Wang: The foreign trade electricity business scenery alone good Dunhuang net has realized the profit

When the domestic sales of vertical electric companies have closed down or been acquired, Beijing-east, when the big losses, the electricity business platform price war to come to an end, the foreign trade, the electricity dealer came good news. According to the Dunhuang Network CEO Wang revealed that the overall profitability of foreign trade dealers are good. Foreign trade E-commerce belongs to the scenery alone, the Dunhuang network in 2011 years has also achieved sustained profitability.

The foreign trade electricity trader can have with the domestic electricity dealer completely different performance, Wang talks about 3 point reason. First of all, the pragmatic nature of the foreign trade is very prominent, are very pragmatic, bowed his head to make a big fortune, in the market is rarely like the domestic sales of the same blood fight price war, and the face of the European and other mature enterprises, but also to promote customer service, rather than the same as domestic enterprises

Second, in the past, the foreign trade in the electric business that only standardized products can go out, now basic Chinese manufacturing products such as beach motorcycles, launches and other large-scale fitness equipment can go out. Third, Europe and the United States and other countries manufacturing hollow, and China is the largest manufacturing base, international buyers through the online procurement of Chinese products will be more and more strong. Now in addition to European and American markets, Russia, Brazil, Southeast Asia and other countries in the third echelon market has been up.

Nielinghai, deputy Inspector of Commerce Department of Commerce Department, said that China's foreign trade situation is very grim, but the foreign trade electric business is developing rapidly. The Ministry of Commerce to Yiwu survey showed that 2012 Yiwu foreign trade business-to-business sellers have 120,000, the business seller 110,000, the rapid sales volume increased by 400%. Yiwu sellers in Dunhuang online transactions also more than 100 million yuan, an increase of 45%. Huang Jo, the U.S. investment in Warburg, suggested that enterprises to find the most obvious price difference of goods sold overseas, such as wrist, bib and other sports accessories, digital peripheral products, all kinds of horticultural products, surrounding decorations and so on.

"E-commerce environment of online foreign trade has been formed, 2013 is an important turning point of foreign trade e-commerce." "Wang said. After the end of the 2011 major layoffs, the Dunhuang network is quickly restored, and co-organised APEC SME Summit Foreign Trade E-commerce Forum. Dunhuang Network also take advantage of the introduction of the entire foreign trade open platform, pay by effect to attract domestic sellers.

This is the same as Alibaba's business-to-business business front-end charges are completely different. Wang pointed out that the era of business-to-business charging mode has passed, the future front should be free to open, and hope that more traditional enterprises to the lower threshold to enter the field of foreign trade e-commerce, she even dreamed that this free open platform will detonate the entire foreign trade market a new round of change.

The following is an interview with Dunhuang CEO Wang Record:

Tencent Technology: Domestic electrical business is now very bleak, you have done a great job in the past, now do the Dunhuang NET, can you introduce the current foreign trade is what the situation? What is the biggest advantage compared to the domestic market?

Wang: I myself, as the representative of APEC China Business Advisory Council, is also in APEC to promote e-commerce in various countries to help SMEs move towards global markets. Dunhuang Network is also the beginning of the 2004, the market opened up the blue Sea market, the current situation of foreign trade e-commerce, belonging to the scenery alone, may also be a comparison with the domestic electricity business.

The main thing I want to say is that the pragmatic nature of the foreign trade is very prominent, the overall profitability is good. Maybe it's because the whole global market is huge, and it's far from the time to go shopping. And for such a large global market, the foreign trade is not irrational, the price of blood to kill can be achieved.

We also face many European and American mature electric business enterprise, their service level to the customer, also is not like China is only the bargain, does not have the customer loyalty to be able to do. In recent years, the foreign trade in the electricity quotient presents a different trend, in the past, we think that only standardized products, can be suitable for the delivery of small packets of products, now there is no Chinese-made products can not go out. So on our platform also have a lot of very big, like beach motorcycles, motorboat large fitness equipment, can go out.

We also see orders from small orders to large orders, 5,000 U.S. dollars, 10,000 U.S. dollars, tens of thousands of U.S. dollars, 200,000 U.S. dollars in order, completely from the Internet. With the logistics mature, the customer unit price is also rising. Overseas mobile development and community, mobile brings customer traffic. Our two years of investment, although not a lot, mobile has accounted for our overall flow of 25%.

International buyers are increasingly willing to buy Chinese products online. Before, we rarely cross-regional procurement, now in addition to Europe and the United States, such as Russia, Brazil, Southeast Asia's third echelon, slowly all up.

Tencent Science and technology: We talk about macroeconomics, or talk about what other, all said that China's foreign trade situation is very grim, why this time the Foreign trade Electric Chamber has a relatively large development?

Wang: International demand for products remains. The American and Japanese industries are hollowing out, and Russia does not have too many manufacturing companies, and demand for Chinese products is clear. But the financial crisis has caused us to change the way we used to use online exhibitions.

