We're designing products, not psychoanalysis.

Source: Internet
Author: User
Keywords The user is very is in psychoanalysis find


When I returned to Taiwan a few years ago to contact UE, the excellent design/user Center design concept for the industry, it seems to be an idealized idea that, in addition to foreign businesses, almost no one will feel that this matter is to be http://www.aliyun.com/zixun/ Aggregation/9807.html "> Workflow.

Over the years, with some finger-pointing companies moving from foundry to brand, the advantages are becoming more and more the design trend-the advantages of the Department of the compulsory, the speed of the UI gathering, the "user experience," which has continued to appear in school, in seconds, and in the five of different kinds of propaganda, unlike a few years ago, now , the industry is beginning to understand the "user experience Design" or "design from the user's perspective" may be a matter of great importance, although most people still do not know how to actually do it.

Well, on the face of it, it's a very blunt design-related information, it seems very difficult to enter, in this area, we often see a lot of methods, graphs, tools and see the data, and, worse still, most of the above information will be English ... So many people think that superior design is a very scientific area.

But I think there's a big difference between superior design and academic research, because the ultimate goal of excellent design activity is usually the most is not to prove a hypothesis, not to find a universal principle, not to understand the user's brain, or to write 100 of pages of reports, The good sex design is really simple-find the product design direction that allows the user to be more and more excited, of course, it's also best to explore strategies that will enable product designers to achieve goals faster.

It is not to be admitted that in the superior design, the emphasis is on the result rather than the process.

This is not to say that the process is not important, but the point is that if the designer puts the focus on the methodology or data in the superior design, then it is easy to get a little bit of the most important goal:

has transformed itself into a target user, the real needs of the "enlightened" user


understand what products are being done and explore the real root of the problem, even if it's not physiognomy


Perfect design never exists, we can only understand the above two points, the right to reality, to find the "current" the best design scheme.


For a friend who has just started to access the design what I'm trying to say is that to find the top three points, it doesn't have to take years to read a theory, what you need is a passion for product design, curiosity about people, and actually a design experience.

Experience can help us out of a number of standard processes that dissolve the superior design into the bloodstream for use in different design contexts, in the end, you'll find that there's no time to be able to have an excellent design, to understand the user is not necessarily better than understanding the boss is more favorable for design, There are times when the decision to take the main point allows us to find the next round of change in a faster cycle ...

Various methods, theories and tools are only phishing, but with phishing, it is not necessarily possible to phishing to the fish, but rather to understand the methods and experiences of catching fish.


It's good to have an opportunity to work from a messenger, but that might not be so much, the situation that many people encounter is working on a variety of different design tasks, rather than the specialized UE design, so the reality often doesn't allow us to do it in an ideal way, a tool, or a process. There are times when I hear people frustrated by this situation, but, in other ways, is this not the best way to learn the actual experience?

Sometimes part of the design work seems like a mess, but as long as the process begins by trying to think from the user's perspective, even if there is no evidence for the user's hypothesis, even if there is no margin to improve the design process, it will allow us to gradually build a suitable "excellent design" program in our own environment.

Source: www.usabilitymax.com/?p=769

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