Website SEO optimization Necessary rules

From the current situation to see the need for SEO industry is a bright future, but this piece of "light" in Yang seems to belong to the real site, can bring real traffic for the company, can truly create value for the Seoer practitioners, to do this is not easy, Yang often say a word, SEO Project optimization is a complex and lengthy system engineering, to do a good job in the optimization of a project is to invest a lot of energy and time, like nurturing their own children as attentively to care. Good other words are not here to say more, we still go to the business, in Yang engaged in SEO for several years summed up a website optimization just do the following seven points traffic will soar.

The reasonable design layout of the website page

We should all understand that to do a good job search engine optimization will be optimized to the effect of a multiplier, so the site to do Web design when you have to do according to search Engine Optimization Guide to do the Web page design, for the optimization of the site to use Div to design the Web page, This can effectively streamline the code to improve the spider's crawling efficiency and effectiveness, but also improve the site's access speed to improve the user experience. The use of Div layout Site page structure is clear, it can easily be searched by search engines, but also reduce the size of the page, so that the volume of the page becomes smaller.

Web page design When you also have to pay attention to spider traps, to avoid using JavaScript to make Drop-down menus, iframe, frame frame structure, such as the spider can not crawl to identify things inside. Page to minimize the JS code, JS code too much will affect the speed of its loading, while trying to avoid the use of flash players and pictures of these spiders can not recognize its contents, if you really want to add too many pictures can use the Alt attribute, this property will tell the search engine what the figure is. In the design of the site to be reasonable in the page title to add H1 tag, which will be more conducive to search engine optimization to improve the ranking of keywords.

Two. The overall structure of the site is reasonable

The website URL design of small and medium-sized enterprises to use the tree-shaped flat static structure form, to avoid the use of dynamic form to build stations, Baidu official description of whether the dynamic or static form of the URL search engine spiders crawl, in fact, according to the experience of a lot of webmaster summary, the static form of more than dynamic User experience is also better than dynamic form, more conducive to enhance the weight of the site. Another is the site navigation design to stand in the user's point of view to layout, so that the entire navigation clear, clear, users can quickly navigate to find the relevant information needed. The entire site within the framework of the link to a reasonable layout, so that its entire site internal links to form a spider web-like structure, which is more conducive to spiders have not crawled to crawl the page crawling crawl, as the anchor text link to the relevant pages to improve the keyword ranking has a certain role.

Three. Website Related keywords Research and analysis

Analysis of a website keyword is critical, keyword research and analysis is to improve the site traffic of the premise, in a description of "How to do a good job of keyword analysis," the article mentioned that the keyword analysis of the essence of the key words of the competitive Strength analysis and keyword value analysis.

Four. The website keyword layout is reasonable

A site in the above several points after the next is the site keyword layout, talk about the Site keyword layout can be said to be a cliché topic, but there are some novice webmaster in this link processing is not how ideal, the old like in three big tag elements inside the stack of keywords, Sometimes it feels like they really want the whole site to optimize the keywords are layout in the home page of the three major tag elements, Yang today again remind novice webmaster don't make this low-level error, general for the first page title keyword Layout Three can be as follows: keyword 1| keyword 2| keyword 3|-company name, Literary good better use a fluent words to summarize the obligations of the site, which incorporates the keywords to be optimized, this will not only cause search engine suspected keyword stack optimization excessive risk. As for the other navigation column of the keyword layout and not the same as the layout of the first page, but to each of the different pages of the content layout-related keywords, write the relevant description of the page. At this point many of the site layout is the same as the home page, this is very bad. Not conducive to the ranking of keywords. The general writing is: The keyword on the Channel page-company name.

Five. Website related original soft writing

The content of the site is composed of a site of blood, is the soul of the site. For the original content of the writing is also a cliché topic, maybe we all listen a little annoyed, but even so, when the true relevance of the original can be said to be a handful, there are a large number of collection of documents or a lot, do the most to do pseudo original. And some novice webmaster is to update and update, do not consider the quality of the article, such as Web sites like to do this is difficult. In the original soft writing, Yang suggested to optimize some of the long tail keyword as the title of the article, and then around the title to write the text, so that the original article written will bring a lot of traffic.

Six. Construction of related quality chain

For the construction of high-quality outside the chain believe that we all understand that the construction of the chain is not a lot of precision, but what kind of outside the chain is considered high-quality? Baidu search engine for high-quality outside the chain of judgment refers to the other side of the site's own initiative, willing to put a link to the other side of the site. This is high quality outside the chain, then how to let people actively link to your site. Yang suggest that you can write high-quality soft text to the relevant authoritative portal site for submission, as long as the article is audited by the approval, will be other sites to actively reprint, so that they give the site to bring a lot of high-quality outside the chain. Yang for the construction of the site outside the chain is the use of such methods, writing related articles to the well-known Webmaster website for submission, the audit will naturally give the optimized site to bring a large number of high-quality outside the chain, to improve the weight of the site and keyword ranking has a significant effect.

Seven. Web Server Optimization Selection

Server selection for a site optimization also plays a decisive role, the purchase of a better VPS server is certainly better than the shared space, not only open faster, but also very stable, more conducive to user good experience, but also conducive to the search engine experience. You may also have some experience, when you open a Web site in a few seconds can not open, you will definitely turn off this page. And some may be really do not know what kind of space is good, they casually bought, and some is entirely for the cheap. In this yang suggest everybody not to save that little penny, but lose big money. When you select a server, you can ping www.xxxx.com at different times to see its packet loss phenomenon, such as the presence of a service timeout indicates that the space in this time period is unstable.

Many traditional business owners in the past do not know the concept of SEO or not very understanding of this concept, they have chosen to buy keywords directly in each major search engine, through the purchase of keywords directly from the search engine to obtain traffic, after a period of payment promotion time, found that such a high cost, burning money quickly, In the absence of professionals to manage the optimization of the account of the enterprise and the effect is not good, but for the enterprise with professional optimization management account, it is true through the search engine to obtain a large number of effective traffic to improve the company's sales, but still pay a relatively large cost.

Through the in-depth understanding of pay promotion, but also the knowledge of SEO optimization more understanding, now many traditional enterprises want to optimize technology through SEO to obtain a large number of free flow, and then a large number of recruitment SEO talent, which will be given to engage in SEO industry friends development Opportunities, At the same time also give the vast number of Seoer practitioners see a better development prospects.