Watercress Analysis: Why the watercress will be so successful in the short term? ZT

Ask why Douban success in the short term, not to ask where the watercress is, but Yang Bo how to do it, he in the strategy, business and details of what to do, so that watercress can butt industry chain, build systems and attract users? Strategy: First, the choice of "keyboard users" of the heavy crowd-intellectuals (this definition is not old-fashioned.) 　　 　　It is a generic definition of people who are leading the way in educational attainment and expression of desire; compared with the main population of China's Internet--The young people, the intellectuals are the minority, so the Douban market is the market segment, the user development scale is also slower than the general market. Second, for the target population, the WEB2.0 community platform has been chosen as the core of comment and sharing. Whether it's a group, TAG, or, it's all about serving the target population, and it's consistent with its behavior. 　　 　　In other words, if the target group is not an intellectual, then the WEB2.0 form is not necessarily chosen. Thirdly, the content flow derivation mode is selected. I think people have largely misunderstood the meaning of interaction, thinking that there is only one type of interaction-chat mode. Chat type, to Tianya, Mop, Silu and other famous community as a representative. Performance is not a specific theme, or the subject does not have a specific point, this type of crowd aggregation is based on star and core, need a longer period of training. And the other kind of interaction I call the content flow derivation model. To Sina, Baidu, potatoes and other representatives. This type, people's comments and expressions are specific, instant content for the topic, and these content is readily available on the site, everywhere, people because of feelings, chujingshengqing. 　　 　　I think it would be wise to choose the douban of books and to build a content resource in front of the community, and then combine the content flow with the derivative community. Four, after the accumulation of users, can quickly find their position in the industrial chain. 　　 　　Through mastering the power of the end consumer group, obtaining the negotiation qualification and condition with the upstream of the industrial chain, and successfully confirming the concrete cooperation way (only make the profit share, do not advertise, do not sell commodity) strategy Douban clear and accurate, in numerous WEB2.0 website, really not general. Business: (slightly, not understood nor speculated, but Douban in the initial cost control of the project is commendable) details: A, UI watercress UI is very pleasing to the target crowd, but not the target crowd is not necessarily (for example, teenagers prefer gorgeous pages, people who get information purposes prefer the long rich content page) 　　 　　。 Secondly, it is easy to be liked to improve a website that often fixes details. 　　 　　Because users will think that these changes are made by them. Third, the promotion of the explosion of a number of factors mentioned in the epidemic: Opinion leaders, transfer staff, etc. have done very well, the specific will not roll. 　　 　　The so-called Word-of-mouth, in fact, is not mysterious. Four, posture Watercress assuch as Taobao and mop posture, may not be so popular, from temperament, it and the founder of deliberately packaging into a low-key, gentle, professional image. 　　 　　This is a pen. 　　 　　V. Data mining This is the real technical core of watercress, the future will see. Finally wordy a few words: take watercress to talk with the portal, likelier and other general market services for the public website and the comparison, the wrong frame of reference; only pay attention to the advantages of watercress, but not to study why watercress used this product and no other products, belong to no specific problems specific analysis; Watercress wealth is the possession of high quality higher income A culture crowd that expresses desire more strongly. No matter what channel or theme the watercress develops in the future, books, magazines, music, movies, blogs or tourism are all created for these target groups. 　　 　　What needs to be done is to find the service providers that are really related to these topics and to be able to profit from the cooperation. The risk of future watercress: Market size limit; non-tool-type application (data mining will become the tool of watercress application?) 　　 　　The likelihood of fatigue; the attempt to expand the market segment to the general market (specifically, 90% dead). OK, typing tired, later. Welcome to the Brick. This post was edited by the author in 2007-4-25 16:57:22!