Ways to improve the effectiveness of the Facebook game virus

One of the big benefits of creating apps for Facebook is that it can save a lot of users ' costs by leveraging the platform's user-friendly relationships to make their applications widely available through optimized products.

"Request" is one of the typical Facebook social channels that allow applications to gain exposure. This feature was the most fundamental virus-spreading feature of the Facebook platform, but since the announcement and newsfeed features, it has become the second option for developers to introduce new users.

But Facebook's latest series of tweaks is expected to revive the functionality of the request and become the number-one user source. Using this function does not mean "done," but just follow these steps and believe that your application will improve significantly (game state Note: If you understand the basic workings of the Facebook request function).

1. Use barrier-free requests and optimize performance

If you have a request feature in your game and you intend to have a barrier-free communication between players, consider this new feature. Prior to this, users send gifts to their friends at any time and need to click on the Confirmation System pop-up window. If the player needs to do this from time to time, it will be easy to get bored and be lazy to send the request.

Barrier-Free requests (frictionless Requests)

But now the barrier-free request supports the user in the application to specify a friend to send the request, without having to click a pop-up confirmation dialog box. The first time a user sends a request to a friend in the application, it is approved that the application automatically sends subsequent requests to the same buddy. In the default state, the Request dialog box is checked. This saves the conversation between the player and the application and simplifies the sharing process between the player and the buddy.

Frictionless-requests (from Fbsocialapps)

Optimize performance

Loading time is critical for Web applications, so be sure to be responsive enough at all times. To help developers achieve this goal, Facebook has recently optimized the performance of the request feature. You can use the "Advanced" module in the settings to make "Request 2.0 efficient" Related settings.

2. Personalized Buddy List

A personalized list is a potential feature that helps users filter their friends in advance. For example, when "CityVille" is released, the game allows players to invite their own "FarmVille" friends, and now it launches an active Zynga buddy list so that players can invite friends through the social Gamers friends list. Believe this is a big factor in Zynga's successful game development.

CityVIlle (from Fbsocialapps)

But there are other types of filters you can choose from:

* Neighbor (Neighbors): It is easier to send gifts to friends who have played the same game and have already interacted with their users--a feature that helps maintain user retention rates.

* Regular Friends (Common Friends): It is very useful to play games that require a lot of people and that players want to interact with people they know.

* Friends of designated cities (Friends living in a specific city)

* Buddy List (Friends Lists)

* Friends of the specified age group (Friends in specific ages range)

* Upcoming Birthday Friends (Friends with a birthday soon)

* Family (Accessibility) ...

You can choose the filter according to your own needs. If you are interested in social tourism, choose the best friend filter in your city; If you are concerned about social commerce, then you can consider filtering your friends according to age.

3. Selected Top 50 friends (select Friends)

This is a new option recently appearing in Ravenskye City, which solves the problem that users have no choice in facing a list of friends. With the "Top 50 Friends" feature, the system will automatically select the top 50 friends.

Ravenskyes-request-invite (from Fbsocialapps)

The filter defaults to the alphabetical sort of buddy name, although this sort of arrangement may seem useless, but you can combine it with a personalized filter so that users can click two to invite all close friends.

If you combine this feature with the barrier-free request, you may see stunning viral spreads and user retention rates. Most importantly, you simplify the process by which users send matching requests to different friends.

4. Adjustment request Acceptance Rate

While thinking simplifies the process of sending requests, you should also pay attention to increasing the acceptance rate of requests. There are 4 ways to increase user acceptance:

* Create an information center in the application

Messaging-center (from Fbsocialapps)

Facebook's Games tab is often full of game information, so user requests are likely to be heard. But Facebook supports you in browsing all application-related waiting requests. You can accept or delete these notification messages in your application.

* Encourage users to reply to information –> Create a current cycle

If you have recently played "CityVille" or "Sims Social Edition", you will find that most of the time you accept gifts in your application, the system will ask you if you want to return the gift. This is also a way for users to reciprocate. And developers will have to build a 2-player relationship between the cycle, which may greatly improve your user retention rate, because one of the players may be the other side of the game to return the reason.

* Conversion and A/b test

If your request text content does not appear in the notification message, then it will not have any impact on the acceptance rate, but if it appears in Game tab, you may have to optimize it. To do this, you need to transform the text content and make a A/b test of it.

The most important text content should appear in the Application Information Center. This kind of text should be concise and clear, rich call people to take action of appeal.

* Highlighting waiting information

Pending request (from Fbsocialapps)

You can already load the request information in the application, the next step is to make the request information more visible, you can display the relevant annotations on the login page, or display the number of waiting information (shown above).

5. Monitoring of relevant parameters

To monitor the following data on a daily or weekly basis:

* Number of users to install the application after clicking the request

* Click on the request to return to the application of the repeat

* Percentage of users who send requests for the first game

* Acceptance Rate

* The number of all requests sent by the user

* Average number of requests per send

Summary

To sum up, the request of this simple function needs to undergo a series of optimization and adjustment to play its effectiveness. With other competitors like Facebook's platform, you should make good use of all the features Facebook has to offer to get enough exposure to your apps.

But to avoid falling into the "garbage information" trend, according to the user experience to add new features, do not force users to send a large number of daily request information, only first to conquer users to please Facebook.

English Original: 5 Ways to tune your Requests to improve the virality of your of Facebook creator

(This article is compiled for game state/gamerboom.com)