Before foreign traders often fly to the Chinese market to see products, through the Internet over the past few years has grown more flat. The internet is a good way to create more business opportunities, such as online now 25 million kinds of products, you go to Canton Fair is also ten thousand or twenty thousand companies, two times a year to see the products are limited. We have been renovating all kinds of products rapidly for 365 days.

For overseas buyers, this is the opportunity to create new opportunities. Many of the products he has not seen before, and quickly refurbished, such as Huaqiang North every two weeks refurbished, overseas buyers where to follow. Foreign trade manufacturers highlight the advantages, with the choice of richness, the ability to cash orders quickly, we do not need so long money turnover.

Tencent Technology: The Dunhuang Network has recovered from the past state, but the Dunhuang net in the end of 2011 a large layoffs, at that time what happened to the company?

Wang: I think layoffs are very normal, Dunhuang nets do a lot of attempts. There are many groping, and we gradually have some principles. In the core business of the Dunhuang network has been very sound development, and continued to profit. Some attempts are successful and some attempts may not be successful. I think this is a very normal way, and when there are projects we find that it's not as if we were developing a trajectory, we might need to do something different.

Tencent Science and technology: we can understand that the Dunhuang network at that time layoffs are affected by the international environment.

Wang: This is a misunderstanding of everyone, if you look at the development of these enterprises of foreign trade, without exception, everyone's speed is not doubled, at least 40%, 50% of the growth, this data is obviously placed there. So I think that although the overall scale of foreign trade dealers today is 1%, not like the domestic electricity business accounted for 6%, but I grew in its speed is also considerable. Dunhuang NET in 2011 years after the continued profitability, today, China's electricity companies can continue to profit the company is also rare.

Tencent technology: Many people's impression is that Dunhuang than before a lot of low-key, do not know why?

Wang: In fact, we would like to be high in the market, but I also found that the first is not like me in the Network of excellence, when the attention of all people, are in the spotlight. Second, you can be a customer to experience the service and products of this enterprise. And today, the Dunhuang network positioning all focus on overseas markets, our Chinese customers do not experience, we are more enterprise-level customers.

Dunhuang Network services and domestic consumers are quite different, in this regard we are also very conscious of our targeted customer base to work. Of course, the Dunhuang network in the past few years, we are the entire online transaction, so the first overseas customers, the second target enterprises, the third enterprise can really go to the whole transaction needs a lot of effort.

For us, in the domestic promotion, many enterprises come up, but a lot of ancillary facilities can not keep up with the words, in fact, is big wave and big Wave out, today is not the same, we also see the large-scale development of the market, need to further reduce the threshold, further to make changes in the industry, further subversion now has all the front-end charging mode The work we do enables companies to enter rather than go out again.

Tencent technology: You point out that everyone to the Dunhuang Net open shop, only to the end of the entire transaction, the Dunhuang net began to charge, this and Alibaba business-to-business business is very different. Does this pose a big risk to you?

Wang: First of all, let's clarify that we did make a change in the market, once in 2004, we took the information service half way through, is a whole online transaction. Second in 2013, we think that the front-end charging model of this era should end. Companies should gradually move to pay for the effects.

What I want to emphasize is that the front-end charging mode should be discarded, we want to help the enterprise to enter free, free display, and then accept the inquiry. Second, enterprises in the gradual process of foreign trade, it has a lot of professional services, this is not the same as individual consumer e-commerce, enterprises really realize an e-commerce, involving operations, supply chain management and so on.

In this enterprise will be based on its marketing, its build station, it's a kind of logistics services, or it needs to have operating services, even the financing of services, so we are more willing to make the enterprise according to different stages to choose.

For example, I choose someone to help me do translation, how many pictures, are can be priced, pictures have, these things can be displayed, this is very clear. How much effort, how much has been paid, how much has been achieved. In this long process, for some enterprises, we cut into several modules, can be a piece of forward progressive development.

Tencent Science and Technology: the Dunhuang NET launches such a service, to Alibaba international business have what influence?

Wang: There are some new technologies in the market to promote change, the spirit of the Internet is open alliances and sharing, we have been towards their own promotion of the full circulation of the goal, we think this time, is to allow more enterprises to come in, to be able to play the spirit of the Internet more, so I feel that At one stage it is very advanced.

15 years later, many of the market infrastructure has been quite mature, some will change, can not always adopt the past model, so the Dunhuang network is also changing, the market will always need Yangtze.

Tencent technology: Foreign sellers generally like to pay with PayPal, and then PayPal to stop the Chinese enterprise services, this matter to you what impact?

Wang: On the one hand each country may also be willing to develop its own system, especially the financial sector, on the other hand, ebay and PayPal is a company, PayPal is not a very impartial independent third-party payment platform. They also as a player in the market, there will be some strategies and ideas to prevent competition, so they first stop with the fast-selling cooperation, followed by the stop with the Dunhuang network cooperation. This thing did not affect the Dunhuang net, we not only have not reduced and growth. Foreign sellers quickly realized other means of payment via visa.