Weibo evolution: Content to Humanism

Beijing Marathon, Haze, I did not go, on Weibo to see everyone's spit, although tens of thousands of of people consciously for Beijing to purify the air, the air quality seems to change little, and the micro-blogging platform in recent days has not been a small change--v6 version arrived. This is a PC-side microblogging version number, large version number, the change is more natural.

After the launch of Weibo, the PC side, in addition to the media platform, not too big revision upgrades, users have been waiting for the micro-blog changes, V6, the change is very large, in the visual interaction, Product concept, page response efficiency and many other dimensions are not small improvements, the personal homepage is subversive change.

Every time the Internet product trend changes behind the product concept and cultural changes, in the flat, consistent, the original quality of the design trend, the micro-Bo evolution contains more worthy of in-depth thinking of the reform?

The success of Weibo, in addition to the right node, it is largely due to SINA media resources and operational impetus, SINA with its own core advantages to push micro-blog in the last 10 years can really and Tencent PK social media, even if the Tencent micro-blog followed by failure, micro-blog Special topic spread Advantage has become unique.

Weibo is officially defined as China's largest social media platform, content to seem to become a matter of course, the new media and media based on the microblogging platform of the spread of the blowout phenomenon, text, images, video and other diverse, personalized content to micro-blog on the emergence of a lot of grassroots entrepreneurial success cases.

Based on the principle of content supremacy, micro-blog topic has been upgraded evolution, the product has a longitudinal extension, based on the topic has also promoted the major brands and TV programs microblogging marketing and promotion, this is the content of the microblogging period of the most popular scenes. The first season of China's good voice was a massive spread design on Weibo, the realization of the netizen back to the screen of the miracle, the old media through micro-blogging into the cross-media, while the hit of the Chinese Dream Voice and the upcoming millions of fans, so that the content of television and the content of micro-blog combined.

If the content operation caused the success of Weibo, and then micro-blog in the commercialization and large data efforts, so that a lot of changes in micro-BO products, corporate micro-blog Changes the largest, micro-blogging products, especially the PC-side for the media, enterprises, government and other enterprises to develop products to become the biggest feature of this phase, is also the only one can let so many official home social platform (except the network, you know).

Driven by the commercialization of microblogs, games, value-added membership services have grown rapidly, in the last year, micro-blog payment also rapid growth, games, VIP, payment, electricity and other commercial products to the micro-Bo product shape has changed, in the micro-Bo V6 version, the mobile side and PC-side of the micro-blog information flow will be card-oriented , commercial products can have the same excellent user experience as microblogging content products.

The commercialization-driven microblogging scene is richer, has been completely beyond the scope of the past, the integrated scene is more and more close to the real life, Micro Bo also shows a social network platform of temperament, microblogging is no longer just content and topics, but also people's lives, learning, work, recruitment, online shopping. These scenarios have also changed the interaction and product perceptions of Weibo users, and many users have become accustomed to a one-stop life solution on Weibo that does not jump out of the page.

Weibo is a constantly evolving platform early people said that he was China's Twitter, but now Twitter began to copy Weibo, and not long ago Twitter, like Weibo, added a payment function on the page, said he is China's Facebook, but Weibo is not so heavy, Weibo is Weibo , perhaps Weibo no longer needs to introduce itself in the form of China's XX.

Weibo V6 version of the personal homepage In addition to simple design, the biggest characteristic is the life class vertical content on the left, the information flow on the right, presents the micro Bo to deepen into people's life strong intention, the movie, the comment, the album, the article, the music and so on have already spawned the very big vertical influence. These changes make the platform temperament of micro Bo more toward humanism and humanistic concern dimension, to build V6, instead of content as the core, users of micro-blog Personal home page attention to the degree and emotional identity is also gradually heating up.

In the idea of consuming content in the past, people are passive, and sometimes the information will drown out their own, and micro Bo V6 bring the return of the wind let users more easily immersed in their microblog life, you can choose their own love, in their own world can also be wonderful. The world in the Twitter stream and the small worlds in the personal home page are in harmony with each other, young users will be more like, whether it is like tfboys, or exo-m, micro-blog can find the associated people, music, topics, interaction, the wonderful Small World is the best product-oriented people.

I don't remember which word the microblog product manager used to express, and I personally prefer the word "consistent experience", a word that is particularly focused on the Internet world in the context of the Apple Mac iphone ipad's experience model and design style. Changes based on this dimension are bringing unprecedented hopes and challenges to the company's chief product officer.

Micro Bo V6 in the information flow also enabled the experience of good card design, while the overall page is more streamlined, such design and mobile microblogging client design concept is also towards unification, so that the unified experience mode to the micro-blog changes will be gradually reflected.

In the unified experience mode, the content publisher's design method, advertisers ' advertising design, media content design, the spread of the original ads across the terminal and so on will be a major change, relatively, so that their work more worry some, a design, full channel available, so, the unified experience for the commercialization of micro-blog equally significant.

The implementation of the V6 consensus experience may lead to follow the trend, there should be a large number of Web site research and the adoption of consistent product design patterns, mobile experience style particularly like Apple style, Android's original design style are beginning to influence mobile application to affect the PC WEB, The overall design trend of the Internet may have moved towards a mobile-driven pc in the era of uniform experience.