What are the conclusions and judgments of the cross-border electric business bosses on 2014?

2014, Cross-border electricity dealers have been pushed to the forefront. This year not only has the excitement and the excitement, but also has the heavy and the anxiety. While opportunities and risks coexist, the development of the whole industry has come to a turning point. Ups and downs, the only constant truth is: as long as there are dour goodbye, there will be dour hello!

So, what are the conclusions and judgments of the 2014 of the cross-border electric business bosses? Can practitioners perceive new winds through these sparks?

The following are the top ten views of the cross-border electric power business:

I. ebay Lin: Cross-border electric dealers traditional spreads business is outdated

Lin, chief executive of ebay's Greater China region, points out that previous Cross-border electricity dealers were doing "spreads", but now this pattern has been followed by weakness. "Spreads" means that things in China are much cheaper than in other countries, and profits are all coming from them, but the size of the business is usually small. As the advantages of China's world's factories fade away, it will be difficult for sellers to do business in the same way as before, depending on the price advantage of the commodity itself.

Lin said that the mainstream market is now very competitive retail competition, overseas buyers are all-round shopping, both buy local things, but also buy foreign things, but he wants the retail standard is unchanged. So the people who do the Cross-border electric power to protect themselves, to the world factory such "spreads" sensitivity is getting lower, and the way to weaken this sensitivity is to make money.

In the case of gross profit, the better the control of marketing cost, operation cost, logistics cost and inventory cost, the more money can be made. On the other hand, the bigger the sellers, the more they can rely on the scale to drive down the overall cost, especially by increasing the efficiency of the operation to enlarge the profit space.

Second, orchid Pavilion set potential Guo to disease: Shuffle only three categories of cross-border consumer can survive

Guo, chairman and chief executive of Orchid Pavilion, said that China's Cross-border electric Shangzheng had come to a very important inflection point and would undergo an integrated process in the coming period, with a group of foreign trade executives dying. And in this shuffle process, can do the following three points of Cross-border consumer can survive: 1, the most concerned about the user, 2, active innovators, 3, can obtain more resources.

Third, DX Meng Hu: Emerging markets to cut early

DX Meng Hu points out that each country has its own industrial industry, the Chinese game rules to guide these countries will be counterproductive, in overseas markets to promote must be the same.

"Emerging countries are important markets for the growth of foreign trade. Without the impact of big national policy factors, emerging countries will continue to maintain robust product demand for a long time to come. Looking to the future, now the emerging countries, is the later developed and mature markets. Early to get familiar with the rules of the game, immature imperfect means high risk and high return coexist. ”

Four, Dunhuang net Wang: The next golden decade will shift from quantitative to qualitative change

Wang, founder of the Dunhuang Network, said the story of domestic dealers impacting traditional retailing would be repeated in the field of foreign trade. Canton Fair, Yiwu small commodity market, Yabao due to the impact of cross-border electricity, gradually decline. The next 10 years is a decade of cross-border electrical Business Gold development, after the accumulation of the past 9-10 years, the Cross-border electricity dealers began to change from quantitative to qualitative. By 2020, cross-border electricity trading in the overall import and export trade in the proportion will reach 30%, because, in the future, many mainstream traditional enterprises and excellent service providers into the Cross-border electricity business.

V. Focalprice Li Peiliang: Logistics is still the dead point of the cross-border electric quotient

Focalprice President Li Peiliang has said that for the entire cross-border electricity business industry, the most fatal problem is logistics. Its customer satisfaction survey found that the customer's biggest complaints are basically logistics: on the one hand, the delivery time is long, on the other hand is the aging instability. The future of Cross-border electricity suppliers needs to solve the problem of logistics, and overseas warehouses may be relatively effective measures.

Vi. International Lu Hai: The future of non-standard products for cross-border electricity dealers

Proud International CEO Lu Hai pointed out that cross-border electric business enterprises are often from standardized products to cut into, such as mobile phone shell, electronic products. Because traditional retailers can not meet the speed of the replacement of these products demand, only through the electronic business to timely delivery to customers, and standardized products more easily on the Internet to search.

"In foreign supermarkets, department stores, goods almost exclusively in China, but not a Chinese brand can be a resounding to sell their products." Lu Hai said the dream of cross-border electricity dealers should be to label Chinese-made products, and the future of the Cross-border electricity industry should be in the future of Chinese brands, not the future of standardised products.

Seven, there is a tree Xiaoshiqing: Independent shopping mall if not transformed only dead

According to the senior players of the cross-border electric dealers have a tree CEO Xiaoshiqing judge, Independent Business mall can not long, in the end will die. "There is no way out of this model, because it is not clear whether they are doing products or channels, it can be said that it is not to do products, nor do channels." It survives because of the richness of Chinese goods and the price of constant power. In the context of the global economic downturn in previous years, these constant forces have spawned a phased product of the independent Business-to-consumer Mall. ”

Belgian postal Wei: The general trend is destined to transition from price to service

Wei, general manager of Belgian postal services in China, said that in the past two years, a change in the Cross-border electricity business has been in a phase of product diversification and service upgrading, and a buyer-led era is on the horizon.

In its view, at present, the Cross-border electricity business is still in the period of survival, the pressure is too big, too concerned about the cost, but the overall already know to pay attention to service. "In the short term cross-boundary electricity dealers can survive at a low price, but the real trend is destined to be a transition from price to service." ”

Ix. Export Easy Li Zhou: Miss 2014 chance is not much

Export Easy Union founder Li Zhou mentioned that over the past few years, there has been a great change in cross-border power: Before 2012, there were few companies in traditional foreign trade and manufacturing, but from the beginning of 2013, many traditional enterprises entered the field, others were very successful, and the investors came in 2013 and 2014.

According to Li Zhou's judgment, 2013 is the first year of Cross-border electricity, the entire industry for the general public, and the next will witness whether the industry can continue to profit. So, if you miss the 2013, 2014 phase, the next opportunity is not much.

Ten, vertical to more professional and more profitable

The industry has always had a stark contrast to the two types of proprietary cross-border business, such as integrated category and vertical category, and in the case of senior Cross-border player Buchan Technology, customized products are suitable for a single category of vertical Business-to-consumer.

Buchan Technology general manager Yang Liming said, before many self-employed to do comprehensive category can make money, more rely on "Made in China" advantage, low price to win. But as competition intensifies, this advantage is greatly weakened, profits are getting lower, and brands are hard to make. By contrast, vertical consumers can be more professional and earn higher margins, and this is a way to meet the needs of European and American markets and consumer habits. For the choice of vertical category or general category of consumer, mainly to look at product positioning and customer base positioning.

"To make a single private brand, it is suitable for the vertical class of the consumer, to do the channel brand, it is suitable for general class." In contrast, the overall category of consumer brand value-added lower. ”