taobao 5.9 billion yuan.

This is an enviable figure, even Wang, chairman of Wanda Group, China's largest commercial real estate company, has moved his heart. Recently, there is news that Wanda Group's E-commerce companies will be listed in the near future.

According to Wanda's plan, the commercial real estate, hotels, cinema lines, chain stores, tourism and vacation five major business integration package, to create "online business complex." Wang said Wanda to do E-commerce will be online, offline resources combined to form a unique model.

Wanda in commercial real estate on the wind, the first three quarters of this year, Wanda sales reached 47 billion yuan, in the domestic housing enterprises ranked sixth. Last year's annual sales of 56 billion yuan, total revenue exceeded 105.1 billion yuan. Wang said that this is Wanda founded 24 years of history, the first annual income into the hundred billion mark, which marks the beginning of the new development of Wanda.

At the same time, Wang in the company's internal meeting, the ambitious claim that in 2015 to overtake the United States Simon, the world's real estate companies to become the boss, to be a real multinational in 10 years.

In order to achieve in 2015 beyond the United States Simon Company, Wanda, in addition to bigger original business, has been looking for new profit growth.

At present, the electronic Shangli marketing capacity and development trend is recognized, enterprises have dabbled in E-commerce, the current E-commerce industry generally loss, and can do a good business e-commerce entity in the entity industry is also in the best position, has a strong brand strength and customer base.

But the electronic commerce is the double-edged sword, if can the electronic commerce and the entity effective combination, can promote the real industry development, otherwise not only the electronic commerce itself cannot profit, also will affect the company overall development, Wanda wants to want to do well the electronic commerce, also needs to enhance continues to strengthen the entity business, further promotes the

Do not do e-commerce too bad

Early this year, Wanda on the outside world said to engage in E-commerce, Wang received an outside interview said Wanda has a wealth of retail resources, do not do e-commerce too bad.

Wanda developed rapidly in recent years, early this year, Wang in the company's annual meeting revealed that Wanda Group 2011 total income of 105.1 billion yuan, an increase of 43%. Commercial real Estate sales revenue of 95.3 billion yuan, an increase of 38.9%. In recent years, Wanda's commercial real estate sales have shown a rapid growth trend: In 2010, Wanda commercial real estate sales were 68.6 billion yuan, an increase of 139%, 2009, commercial real estate sales of 31.1 billion yuan, up to 55.5% year-on-year.

However, Wang is not satisfied with all this. He said he was ambitious to overtake the US Simon company to become the world's largest real estate company in 2015. In order to surpass Simon, Wanda plans to open 120 Wanda Square by 2015, holds the property area 24 million square meters, only rents the income to surpass 70 billion yuan, becomes the world rank first real estate enterprise.

Wanda's rapid expansion, but also to enter the field of E-commerce has laid a good foundation.

At present, Wanda's assets are mainly commercial real estate, hotels, cinema lines, chain stores, tourism and other five major business, including department stores, tourism resorts and hotels and other business is currently a rapid development of E-commerce industry subdivision areas, involved in E-commerce in line with its industrial layout.

November 11 this year, online shopping carnival sales of high innovation, many enterprises see E-commerce profitable, are going to enter E-commerce. Wanda Self believes that the advantages of doing e-commerce is very large: Wanda has a huge line shop, online shop and offline shop together, can significantly reduce procurement costs.

For the housing enterprise, net electricity is not new. After Soho China's first trial online sale of the house, decimating, Shimao, Wantong, New World and other brand developers have advanced to E-commerce platform.

Ruzenwang, a domestic e-commerce research expert, believes at present, many entities retail business is taken away by E-commerce, in the face of a bad business environment, Wanda set up E-commerce is also a matter of urgency, one is to stabilize the market share, not to lose customers, the second is also for its commercial real estate services required, now the traditional enterprises are talking about entering the electric business A large part of the traditional production enterprises are also looking for new growth points because of the high cost.

Eric Consulting analyst Su Yanyan said that E-commerce enterprises gradually eroded the profits of entities, entities involved in E-commerce is the general trend, Wanda's cinemas, retail and tourism are the key areas of E-commerce development, Wanda will not enter, the interests may be further divided up.

The Ministry of Commerce issued "on the Twelve-Five" period to promote the development of the retail industry guidance, "to encourage large-scale retail enterprises to open online Mall", as of June 30 last year, China's internet users reached 485 million, internet penetration rate of 36.2%. Internet users who use online shopping, online payments and online banking reach 173 million, 153 million and 150 million, respectively, 35.6%, 31.6% and 31% of the total number of users.

