What are the big data hot applications

During the two sessions of 2014, CCTV increased the use of large data analysis in the news reports, in the daily "news broadcast" in a special section of the "two decoding--large data", by the moderator to the audience in detail the day through large data analysis of the most popular topic. Big data also became a hot topic.

In the book "The Big Data Age", written by Victor Maire Schoenberg and Kenneth Couqueil, the big data is a way of using all the data without the short cut of random analysis (sampling). With the advent of the cloud era, large data has attracted more and more attention. "Big Data" is the following cloud computing, after the internet of things IT industry again subversive technology change, the consumer's network "footprint" is the net gene, the footprint of the network, click, browse, leave a message directly reflect the character, preference, willingness, etc., the Internet interactive large data is to study each user fragmentation behavior process. Large data will have a huge impact on economic development, corporate decision-making, organizational and business processes, and personal lifestyles.

Big Data provides opportunities for entrepreneurs

Ye Chunqing, an entrepreneur who is preparing to start an investment management firm, told reporters he was also looking for entrepreneurial opportunities for big data, "and I now need to use the information of large data to set standards in financial research and talent selection."

Liu (alias) in Beidaihe operating a family hotel, as a tourist city, Beidaihe Tourism has a clear light season, Liu use Baidu index can clearly see "Beidaihe" the word search quantity. Baidu Index is based on a large number of Internet users behavior data sharing platform. Liu based on data analysis, you can estimate how many people want to travel to Beidaihe, so you can grasp the premium ability in real time.

Among internet entrepreneurs, there is a group called Small and medium-sized webmaster. Small and medium-sized webmaster is equivalent to the real economy in the self-employed, they will analyze their own online users what kind of demand, build a variety of web sites. Now, in addition to building some small stations online, but also in mobile phone development app, through the app and Web pages to earn advertising money. They through the Baidu index such a large data platform to explore what the Internet users need, how these needs on the Internet can be better reflected.

As small and medium-sized stationmaster, they do not have a lot of money to do large-scale research, or ask a market research company to help them to do market research, they will excavate the market opportunity spot in the end where. An entrepreneur found that after the introduction of the gourmet TV program "China on the tip of the tongue", many people searched the recipes offered by China on the tip of the tongue, and he found it to be a very big market opportunity, so he built a Web site to provide the relevant recipes and achieve successful entrepreneurship.

Enterprises use large data to do marketing

"Pepsi Choose Wu Mo worry to do endorsement, but also through large data analysis results." "Baidu Business Analysis Department senior product manager Yang to China Youth Daily reporter to introduce." In fact, Wu Mo is controversial, but from large data, the controversy is limited to how each audience feels about her, not her own gossip. After viewing the data, PepsiCo found that the Wu Mo worry had a fairly high reputation and a distinctive personality with a strong Cenozoic imprint, which became another element of Pepsi's choice of Wu Mo worries.

The signing, facilitated by large data analysis, also gave both sides a win-winning outcome. Yang introduced, in the successful endorsement of Pepsi ads in 2013, Wu Mo worry among the "annual Chinese female singer aspiration" first, at the same time, "Wu Mo worry about Pepsi" related to the search volume quickly climbed, thus driving the concern of Pepsi brand growth.

In the automotive industry, some car manufacturers are starting to use big data to understand the public's preference for cars. Before 2013, the demand for compact cars was much higher than that of SUVs, but from 2013 netizens ' attention to SUVs grew very fast and the basic concerns were consistent with the compact model. Seeing this data, FAW launched a new model in 2013. Because the large data is real-time, the traditional car manufacturers no longer need to spend a long time and a lot of energy to obtain market information, in the index can basically get real-time data to make decisions.

Large data to improve the level of social management

As a car in Beijing, Shenbo will often be blocked on the road to and from work, talking about his attention to large data, he said, most hope to rely on large data analysis and scheduling to solve traffic congestion problem.

The use of large data in social management has also been tried by government departments. Yang introduced, "in 2013, we through large data analysis, found that the search volume of Huashan increased rapidly, so one months ahead of the forecast to the Huashan passenger traffic will explode, but at that time did not transfer the information effectively to Huashan Scenic Management Department, then the Huashan because of the large traffic accidents." ”

In addition to tourism, large data can also be a good reference for disease prevention and Control. 2013, the Chinese Academy of Sciences and Baidu cooperation, in-depth analysis of past Baidu 5 years of relevant historical data, advance access to China's AIDS epidemic situation and distribution, and authoritative department released data highly consistent.