Weibo VS SNS: Who is competent for the propaganda minister of the Enterprise

Who can deny the power of Weibo? No one can deny that when you find that everyone can report the people and events that happen around you, you will find that the world is becoming more and more transparent. Microblogging is like a master bases propaganda minister, in the shortest possible time, the world every corner of the spread of things.

But at this time, there are network marketing experts jumped out, they believe that the biggest problem of Weibo is the lack of marketing methods. That is, if there is no nutritional supply, it will lose direction sooner or later.

Also coincidentally, in the marketing experts questioned, China's first micro-Bo novel, "The Love of the Scarf" published to the experts a hard blow. The original microblog can earn silver.

For a time, the topic of microblogging marketing has become the focus of controversy in the industry.

In fact, since the birth of Weibo, we found that it itself is a form of blog narrowing. Its most fundamental characteristic is suitable for the new period people to disseminate the information fast, convenient, the high efficiency and so on request. Its basic role is only the expression of information, although many companies are using microblogging platform for marketing attempts, but the effect is very poor. After all, with the utilitarian nature of the information, it can achieve rapid transmission. So from this perspective, Weibo can only be a propaganda minister, it can not become the finance minister, also can not be a number of.

The future development of network socialization marketing must also be in SNS, because SNS has more powerful socialization function, set communication, practice, business, leisure in one, more accord with people's demand in new period. After a round of the survival of the fittest, happy net and Renren by virtue of their respective white-collar workers and students attracted to become the industry representative, business model gradually clear, and happy Network has become a popular netizen to SNS abbreviation. SNS does not stop: for this May's happy City trend, we do not need to be too surprised, this is a social basis for the game of the interaction is a historical necessity. Fei Dou is also in the SNS relationship on the basis of the extension ...

Throughout the development of microblogging and SNS, we will find SNS more can be information hot and friends interaction, in the training of the user's real life in the way of thinking, the ability to co-ordinate more attractive, but also let us see SNS in the network social marketing potential. Compared to Weibo, SNS based on an application of business behavior seems to be more popular with businesses.

Undoubtedly, the enterprise uses the social media to carry on the marketing substance is uses "the relation" marketing. and the establishment of the relationship takes time and two-way. In the process of establishing relationship marketing, enterprises should pay more attention to the communication with consumers, in addition to the model of relationship replication can be established, the relationship between enterprises and consumers can also be established. Through these two points, almost can produce a follow-up extension of the effect. Happy City snapped up the trend seems to be more standardized.

At the same time, enterprises in the process of starting the network marketing program, often the operating experience is: Offline tips and attractions, online interaction and communication methods combined. SNS's innate communicative function can play this advantage more.

Of course, in the current social media marketing concept, a lot of network marketing problems need to be resolved:

Can you always do every program will have a bright spot? What Network group do I want to spread? What do they usually play? What kind of internet pop culture does it usually produce? is the communication program not for these groups to "give power"?

How to control the public opinion? How to detect the effect? Can you enhance the user's stickiness? How good is the user experience? These will have important influence on the enterprise to choose SNS Platform.

To achieve the above points, SNS is the future of network socialization platform should be pursued.