Last year, China's e-commerce turnover amounted to 4.5 trillion yuan, about 3.3% of the total retail sales of consumer goods, the use of online transactions and network marketing of small and medium-sized enterprises to reach 42.1%. And it shows an important way to stimulate consumption demand and optimize consumption structure.

In this context, the industry analysis, for assets of more than 200 billion yuan in the commercial real estate giants, Wanda to do the electrical business has a unique congenital conditions.

A well-paid recruit.

It is noteworthy that Wanda seems eager to build its personnel team. According to the search company's website, there have been a number of recruitment reports, including chief executives, financial directors and chief brand officers.

More insiders revealed that Wanda Group E-commerce company for its CEO out of 2 million yuan annual salary, claiming that apart from Ma and Liu, the other people can dig to move. This reflects Wanda's deep pockets and will invest billions of dollars into it.

Hunting network before the release of the News revealed that Wanda Group of electric business recruitment of technical personnel, ordinary engineers annual salary of 380,000 yuan, director of Engineers annual salary of 900,000 yuan, platform technology general manager of the annual salary of up to 1.1 million yuan. Earlier, Suning easy to buy technical engineer recruitment, annual salary is also from 200,000-600,000 yuan.

Recruiting so many employees means that Wanda has to build its own E-commerce platform rather than acquire a sophisticated e-commerce business. And now the E-commerce industry has just started a few years, almost all business models have to improve the place, Wanda built a home, and high salaries to dig high-end talent, do not rule out is a sensible move. But the industry analysis, the current e-commerce mature talent scarce, recruitment is mainly from the mature E-commerce Enterprises-Jingdong Mall and other enterprises to dig horns.

Zhaopin Some people said that the increase in Internet e-commerce last year is quite obvious, the early this year, internet and e-commerce growth to 139%, March or April time to 70%, May increase to 150%, and now E-commerce recruitment demand for talent growth is still obvious.

Su Yanyan that all kinds of enterprises are on the line business, and the current E-commerce talent is very scarce, enterprises in order to dig the right talent, have a high salary, which for e-commerce practitioners have a very large temptation. But in the long run, the treatment of E-commerce practitioners will have a certain decline.

Zhang Dazhi, advisor to the management consulting firm, said this may be the future development of hidden dangers, the physical store ordinary cashier monthly salary may be around 2000 yuan, and an electronic commerce of the general technical staff has nearly 400,000 yuan annual salary, the gap of more than 10 times, two aspects of unfairness will lead to the subsequent outbreak of contradictions, Even the profit of the shop is swallowed up by the higher wages. This is a factor that Wanda needs to consider.

Another problem that has to be addressed is that no E-commerce platform can make a profit at the moment. Almost all E-commerce platform is in the state of investors burning money, Wanda funds are strong, not afraid of capital investment, the core competitiveness of the electrical business in addition to large capital investment, more important or time precipitation accumulated team, experience, Brand, Wanda needs in these areas more effort.

The controversy over the business model

Capital and business model is the key to the survival and development of E-commerce platform, Wanda is not bad money, the key is business model.

What kind of business model will Wanda choose? Industry forecasts are likely to be the O2O mode of online and offline interaction. Also analysis said, Wanda Line department store business May and Yintai online mall "Silver Thai net" similar, hire a separate team to operate independent, and tourism and hotels, will imitate art Dragon, Ctrip mode.

The biggest advantage of Yintai network is the membership information of Yintai Group. Data show that Yintai department store floor sales of more than 10 billion yuan, of which 60% are made by the VIP customers, and its operating model fully rely on proprietary mode, "directly from the brand to take goods."

Ctrip mode is the intermediary, the main service is to order hotel rooms, booking tickets, the development of members to enjoy the purchase price. This model on the one hand, the development of a large membership card user "enclosure", on the other hand, the use of large user groups to hotels, airlines and other requests for discounts, earn commissions, in turn attract more users, forming a virtuous circle.

But Ruzenwang that the current E-commerce industry is in the integration adjustment period, a large number of e-commerce enterprises in bankruptcy, with funds and business model to the right enterprises can survive, Wanda "not bad money", now need to see whether the business model is appropriate, although different people guess Wanda different business sectors will take different ways of doing business, But Ruzenwang that on the same E-commerce platform, it is impossible to adopt different business models.

The New World Group, close to Wanda's business, also plans to enter E-commerce, but the New World department store ready to build the electric business platform and traditional e-commerce companies, the New World department store electric platform price will be consistent with its physical stores, but in the product mix and demand will be different from the physical stores, will be mainly standardized goods. In the logistics will have a certain advantage, and the new World is ready to the physical store as a distribution point, to save more logistics costs.

