Wang: Big data is another technology change in IT industry

"TechWeb Report" September 3 News, Baidu World Congress held today, in the marketing forum, Baidu Vice President Wang said, we have entered every minute to produce huge amounts of data in the era, large data (big) is the cloud, after the internet IT industry again subversive technology changes.

According to the introduction, Baidu covers 95% of China's netizens, daily response to 500 million netizens 5 billion search requests, with 600,000 alliance partners, daily average of 5 billion PV display.

Wang said that in the face of large data age enterprise marketing new demand, Baidu is launching a "Data + tool" big Data revolution. All of Baidu's platform data has formed a collection of data, the whole process of recording consumers from the demand, search, purchase, to use and share the entire journey, to help customers achieve precision marketing.

Baidu in data insights and tools to use the two hands prepared to set up including Baidu Index, Sinan, statistics, search and research center of the five Data systems, research and development of consumer portrait, brand probes and other industry-leading multidimensional analysis tools and methods.

Baidu Commercial products and technology Executive Director Zheng introduced, through the insight of 500 million consumer and Chi behavior data, docking consumer demand and marketing phase, Baidu built a search marketing, wireless promotion, Alliance audience engine, social marketing, brand insights, such as multidimensional system of Baidu commercial product Blueprint.

At the same time, for the user's personalized needs, can also provide personalized search marketing solutions.

Wang said Baidu wants to build a one-stop platform for global marketing. "We are going through an era of unprecedented data. The future, we will win in the Big data! At that time, it's not surprising that the business miracle of data analysis, like "penalty gold", is no surprise! "(The)