Website: stick to the user or let the user leave?

If you're using FriendFeed and http://www.aliyun.com/zixun/aggregation/1560.html ">facebook, and you're looking at Bret Tylor, you might find something interesting."

Bret-tylor, one of FriendFeed's founders, created the FriendFeed in October 2007 as an excellent "personal information aggregation" (social-aggregation) website, Its main feature is that users in other sites to import updates to FriendFeed, users only need to visit FriendFeed a site can easily view and manage their own and friends on other sites update. FriendFeed is equivalent to providing a "lazy" approach, one site for all, which eliminates the "hassle" of switching between different Web sites.

As a "personal information aggregation" website, it is the ultimate goal to collect all the updates of users on the Internet as much as possible and to make themselves the homepage of users ' access to the Internet. In other words, FriendFeed wants users to stay on their site as long as possible (to have arranges stay on our homepage as long as possible), in fact, friendfeed through excellent operations in the "retention of users" That's really good.

Later, FriendFeed was acquired by Facebook, and Bret Tylor was incorporated into Facebook and became "Platform product director" (Director of Platform products). The first product to come out of office is the landmark Facebook Open Graph,open Graph, which has positioned Facebook as a provider of "relationships between people and people," and accelerated the Internet's "human-centric" internet "Evolution.

Using the like, Recommand features of open graph, you may find that open graph does not want you to "stick" to Facebook, it pastes the code on other sites, and wants you to visit these sites as usual, even from open For graph design, the more you leave Facebook to visit other sites, the more Like,recommand and other "cyber-behavioral data" you offer, and the more beneficial to Facebook –open graph wants users to leave their site (Facebook) as much as possible. Sounds a bit familiar, yes, Google has a slogan is the same, "let users leave their site as soon as possible" (We are the only arranges into the world who can dour We goal are to have arranges leave Our homepage as quickly as possible).

Interesting thing is here: The same is Bret Tylor, but did two goals "conflicting" products: a "let users stay on their own site as long as possible" vs a "let users leave their site as soon as possible." Of course, this conclusion may be a bit grudging, because open graph is obviously not all Bret Tylor a person's idea, but Bret and FriendFeed another founder Paul Buchheit on several occasions said, The reason for choosing to get Facebook to buy FriendFeed is because "the two sites have the same goal." FriendFeed team to join, so that Facebook absorbs friendfeed many excellent features, such as real-time feed updates, like buttons and so on, while also retaining some of their "absolute advantage", such as the number of users, the user's real personal information and relationship information, Influence and visibility and so on.

What exactly is the "same goal"? Stick to users eat and drink and Lazarus are all on their own website? Collect and save the user's social relationships network data, and then what do users do? Collect and save all the information that users have on the web, whether it's messy or meaningful? The answer is only the founder of the website knows.

However, from the FriendFeed was acquired and the "Personal Information aggregation" category of the decline of the site can be analyzed, "Stick users let users a moment," is not a good goal, "collect and save users on the Internet all information" for the start-up of internet companies is not a good strategy, Only companies as rich as Google can guarantee the quality of this service.

Learning about Google and Facebook Open graph, the site wants to position itself as the right-hand man and tool of the user's life, not life itself, Google is a search, Facebook open graph is a relationship map between people, so that users can use the end as soon as possible to leave, What to do, it is also in line with the fundamental interests of users.

PS. Remember that the wheat field has also written a similar article, looked for the original is 06 wrote the "Let users leave their website as soon as possible"

Source: http://yogar.blogbus.com/logs/63759961.html