Watercress reading "Beautiful said"?

Source: Internet
Author: User
Keywords Trends in the digital industry
Tags business community data digital digital industry electric business it is marketing

Absrtact: Amazon has just bought a reading recommendation site a few days ago, and yesterday it was reported that mainstream publishers in Europe and the United States are opposed to the acquisition, which will make Amazon's position in the field of book sales can not be shaken. I don't think it's an April Fool's joke.

Amazon has just bought a reading recommendation site a few days ago and news yesterday that mainstream publishers in Europe and the United States have objected to the takeover, saying it would make Amazon's position in book sales irresistible.

I think this is not an April Fool's joke. and Goodreads model is not difficult to let people think of a very similar to the domestic web site-watercress. Two sites are doing reading recommendations and book sharing, and even have a self-sold e-book platform, but Goodreads may be more social, and watercress's platform attributes more obvious, involving a wider range. Goodreads is more like a watercress reading and a combination of watercress.

Since Goodreads can let the Amazon, this also unavoidably let the author of Watercress reading the future prospects some "fantasy".

Watercress reading "Beautiful said"?

This is a traffic entry competition white-hot era, the electric business shopping site, before there are beautiful said, Mushroom street, and watercress reading is actually a natural book shopping platform. A lot of people before buying a book a big fixed step is to point open watercress, look at the above score, or even book reviews, to determine whether this book is not in line with their own taste, is worth buying.

Accumulated such a large amount of book evaluation data, watercress if not do book shopping guide, it is really some waste.

In fact, the trial in this regard is not no, every book page on the right side of the home appliances business book price, watercress purchase book is to provide a comprehensive parity service, but that's all. I think watercress may be more cautious in the maintenance of the platform itself, the quality of the consideration, watercress has always been a small fresh, literary flow of the route, if really like some of the evaluation site, in the back with an Amazon, or Beijing East link, unavoidably some copper stink.

But in the watercress looking for commercialization today, if holding such a rich scoring resources of watercress, if you really and a power company to do deep cooperation, it is also a good way to commercialize.

Because, tap the reader's taste, the recommended book, not only can bring more sales, more can produce a user's stickiness. Invisible, the user's platform transfer costs increased, from one electric dealer to another to accumulate data, this is not what users like to see. As if watercress and Lenovo to the two, "watercress reading" into "watercress selling books."

Above said so many watercress and book electric business cooperation Advantage, I think many people should have and I similar ideas, watercress simply sell their books. In fact, watercress reading is a good try.

Today's electric business industry are talking about social power, and watercress itself is a community site, as for book sales, this is a standardized commodity, nothing difficult.

Perhaps in the price and warehousing transport, watercress and not much advantage, but the community's unique marketing advantage will help watercress. Before long watercress read Ding month earn tens of thousands of is the success of social marketing examples, e-books so, the entity book?

Sometimes successful marketing and the unique atmosphere of the community can completely replace the price difference of a few cents.

The chain of commercialization of watercress is its own community temperament

Watercress has been called a slow company, it seems to make money is not a matter of how anxious. But what I want to say is that it may not be that the watercress is not in a hurry to commercialize, nor is it a lack of commercialization, but because his success is now a fetter.

Watercress community of the minority temperament, although let it gather a group of loyal fans, also make it commercial speed dare not too fast. Because that is likely to lead to the loss of popularity.

For watercress, the key to the profitability model is how to find a balance between user acceptability and commercial profitability. Personalized recommendations based on data analysis will be a breakthrough.

In such a large data is the era of speculation, watercress is not lack of data, the data will be the most valuable watercress future wealth, and the various fantasies about watercress may be in the future someday will become a reality.

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