Webmaster era ecology

(Text / Hao Xiaoliang) Just as the academic circles that one after another contend for one after another witness one after another, under the sweeping wave of the new round of science and technology, the scientific and technological circles often fall into tit-for tat disputes. The old friends of Microsoft and Apple once said that the PC industry was popularized by the popularization of intelligent terminal equipment. It is an indisputable fact that no matter who is wrong or not, Meanwhile, the development of intelligent terminal and mobile communication technology also announces the arrival of the mobile Internet era.

Ever since entering the mobile Internet era, discussions on whether the mobile Internet is a subversive or an extension over the traditional Internet are endless. In some industry conferences, honored guests often have to fight for red flags. In fact, it is all about the same thing, Called different. For the owners of the era once the PC era, the decline in traffic on the PC side, the user hasten to the mobile terminal has been forced to face the fact. In the transition period of webmasters face a variety of problems to be solved and what to do?

First, the owners of the challenge: mobile Internet like beasts like to break everything

For local communities with mature user systems and business models, the impact of mobile internet on traditional communities does not seem to be as horrible as the legendary one, because it still has an "old copybook" to eat. Therefore, despite the fact that the mouth attaches great importance to the mobile terminal, in fact, no practical action has been taken and it is a bit "loud and noisy." Hong Kong President Camry Sheng pointed out this issue sharply at the entrepreneur conference.

The first to feel the crisis was the growth of local communities in the last two or three years, presumably because of the constant sense of crisis in their growth. When talking about this issue, Xu Xiang, a local port of Yangzhou, a local portal site in Yangzhou, said: "When we took part in the webmasters' general meeting in 2013, we did not feel that such a move would come so hard. After the second half of the year, Has been significantly lower, especially at night, including webmasters and editors at night instead of holding a notebook instead of using mobile office directly.If not in keeping with the trend, like the traditional local community itself there are connections in the circle , May change a little slower, but like ours, a local community that has grown up in two to three years is immutable. "

The "wood ant" that focuses on the Android market application is relatively optimistic about the mobile Internet. "I think the mobile Internet should supplement the traditional community rather than the impact. The emergence of the mobile Internet is not to let the traditional community out of the stage, Communities have more room for growth, but the way we need to re-consider. "

The question is, which way to knock on the door of the mobile Internet?

Second, the transformation of the puzzle: APP or WAP, this is a problem

Overall, webmasters generally take two paths in the transition to mobile: App and Wap. App is the most direct way for webmasters to move from the PC, but there are two difficult problems of low distribution and low open rate, the result is not satisfactory. The Wap station is usually just follow the concept of PC community, copying PC-side content, resulting in a very "heavy" user experience, activity and participation is not satisfactory. Transformation, far less to say so simple, not a matter of course.

Yangzhou Life Network from March to June last year, made a profound study of the mobile Internet, and in July set up a APP technical team, focusing on the WeChat and community application development, encountered many difficulties, including WeChat auto login and WeChat WAP Upload interface problems. And the same as the local gateway Huai network at the same time start all the ways, including the operation and promotion of WeChat public number, the use of DZ official APP, the use of third-party custom software community APP.

When many webmasters find it hard to make a choice between APP or WAP, many webmasters are also beginning to pave the way for their mobile-based transformation through micro-communities based on the WeChat platform. The micro-community started to attract the attention of the industry since it was launched in late 2013. It introduced the web 2.0 interaction model into the WeChat public account and retains the basic functions of posting and replying to traditional community forums. However, the content and user experience are relatively "Light", according to statistics, there are more than 40,000 sites.

Whether it is APP, WAP or micro-community, are the owners in the transition attempt, but also with the webmaster in the mobile hard to explore there is the largest community forum system service provider Discuz! .

Third, Hong Sing's Exploration: Discuz X3.2 get through the PC and mobile communities

Have more than 200 million owners Discuz! Have also done the forum of handheld exploration, and finally found that only 20% of loyal users will install the client, the other 80% of users just come through the search engine to visit once, and will not download and install the client. Following the handheld forum, Discuz! And launched the micro-community, compared to the APP, Micro community does not exist the problem of difficult distribution and open rate, the docking form of WeChat and Q platform solves the user acquisition costs, but for the traditional owners, the problem persists , That is how to make full use of existing users and content resources?

June, Discuz! Released the X3.2 version, its greatest feature is the PC community and mobile micro community data fully open, users in the PC side through the WeChat sweep to enter the micro-community on the phone side. Prior to the release of the official version, Yangzhou Lifenet achieved the beta version of the experience qualification. After more than ten days of testing, "DZ Micro Community has just made up for WeChat's interface that our technical team can not get, enabling our products to be moved in the local community Outcome of the strategy leader. Despite the many problems encountered in the testing process, but the official version of X3.2 is still worth the wait.

For the data to get through this significant feature, Huai network also published their own views: data is the core value of the site, get through the PC-side community and mobile community data for the site, is a good thing, no data sites, visit And the value of interaction will be much smaller. However, the data on the mobile terminal should be screened. Instead of moving the PC-side community completely, it can selectively move valuable data to the mobile terminal so that the data is of value to the user. Although unable to meet the needs of different sites personalized customization, Discuz! X3.2 version is still a cheering attempt.

Fourth, the community's future: opportunities exist in the small and beautiful segments

As Internet giants such as BAT have captured the market, more commercial sites with commercial models and capital support are starting to emerge. Coupled with the government on the Internet monitoring more and more strengthened, the threshold of this industry continues to improve, the owners of the days become even more bad.

The past webmaster alone to make a website, with Discuz! You can make money, but the maturity of the user understanding of the Internet for today's webmaster not only to be prepared for technology, but also grasp the needs of users, but also learn marketing, understanding of the division of the team. Old owners can keep up with the times grew up as a qualified entrepreneur? This is still a quest for the answer.

At the 2013 Internet Entrepreneurs Conference, Tang Dao-sheng, president of Tencent's social networking group, gave an answer: Entrepreneurship exists in the vertical. Whether O2O life, taxi application or multimedia social, vertical applications can still find many opportunities for development. Take full advantage of mobile opportunities, provide new services with community shape and room for growth.

And Kang Sheng, president of Chen Liang, also said in an interview: mobile experience must be "light", should not copy the original experience and mode, while mobile users demand for vertical segments more and more, you need to provide personality Content and services. This view has been validated in the operation of numerous micro-community sites.

Postscript Some people have compared Chinese native Internet entrepreneurs to "coyotes" because they have wolves' ability to adapt to a changing environment, survivability in distress situations, and more patience. However, In the face of mobile beasts such as the Internet, in order to save danger but also need super-team cohesion and collaboration, and now the entrepreneurial enthusiasm is high, but it seems no longer the same as the same batch of entrepreneurs that year twist into a force, thousands of people Meet together "plan" scenes only in the annual entrepreneur conference to see. (About the author: Hao Xiaoliang, 80, Internet practitioners, amateur codeword. Personal WeChat: haoxiaoliang86, welcome attention)