Wanda and New World business have coincident place, and commercial real estate and department store business is very close, New World store can serve as E-commerce platform distribution point model, it is worth to learn from. Wanda's advantages in department stores and retailing are lower than the new world.

Wanda Development of E-commerce, the most benefit may be the retail sector. Zhang Dazhi that the original Wanda and Wal-Mart cooperation, Wal-Mart has always been very harsh to partners, saying that Wal-Mart around ten grass. Wal-Mart has reduced its partners ' profits to a minimum, and in many places Wal-Mart, which cooperates with Wanda, does not give Wanda rents. Wang military origin, not willing to controlled, has been hoping to expand their retail. And the retail industry is best suited to the development of online business.

Wal-Mart to do E-commerce is the acquisition of the number 1th store, rather than to establish their own e-commerce platform, even Wal-Mart did not build their own e-commerce, so Wanda in the electric business should be more cautious.

Zhang Dazhi said that according to his understanding, E-commerce can not be said to be successful, because there is no stable profit model, Suning and Gome relatively successful, the main reason is that suning and gome procurement is very large, and good retail, brand strength has appeared, but Wanda's retail does not do well, Offline has not yet made sufficient advantages when the cut line has no advantage. Wanda wants to do well the electronic commerce, needs the key development department store business.

Wanda has his own property, can reduce very much cost, this is very beneficial to the development Retail department store, at the same time Su Yanyan thinks, Wanda in addition to develop retail, as large enterprise, also want to build up own warehousing to, 0 goods department store industry whether Hypostatic shop and online store, all need warehousing as operation backing.

Online stores and physical stores are different, physical store logistics mode is warehousing to the store, and online store is warehousing to consumers, both objects, the latter more fragmented, Wanda in the establishment of the warehousing system, should be considered a step in place.

Electronic Commerce double-edged Sword

Wang hopes that Wanda 2015 will become the world's largest commercial real estate company, and E-commerce for its development is an indispensable factor.

However, Zhang Dazhi that the development of E-commerce is a double-edged sword, if the effective interface with the entity can promote its development, but if done poorly, it will affect the overall development. E-commerce needs to serve its entity enterprises and revitalize its assets. Therefore, when Wanda establishes the E-commerce platform, how to connect with the entity becomes its consideration factor.

Now the whole e-commerce into the adjustment period, industry in a relatively low ebb, last year Dangdang as the representative of the electricity business losses, some of the listed power companies have been frustrated, Wanda at this time to enter a certain advantage, but he learned from other electrical business experience and lessons, but also to learn from other entities to develop electrical business experience.

The industry generally believe that Suning did a better job because they have ready-made warehouses, have already built a good purchase channel, in the construction of online sales, diluted the cost, these can make its rapid profit, and simple online business started E-commerce Enterprises, the company was established after the establishment of warehouses and other fixed assets, The amount of upfront investment is large.

As for other hotels, cinemas and other entities, Wanda must consider upstream and downstream relations to the hospital line, for example, "if only to operate their own movie tickets, the inevitable customers small, and other group purchase sites such as no longer with the partnership, Wanda's Hospital line is not much, the audience is not attractive." A courtyard line to build a booking dot net no advantage, to separate themselves from others, the loss will be even more serious. "Zhang Dazhi said," and if the operation of all the hospital line ticket, then can not work with the successful group purchase enterprises, eventually will affect Wanda's business. "The hotel is similar.

Taobao is currently the largest E-commerce platform, its characteristics are pure open Third-party platform, do not compete with merchants for channels and customer resources, only to the impact of proprietary business of the first major commercial companies are not realistic. Wanda has a proprietary business, Zhang Dazhi to Wanda's E-commerce platform can be made on a large number of doubts, he believes that Wanda will not pursue the largest E-commerce platform, but with offline entities combined to play the overall best results.

Ruzenwang also believes that the road before Wanda is not smooth, first, because of their own logistics capabilities, will result in different costs, and Wanda Online, under the unified price promotion, may be intensified with the business contradictions; some of the larger businesses themselves have e-commerce platform, how to reach the future of the electric business Platform docking , but also an urgent problem to be solved.

So Zhang Dazhi and others think that Wanda in the main business-oriented E-commerce platform, to become the world's largest commercial companies, but also should be strong and big entity business, the use of real business to form the brand strength and customer resources to promote the development of e-commerce, so that the two strong convergence and promote the overall development of the company.