Watson's "Lo Jingren" speed

Watson China general manager Lo Jingren Watson China, managing director of Lo Jingren, although there is a authentic Chinese name, is actually a German, a German can speak fluent Mandarin. "It all benefited from my wife. Lo Jingren to CBN reporters describing his Chinese style of life, "I Married a Chinese lady, I follow her to eat Chinese food, we send the children to the International school teaching Chinese." "At present, Lo Jingren is teaching his wife to cook Chinese food," he said.　　Because he publicly promised yesterday that he would cook a table of Chinese dishes for a media reporter in Watson's 1000 stores. This year, Watson, with an average of two days to open a branch of the speed of expansion, is expected to 2011 will achieve the "Hundred City thousand Shops" target. Lo Jingren So jokingly to CBN reporter said: "It seems I will be Watson's speed to practice Chinese cooking!"　　"Lo Jingren Speed before joining Watson Group, Lo Jingren has been involved in food, construction, consumer goods, restaurants and hotels, and has been responsible for developing Asian markets. Lo Jingren joined Watson's group in 2003, and the whole family came to Hong Kong.　　His management has also converged on the Hong Kong market from across Asia, and has been responsible for the development of the wine cellar business and Fengze electrical appliances owned by Watson Group. Two years ago, Watson Group Strategic Adjustment, the company's strategy to the mainland market tilt.　　Out of yearning for China, Lo Jingren volunteered to offer the group a desire to expand in China.　　Watson's first Watson personal care store in Beijing in 1989 was recognized by the industry as the starting point for domestic health and beauty products retailing.　　Although the start is always difficult, but because the domestic consumer of "health and beauty" product demand from weak to strong, drank the soup of Watson's finally kept cloud open. Over the past few years, Watson has been running as fast as a motor.　　The number of shops jumped from 40 in 2001 to 100 in 2005, and the "Lo Jingren Era", which opened in 2007, increased to 450 today.　　It is expected that by the third quarter of this year, the total number of stores will exceed the 500 mark, last year's sales growth rate is far higher than other modern channels 3 times times more. Market insights in reviewing Watson's mainland development process, Lo Jingren admits that although Watson won a broader mass base than its rivals, it must be seen that the consumer's change of heart is fast.　　What businesses have to do is to always cater to the needs of consumers. 2007 years ago, Lo Jingren also developed Watson's group's Fengze Electrical and wine cellar business in Hong Kong, China, and had a superficial understanding of consumer purchases of health and beauty products in various parts of China. "There is a big difference in the market in every part of China. For example, Lo Jingren found that girls in Chengdu, Sichuan, earn little, but are willing to spend money to buy make-up.　　And Beijing girl will only apply some face cream on the face of Heaven and earth to go out. After officially holding Watson's personal products store in China, Lo Jingren, according to this approximate intuition, distinguishes China from four bigArea, four stores in the product configuration has a significant difference.　　Shanghai launched new products faster, Beijing's main push for cheap private brand, Chengdu's make-up products are the most complete, Guangzhou's products as far as possible with Hong Kong to maintain coordination and synchronization.　　Digging the corner of a department store if you marry a Chinese lady whose ancestral home in Foshan, Guangdong, makes Lo Jingren's identity from a China-culture enthusiast to a Chinese son-in-law, the career history of the last 3 years has transformed him into a "China pass", or at least China's retail industry. Domestic consumers for health care beauty products consumption awareness, experienced a passive initiation period, to the present active demand period.　　Watson quickly realized this new change, in 2009 began to try to launch the concept store, in the shop layout and service concept innovation. Most of the new concept stores in the first-tier cities in the high-end consumer community around, blending department stores and fast shelf-type two retail models, to provide consumers with experience-type consumer environment and professional beauty cosmetics in the shop consultant services. Watson also got a lot of popular in Europe and the United States, Japan and South Korea's make-up fragrance brand domestic exclusive agency rights, but also improve the men's care and the proportion of drug makeup category, attracting more new customers.　　Lo Jingren is not shy of competing with traditional department stores for customer resources. It is revealed that Watson's existing more than 100 property department staff to find business opportunities in the country, there are more than 180 new stores into the audit phase, some potential location has been deep into the domestic three or four-line market, 1000 stores are expected to be achieved in 2011.