Western institutions are opening Weibo to win fans in China

Sina Science and technology news Beijing time of November 16, according to Reuters, the International Monetary Fund (Micro-blog), Louis Vuitton (micro-blog) and Unilever (micro-BO) and other Western institutions have opened Weibo in Sina.　　Sina Weibo has quickly become an important platform for organizations and individuals to promote, lobby and attract netizens. Sina Weibo, home to more than 250 million users, is becoming an important force affecting Chinese society, the report said. "Sina Weibo has become a national tea room in China where people share information and gossip," said Sam Fleming, founder of CIC, the Shanghai social media consultancy. If you want to know what's going on in China, go ahead and open a Weibo account.　　"International Monetary Fund President Christine Lagarde (Christine Lagarde) also opened Sina Weibo account last week. "To my Chinese friends, here's a translation of my speech at the APEC summit," Ms Lagarde wrote in her Monday microblog.　　"She had more than 120,000 fans and the current number of fans was over 130,000. For Western companies, social media marketing strategies have become increasingly important.　　Including Ford Motor and Nestle, many companies have increased network advertising spending, open the use of Internet users like the new era of data.　　Now, the trend is spreading to China.　　Brand experts say that it is not just micro-blogging clout that makes it possible for multinational companies to reach out directly to the Chinese public, one reason for the popularity of Sina Weibo. "Weibo is the easiest way to communicate with Chinese audiences," said Han Chongzhi, head of marketing and consulting at Shanghai Social Media Data Corp.　　He believes that, if done properly, multinationals can quickly lock in target markets, from existing data collection information, preferences, can quickly establish links, and costs far less than through traditional media.　　For large companies such as Louis Vuitton, Unilever and Coca-Cola, the rapid expansion of China's middle class is a fast-growing market, and the gathering of information via microblogs is crucial to the identification of brand promotion messages. Zaheer Nooruddin, a strategic consultant for digital media in Greater China, said that many international brands expanding in China regard microblogs as an important opportunity to have direct conversations with customers and to build impact. (All)