w.cn application suspense Landing gorgeous turn local life service electric business platform

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years, the world's only 26 single letters and 10 single digital short domain name peremptory is the internet Oscar, a large number of electric power giants to embrace its light, at the expense of exhausting efforts to expand the circle "ground" battle. Today has the main flowers and is enabled, including Sina Weibo t.cn, the name shoe net s.cn, cloud computing portal p.cn, Google China g.cn, Amazon z.cn, when the music net d.cn, Six rooms 6.cn and so on, and the attention of the w.cn in the project application direction has been a mystery, the domain name owner without movement performance more let the industry people smoke and mirrors. A former electric business analyst has ventured to speculate that the w.cn domain name is likely to be resold to the relevant Internet industry giants, such as the Weike, Sina Weibo (the first letter of the Weibo phrase). This speculation eventually burst in 2013, w.cn short domain name in several dark rush after the end together with 9.cn to a total of nearly 10 million of the value of the company by the Xiamen Foot-walk companies at the same time, now w.cn has been successfully launched as a local life service E-commerce platform. W.cn through again, completed a gorgeous image turned around and opened a new service to the people's livelihood! Next, along with the author into the w.cn World, to understand the W.cn brand value and service concept.

w.cn value--The value of super short domain name brand

Xiamen w.cn company to buy the short domain name of the behavior, in fact, has given the best interpretation. According to my humble opinion, W.cn's brand value is mainly explored from three aspects, one is the scarcity of short domain name resources, the other is the impression advantage of single letter, and finally the strong derivative potential of short domain name. These three aspects together constitute the brand growth gene of w.cn, which provides a power source for the rapid growth of the company and the service upgrade of the platform members. The following points are explained:

1, short domain name resources scarcity: Now in the Internet, single letter. com is not open registration, so the single letter. cn domain name is extremely precious, because there are not more than 26. Some people in the industry said that "in the country can have a big act, especially now the rapid development of the Internet, short mode has become the mainstream of a new round of development, the future of the Internet and mobile internet market to seize the World War, short domain name has become a powerful chip in various industries, especially the short domain name equals the advantages of network brands, Make short domain names become the key to the future of the industry in the Internet field. "This means that the company in the domain name strategy of Xiamen has been leading the starting line;"

2, single-letter impression advantage: The first choice of domain name strategy is pinyin or Pinyin first letter, to ensure that Chinese and domain name unification, the purpose is to let users do not think, this is the most intuitive. Xiamen Tatsu Step Company name from "W", the company's E-commerce platform domain name is "w.cn", the two maintain a 100% consistency, thus more easily implanted platform users of the brain long-term memory. At the same time, in order to ensure the original brand elements of the premise, the single letter short domain name more in line with the current social simplicity of the characteristics and the Chinese search for input habits. Finally, the word "W" is the most representative of the internet characteristics of the letter, such as "Web", "www", so that the domain name of the industry more prominent.

3, short domain name strong derivative potential: Short domain name in the impressive, its potential will be bubbling, especially with the increasingly prosperous Internet market, short domain name frequent high-profile network, applied to Shang Web sites, mobile phone areas, such as the company is expected to launch the market short domain name Wang Pu, mobile phone app client, Its value is far higher than the "w.cn" domain name itself, will be a pure domain name derivative to the line under the service.