Webmaster has died in the Internet era by the halo of the webmaster group caused great repercussions

A few years ago, "Stationmaster has died" in the Internet era by the halo of the webmaster group caused great repercussions. However, with the advent of the mobile internet era, "webmaster" This has often sounded in the ears of the noun also seems increasingly unfamiliar.

Data show that China's Internet access over the past 20 years, the total number of Web sites reached 3.507 million, including about 1.055 million personal sites, accounting for more than 30%.

A person familiar with the personal webmaster Circle to Tencent Technology revealed that in the peak of personal webmaster, the number has reached 2 million, but with the arrival of mobile Internet, the webmaster only hundreds of thousands of left. Other webmaster or diverted, or transformation to do other products and services, the main reason is unable to carry the mobile end of the changes, or did not make sticky content and topics.

Called "Grassroots webmaster", is because these stationmaster general beginning is low, some just started is gives the enterprise to do the website, has the repair computer, has the stall, also has reselling the flow, later slowly these grassroots stationmaster gradually develops, many have own enterprise, in the local development also very good.

Like other people, these in the mobile internet age to seek transformation and breakthrough of the webmaster will also spontaneously formed a circle, there is a fixed group of communication, usually talk about business or share experience articles, for the transformation has a very urgent demand.

User habits change PC traffic stalled

Nanchang Local life, consumer information and emotional exchange of the community Web site Treasure Network with personal experience to Tencent technology to expose their mobile internet era has faced the embarrassing dilemma.

Shuming, chief editor of the Treasure Network, said that the mobile Internet opportunity is not "see", but have to face, "as if Taishan, pretending not to see also useless, can only choose how to face." ”

Over the past year, the PO Network of PC-side traffic has been stagflation, some channels (such as food, news, etc.) even appear to decline. But over the same period, the mobile end of the flow is 10 times times the surge.

Shuming to Tencent Science and technology further explained that the WAP station Rose 40 times times a year, the app installation and use volume increased by more than 15 times times, micro-client imports in six months Rose 12 times times. "Visible, the transition to the mobile end is imminent." ”

Exploring the way of transformation do the app or do WAP

Mobile Internet is a good time, but the transformation of the road is not as smooth as imagined, which experienced all the people who have been through the understanding. From the overall point of view, the webmaster in the transition to the mobile end generally will take two roads: Do app and WAP station.

The app is the most direct way for the webmaster to move from the PC, but the effect is not satisfactory. The Canadian Garden Network has made an app named Iask, but in the process of promotion it has encountered the problems of difficulty in distributing and low opening rate, "This is also a common problem facing the forum and community website," said founder Goosen.

The first is to divide the revolt. Goosen to Tencent technology listed such a group of data: The current Canadian home in the micro-trust platform on the monthly PV 18 million to 20 million times, but previously in the app but only 20% to 25%. So after eight months of app, we started looking for other ways. ”

High costs also lead to difficulties in distribution. "App is about 8-10 yuan per user, so the distribution is fundamentally not coming." Goosen bluntly.

The second is to face the problem of low installation rate and open rate. Sing company president, Tencent Micro-community leader Chen Liang in an interview with Tencent Technology, said, sing also once did the handheld Forum app, but found only 20% more loyal users will install the client, the other 80% users just through the search engine to visit once, and will not download the installation client.

"Even if users install apps, opening rates are a problem," he said. After a few layers of tossing, the app won't be particularly good. "Goosen said.

The other route of transformation is to do WAP station mobile phone. But the WAP station is usually just follow the idea of the PC community, "If just copy the PC content, in fact, did not understand the true meaning of mobile interconnection, so do it more heavy, user participation and active degree is fundamentally not come." Goosen to Tencent Technology.

At the same time, many webmasters began to pave the road for their transition through micro-community based on micro-trust platform. The essence of the micro-community is to introduce the interactive mode of WEB2.0 and BBS, and share it through the social relationship chain.

"The micro-community is an emerging technology system, and the help and changes that come with it are not particularly obvious now, but they will play a huge role in the foreseeable future." "Shuming said.

Realizing "small beauty" aiming at market segment

After 2005, as bat and other internet giants Gongchenglvede in the market, more and more business models and capital-backed commercial websites began to rise. "Coupled with the government's increasingly strengthened Internet regulation, the barriers to the industry continue to improve, the days of webmasters become more difficult." Shuming said.

In his view, the community website is bound to do market segments, clear target audience, "What is positioning, positioning is to let your target people do this thing first think of you." ”

For this point of view, Goosen also very agree, if from the PC end to move the end, "must consider clearly what you want to do, specifically in which vertical industry to do, do not do all-inclusive things, must be small and beautiful things." ”

"Small but Beautiful" refers not only to the community site positioning, but also applies to the user experience considerations.

In this respect, Chen Liang to Tencent Technology, the mobile end of the experience must be "light", avoid copying the original experience and mode, at the same time the mobile end of the user to the vertical subdivision of the field of demand more and more, the need to provide personalized content and services.

"Certainly not the lighter the better," Goosen added, "The need to find a balance in the content, otherwise the function will be too simple to output content, so users will not be sticky." ”

For the webmaster, mobile Internet is more like a wave of sand, some people in the opportunities and challenges coexist to find the right transformation of the way, but also some people gradually disappeared. No matter what, in such an era of change, the webmaster have to go a long way.