Weibo main quote function saves PR media 40% of energy

Article │ Advertising Main magazine

Siegmund

Micro Bo Fire, Sina is very happy, micro-blog marketing also fire, PR people very happy? That's not necessarily.

All sources: Weibo main quote

As we all know, to undertake micro-Bo marketing http://www.aliyun.com/zixun/aggregation/17529.html "> PR company, behind must have one or two people all day, the official call" Media Commissioner ", folk called" Cousin " or "Cousin." Their daily and Excel, computer interface will always have a number of QQ flashing constantly--contact micro-Bo main dispatch, reminders, implementation confirmation, customer stop, customer change orders ... In addition, the media Commissioner has a very recognizable feature: their computer on the CTRL key and the letter C, v Key must be worse than other keys wear.

Micro-Bo marketing a lot of ways, but almost all the micro-blog marketing methods, need to use the "account Forwarding", the industry called "Kol Resources", kol that key opinion leader, commonly known as "large". It's like putting on a TV ad, there are many forms of advertising, but you have to find the right TV station to broadcast. Advertisers to judge the quality of television channels are no more than ratings, prices, regions, coverage of people, and so on, the same, advertisers also need the appropriate parameters to determine whether the selected Kol resources quality. A very important task for the media Commissioner is to collect these data for advertisers: classification, rate of live powder, region, price, certification, sex, average forwarding comment value ... Providing a detailed list of quotations to advertisers is an important basis for the success of a microblog marketing campaign.

How long does it take to make a quotation?

"Once the customer has the demand, the feeling copy pastes the work to occupy my work 40% of energy, already numb." "A well-known domestic public relations company Media Commissioner Reizi in the interview with the author said." Reizi that the quality of quotations has a significant impact on the customer's decision to invest.

Social Media Marketing is a new subject, whether advertisers or media people, is the first time in the face of such a large number of media channels. Before whether to do magazines, newspapers, television or traditional sites, each type of media channels are not many, dozens of is the normal, and a large number of such as newspapers, thousands of even the head. But Weibo has subverted the media concept of the past, as the number of Weibo Kol needs to be measured by "million". A simple copy of less than 140 words are likely to use nearly hundreds of Kol spread, not to mention an activity needs to spread more often than one micro-blog. Advertising mainly understand the channel details of their own ads, which is understandable, but a large activity spread down, dozens of Excel table workload, enough to make each media person daunting.

I know through the Lei son, currently only in Shanghai, can undertake micro-BO marketing business and provide professional quotations for the new media marketing companies as many as 300, and each company's quotation has its own style, the data dimension in addition to the basis of the main price, Bo main fans, there are various types such as "The last ad main launch of the number of forwarding", " The competition last month put a few "personalized data." For multinational companies, various service agents also provide English quotations, translation details to the Twitter-specific idioms, the most detailed data up to twenty or thirty.

One-click Export Quote feature turned out

Weibo marketing is still an emerging industry, but we can still see a lot of forward-looking companies in the previous basic reliance on human micro-blog marketing has become a process, large-scale, platform. About microblogging marketing platform's general situation here is no longer one by one repeat, only for the microblogging main quote export function, the author interviewed the first on-line this function microblogging marketing platform microblogging, the current micro-blogging platform can be exported at one time with 24 details of the micro-blog main quote, The Weibo master limit for each quote is 200 accounts.

"Our quotes now contain data items that can be crawled directly from the Weibo main account page such as fans, tags and other data, and we use the system to run out of real-time data, such as micro-blog main content classification, micro-blog main fan geographical situation, the original micro-Bo proportion, average forwarding number, average number of comments, The age distribution of vermicelli, the proportion of fan certification, the sex ratio of fans, the proportion of active fans and so on, provided to advertisers in addition to the simple quotation of multiple data reference, do not rule out later will add more details of the project, or for special customers to customize more advanced data. Qin Yu, director of micro-blogging platform technology, said. According to Qin Yu, most of the channel company customers in the use of the quote function, have expressed the surprise, "on-demand screening, one-click Export" was a lot of media commissioner in the production of micro-blog The main price of the dream, now dream come true, As many as 80,000 social media accounts in the micro-blogging platform can export quotations with detailed data through this feature, it is true that many channel companies have saved the human and time costs of unilaterally investing in micro-media quotes.

Believe that the micro-BO easy platform led, there will be more and more of the corresponding agencies to launch a key export quote function, thoroughly changed the current micro-blog marketing Most companies also use the manpower to carry out the traditional pattern of the production of micro-blog quotes. And regardless of the industry trend, only from the relevant practitioners such as Lei son, at least to eliminate a consumption of his "40% work energy" of simple repetitive work.

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