Wang Wangfujing Electric dealer or the general manager of the online electricity business is still to be determined

"Billion Power network News" December 25, billion power network learned that the original was originally launched in 2012 in Wangfujing (600859, shares bar) of the Electric Business (wangfujing.com) will be in tomorrow (December 26) officially online, then the original domain name "double on the online mall" "Changsha Wangfujing" and "Guangzhou wangfujing" three websites will be canceled in the short run.

Billion power network to understand that last August, Wangfujing department stores spent billions of dollars into the electricity business, and put forward in the next 3-5 years to achieve the total revenue of the business in the overall ratio of increase. In October this year, the Wangfujing side again released news that the electricity business will not be late to the end of the line.

So far, Wangfujing Online mall has replaced the new domain name, and continuously through micro-blog and micro-letter means to the user to publish information. In addition, Beijing Wangfujing Mall has started to start the first round of marketing, posted online shopping mall will be online ads, to get through the line to prepare for online.

According to insiders said, Wangfujing Electric business management decided to be online no later than 26th. "It may be today, or it may be tomorrow." It must have been a year ago, and may run the beta version, which is currently being evaluated. ”

Three distribution mode online coexistence

Prior to that, there have been media reports, Wangfujing Electric business has realized the platform to build, system building, and determined to the main business model and the main young customer base platform positioning.

and billion power network to understand the latest, Wangfujing online shopping mall will be from mining, offline goods online self-employed and associated three kinds of business model. Among them, distribution and consignment of goods accounted for the vast majority, relying on the procurement department, through the "buy hands" to complete the supply, and the transfer of proprietary goods to the line is mainly cosmetics. Pool mode accounted for relatively small, only in the backend can see the distinction, the site front desk does not show.

According to the above people, the reason why Wangfujing electric business insist on self-employment, is the hope that through the online ability of forging to promote the offline entity to the transformation of self. "Take the Japanese department store industry as an example, the self accounted for up to 30%, and the current Wangfujing line under the proprietary structure of 10%, there is still a larger space can be released." ”

Although the proprietary mode will become the general trend of the general merchandise industry, but for the long-term commercial real estate model for the traditional retail and department stores, its product independent management capacity of weak, to a certain extent, limited the use of proprietary business.

And in the transfer to the line, the supplier to the platform there is a certain degree of distrust, resulting in investment and procurement of a lot of bad. Even if the background and supply chain through, also does not mean that the platform for the sale of goods and inventory situation if the palm, if the net purchase users choose to shop to pick up goods, will face the embarrassment of the undesirable goods. The person judged, wangfujing online mall will still face various challenges in the initial stage.

Therefore, through the joint venture to make up for the platform's lack of experience in self-employment, or to provide both sides with buffer space. "As for the future online business who weighs who light, is still difficult to conclude, the future online all do joint ventures, offline all self-employed also not necessarily." said the person.

General manager of Electric power business

Although Wangfujing Mall on the line will arrive, but according to people familiar with the situation, its Electric Corps team is still in the status of a leader, the general manager of the electric business has not yet been to the post.

"Nearly hundred people of the scale of the Electric Corps team, are independent of the group operation, the overall structure, and always lack a leader in the overall situation of the" leading brother. The person pointed out that the team in the IT, the operation of the head from the Amazon, the rest of the management from the Wangfujing group. The whole electric business team is actually composed of two parts of the traditional retail and electric quotient, and the differences in cultural ideas and work habits are great, so it is urgent for the top decision-makers to coordinate and knead.

On the other hand, the lack of leading figures, resulting in the strategic formulation of the lack of clarity and efficiency of the relative sluggish, thus delaying the record.

The most obvious manifestation is that wangfujing online mall is to promote the development of the line with innovation, but the repeated argument is no one to decide, the direction began to shift. As long as 1.5 of the exploration process, the early online ERP system is difficult to match the rapidly changing market, many earlier ideas finally failed to translate into reality.

On the other hand, Wangfujing department store has invested billions of dollars to boost the electricity business. In addition to the normal system development, commodity procurement, logistics and warehousing construction, this part of the funds are also basically consumed in the long wait before the line of personnel and administrative expenses.

According to the billion power network, Wang Wangfujing electric business envisaged since the beginning of 2011 planning, a full use of two years. During this period, including Suning, Yintai, Parkson, Xujiahui (002561, shares bar) business district, such as a group of traditional retail predators have been "electric shock" success.

"Compared to the Silver Thai network half a year online, the boss himself into the pull digging supply chain, wangfujing almost" do not act. "Industry analysis, with the cat, Jingdong Mall, such as the rise of the electric business platform, not only completed the line in the field of the curve beyond, and through the logistics, payment, finance and many other derivative areas of the layout, quickly in Wangfujing and other established retail in front of a blocking wall. The latter is subject to the system, difficult to play the initiative, whether to seize the market will depend on the determination of the group's top.