What can be taken to differentiate "electric dealers"?

Don't get me wrong, this question is not to "downgrade" the electric dealer to the traditional industry. Electricity dealers have changed the shopping habits of people in a time, which best illustrates how technology is people-oriented and how people make this era different from another.

This time, I want to discuss what can you tell the "electric dealers" besides changing the way you can't imagine? What's more, is the power and space of innovation in technology and business models?

The author of the last six months in the continuing to do the report of the electric business enterprises, the more the more puzzled: I wrote last month that the brand of clothing and cosmetics this week to sell the shop, what is the essence of even a slightly more core business model or technical differences? From a spectator's point of view, Electric dealers are selling a variety of different categories, the strength of the sales volume, the value of the data is not outside the customer unit price, conversion rate and duplication of purchasing power and so on. Even the "community electric Quotient", which is categorized as a return to website design, products, logistics and traffic, practices are similar to those of the General Electric dealers.

Of course, this hypochondria judgment is easy to refute: looking at mobile phones, search, anti-virus and video, which industry is not the case? Handset manufacturers do not also spell resolution, screen size and several core several cores spell for several years?

Fact。 Mobile Phone 2007 has the iphone, in the last two years there is a big hot app. The High-tech barriers to search have allowed Google (Weibo) and Baidu (Weibo) to occupy the first place in both China and the United States, which is the strength and value of technological innovation. Antivirus in 2008 quickly completed the field of personal anti-virus free of charge, subversion for up to more than 10 years of charging mode. Even the slowest-moving video industry, which has been rampant for seven or eight years, has begun to loosen up.

What did the electric trader have in more than 10 years?

The mobile electricity trader calculates one. The electric dealer should extend the traditional retailing information organization mode to the mobile end, just as it changed the PC end. Here, mobile payment technology is a good opportunity to show the technology innovation of the Electric Company but this one is more likely to be the carrier or the third party payment companies.

Voice shopping should be an important step in the intelligent shopping of electric quotient, but it is still in the test phase. Voice input on the handset side of the recognition accuracy is very high, but the popularity and popularity of the degree seems not ideal. Here may have the relevant company to promote the effect of not enough factors, there are user habits of the problem. Especially on the PC side, every day on the keyboard 10 line of people, can endure speech recognition software delay and recognition errors?

For the ashes of the network to buy a family, the electric dealer's shopping experience in recent years undoubtedly has a very good promotion, the model is also no lack of novelty companies appear. While the bubble of group buying has burst a bit fast, the unique value of this model cannot be obliterated, however the media now sings. Based on Taobao platform, Beautiful said and Mushroom Street from an upstream information organizer gradually involved in such a business. This is a new path for the development of electricity dealers. The same applies to rebate websites.

Taobao, Beijing and east of these big comprehensive electricity business, the emerging electric commodity licensing can only through the mode of micro-innovation to seek survival space. For example, the main airport to pick up the gift of the network, from the independent brand started from the van. But, because the electricity merchant involves the supply chain, the logistics is too heavy, these innovations in the electric business model can not bring too big development advantage.

From the point of view of the development of the electric business, the electricity quotient is not the technology-driven technology industry at present, the bright spot of the electric business should be the new on the business model continuously. People tend to have high expectations for the growth and economic returns of High-tech enterprises, but this may not apply to current domestic electricity companies. The trouble with electricity dealers may be that critics and the media are "essentially traditional retailing" while still trying to meet their high profits and fast-growing expectations of high-tech companies.