Web site UE Experience: Make users a fool to improve the user experience

The guiding ideology of website design is user experience, that is, http://www.aliyun.com/zixun/aggregation/12467.html "> User-centric design."

So how do we do user-centric design? Some people would say: "Make the site useful, easy to use, friendly, right", some people will say: "Do a user experience design, and then in-depth to investigate the needs of users, right". These are all right, but how do we do these things, and what is the guiding ideology? That is to make users a fool.

In the early Web site user experience, I consider the site is only the function of ease of use and performance friendly, think that this is enough to do. On their own long-term bubble in the Internet, addicted to various types of Web site functions and performance analysis, and then, like experts on the designers said: "This function should be so designed, this layout should be divided, this performance of this presentation."

Later, in several experiences, completely changed my idea.

I have a graduate student's friend, told me she wants to buy a notebook, then strongly recommended her to two 3C website to see, said a lot of online shopping is how convenient, cheap. She asked me how to buy, I said very simple, you go into the website will know. After two days, she called to tell me that she would not operate, I was surprised, because in my sense, the two site user experience is doing well.

Finally, decided that week does not go to the website to look. By the weekend, the next thing I was surprised. I watched her operation, she did not understand the place to ask me, first can not find the product, and then in the purchase process, registration and encountered problems. Finally, because there are too many new windows open to find the window she needs, close all the windows and start over again.

This time it took nearly three hours to make a single success of her favorite notebook, and I thought it was done. But the next day, she called, said to me to accompany her to the computer city to buy it, I said why AH? She has not responded to a single quick day. I want her to log in to the member Center to see if the order has been shipped, maybe the goods are on the way.

She said there was no change in the membership center or the original content. Finally, she bought a notebook in Broadway. At night, I met her in QQ, so she asked her username and password, to see what is the reason. Wait to enter the member Center, check the order, it shows that the goods are on the road, is expected to arrive tomorrow. I was so confused ...

This thing that happened to me, it touched me very much. If the site puts the selected product in the middle, make it a little more obvious, she might have found it; if the website makes the purchase process and registration more detailed, she may understand; if the details of her order are prominently marked on the home page of the Member Center, she may not worry about the order being handled; The order was successful.

Pondering for some time, came to several conclusions:

1, the site is not only easy to use, friendly enough, these are the most basic;

2, all links to the site, all content is not users can find;

3, the link or content user in a few seconds did not find, will think that the page does not have the link or content she needs.

What can we do to find these problems?

I think, this is not just a question of user experience, but also how the information to reflect in front of the user, how to put a link on the page so that users can easily find when needed, how the different logic clearly show the user needs information.

The user as a fool, is exactly what we need the guiding ideology, users of the page feel and we are completely different. We are designers, are experts, but most users are just an ordinary netizen.

Design Essentials to make users a fool:

1, the website function is easy to use, the performance is friendly, is the most foundation, must do well;

2, on the page of each important content, should be highlighted by the rules, on both sides of important content, can be pictures, background highlights;

3, the link on the page can not be too many users can not pay attention to each link, on both sides of important links, can be pictures, background highlights;

4, the content of dynamic changes to the site to be directly highlighted on the page, so that users can enter the page to find dynamic content;

5, each interaction can get results or prompts, and highlight the user;

6, language expression as far as possible, so that users understand the function and operation of each feature.

This digest is from China Business Network.