What a great E-commerce company

Micro-signal: Zhang Jianseng

In the business world, almost every industry has a cult of enterprises and entrepreneurs, in the shadow of the Halo, Truth and fiction are not clear. Following the internet, the electric business has become one of the most highest internal heat in the domestic nearly 5 years, a large number of enterprises rapidly rise, but also a group of companies disappeared, and all industries, the electricity quotient also appeared a group of so-called model enterprises and entrepreneurs, and the true meaning of the great how to define it?

As a matter of fact, there are great differences in the definition of greatness in different social contexts, and we don't discuss what greatness is, just to discuss how E-commerce enterprises should develop in a better direction.

Future Business Value

When it comes to E-commerce, Ali, Jingdong is bound to be mentioned, these two enterprises occupy half of China's electricity market, Ali gave birth to China's Consumer-to-consumer market leader Taobao, Taobao derived from the consumer model of the cat and buy together cost-effective, but also spawned a third party to pay the leader Alipay, Now Alipay has become the leader of internet finance. While the development of Jingdong in the east after Ali, but after more than 11 years of efforts has become the domestic market leader of the self-employed, Ali, Beijing and east have created their own unique model, Ali's entire industrial chain layout, Jingdong's proprietary supply chain system, have become their core competitiveness; Poly-Mei Excellent products to create a special sale mode, when the book, Suning easy to buy 3C, every customer's own brand, Cofco I buy nets, a store of food, and so on, every business has a seemingly different things with others, that future advantages will continue to exist?

As a business, in the first place is always survival, which is particularly important for the electric business, because the mainstream of the electric business almost no profit, in front of the loss of enterprises need to have a strong hematopoietic capacity, whether the blood from the internal or external, the electrical business has successfully passed this round of tests, even if many people fell off the "cliff." Then, the challenge that the electric business enterprise faces will be how to create the future commercial value, the simple meaning is the enterprise can realize the profit, the complication is to have the ability of future sustainable development, become "Hundred Years Enterprise". From this point of view, the current electric business enterprises do not have the real sense of the ability to develop enough, many of the business models built by the appliance business are based on the scale, but the condition of the survival of the scale is also whether the business model can be prolonged or not easily imitated; the construction of the self-supply chain system in Beijing-east is huge, But in the future logistics system more mature conditions, and can not become a clear advantage, and may even become a huge cost burden. Only the special sale mode is a good example when the tail product is imitated. Even if the whole industry chain has been the layout of Ali, is also constantly facing severe challenges, the confrontation between the micro-letter is its mobile end reluctantly forced choice.

Therefore, from the future commercial value, the electric business enterprise is far from satisfactory; some may say that the development of electricity business is short, it is normal to not form a clear business model, and as the economic environment changes the business model will change, but one thing to emphasize is whether the enterprise has a strong innovative gene , if the growth of the process can not create a unique business model, there will be no future, the emphasis on the future rather than focus on the present.

People, is the key

The establishment of a business model is not a person can be completed independently, as a part of society, the next unit level of enterprise is people, a business success or failure of the most critical factor is always people. Therefore, how to do the internal management is more important than the business model.

About people, from an enterprise point of view, nature wants employees to be able to fulfill their duties, abilities and positions, and to control costs as much as possible and reduce the risk of human operations; From the employee's point of view, they prefer a reasonable range of authority and a relatively fair environment; there is a certain conflict between the two. Therefore, the key to management is to balance the interests of enterprises and employees. In many enterprise cases, corporate culture is regarded as the "magic Weapon" of management, it seems that culture can override any problem and solve this contradiction completely. Like Jingdong, special emphasis on customer first, integrity, team, passion, innovative culture, Liu in the internal major meetings will be mentioned each time, but there are two important corporate culture misunderstanding: first, the so-called corporate culture is too far-fetched, such as honesty is the basic requirements of social morality, Almost all corporate cultures have this, does not form a unique attribute; Secondly, the purpose of corporate culture is to enhance loyalty to the enterprise, is actually a kind of emotional foundation, as the relationship between individuals and enterprises is the most basic of the relationship between the employment and interest, in not very good to meet the interests of employees, The role of corporate culture will be greatly reduced, for example, many enterprises in the new and old employees pay system often appear with different salary, and the difference in more than one case, so how to make employees loyal to the enterprise.

Therefore, the key to internal management is the basic interests of the relationship, followed by the transfer of culture, the two indispensable. For employees to create a fair environment of interest, coupled with a harmonious and passionate work environment, enterprises can truly obtain the recognition of employees, prior to the necessary first, the Chinese traditional culture is very suitable for enterprise management. Enterprises for the internal staff attitude, can most truly reflect the future of the enterprise space, if all can not be fair to their employees, and talk about fair treatment of users. Many investors in the selection of investment target enterprises, the first concern is the relationship between enterprises and employees.

It is relatively easy to become a company that survives the 10 and 20, and it is very difficult to become a great enterprise. As an enterprise, it is the foundation to have the ability to transform society and service employees. We do not stress that every enterprise has all the social responsibility and the ability to affect the whole national economy, we hope that the enterprise can start from the most basic, humanized management, in the internal plowing, on a solid basis for development.