Weibo: The reform of information "household"

In the wake of the July Guo Meimei Red Cross incident and the train accident, the importance of Weibo has been universally acknowledged, and the questioning of this new media has followed.　　On the one hand, to open the traditional media, there is no micro-blog, agencies and government spokesmen on the micro-blog is quite active, on the other hand, the mainstream media on micro-blogging rumors and the likely impact on social stability, the Government has also been the changes brought about by micro-blog is what the system means Weibo, Sina and other domestic news portals followed the "Rice No", the 140-word microblogging service Twitter (twitter,2006 July on the line) of the second generation of imitation (or micro-innovation), in the form of Twitter and FriendFeed (November 2007 on-line, The integration of August 2009 into Facebook, plus some of the early BBS styles. Weibo was first launched by Sina in August 2009, and other portals were forced to follow suit.　　Twitter and Facebook itself are not accessible at home, which quickly makes Weibo grow rapidly in China. With a 140-word microblogging, Weibo soon inherited the revolutionary role of Twitter in society, but also because of its differences with Twitter, which contributed to some of the social effects of southern orange.　　Without understanding this difference, it is impossible to make an accurate judgment on the long-term effects of Weibo on Chinese society.　　First of all, the inherited part, first, Twitter, like Twitter, shortens the spread of information, saves transmission time, "leveling" The information structure, spreading from the previous pyramid to the next, to a more flattened communication structure, weakening the top position of the former information controller pyramid. The previous train accident, the information spread to the General national Reader, about 2 days cycle, generally speaking, the reader will eventually read a controlled version of the accident. But the train accident, even before the incident, temporary parking in the compartment of passengers, has been through micro-blog to send the photos, so the full range of car accident information 24 hours is constantly virus-like transmission. In the face of such direct and rapid transmission, the first phase of "God horse information control are clouds."　　The Ministry of Railways has been criticized everywhere in this incident, that is, completely do not understand the "Ministry of a few minutes, the world has thousands of times," the spread of micro-blogging. Second, Twitter, like Twitter, is the "right to speak" to former speakers, giving voice to people who have no chance of sounding in traditional media. such as petitioning farmers, family members of the accident, two parties to the lawsuit and lawyers. With Weibo, whether you are in the Internet café or through the mobile phone, can be issued by the mainstream media to hear their own voice, so that the creation of countless civilian heroes and weak speakers, and even formed a "micro-bo Petition" situation for the central government to understand the national public opinion and local politics. In this sense, the existence of Weibo itself is the destruction of the "Planning Information Age", leading everyone into the "noise of the public" era.　　Weibo is the "household" reform in the information age. Second, Weibo also has features that Twitter does not have in the west. Microblog speechThe word-weighting effect is also reflected in those celebrities who were previously confined to certain areas, giving them the opportunity to speak professionally and expand their social influence. Chen Yao Weibo has tens of millions of fans, she forwarded to the social justice of the micro-blog has been read and forwarded by readers. The socialization and even politicization of the entertainment star's influence is a rebound from the traditional media's social speech barrier. Not only are the readers eager to discuss social issues and public debate, Weibo also gives celebrities the desire and ability to enter the "public sphere" spoken by Bemas.　　Our society has a strong impulse to suppress political expression, and it has found some export releases in the discourse that this microblog brings. But it's important to focus on what's really different from Twitter: Because China's national conditions, China's micro-blogging services have a high degree of management, its influence is essentially the traditional media society "media, celebrity influence", rather than western social media common "link influence", because the user's "Citizen link" is deliberately limited, ordinary people, Non-celebrities use micro-blog to organize social activities, its effectiveness is not as familiar with watercress and QQ.　　In other words, as the microblogging media effect continues to expand, the link effect continues to be limited, the media management methods, will be quickly transplanted to the microblog, into the current Chinese characteristics of the media social framework for the government and the mainstream society. As a media platform to understand national public opinion, Weibo will continue to prosper in China, but unlike western social media such as Twitter and Facebook, it is not too much to expect Weibo to play a role in building civil society. Share to: