Absrtact: Whether it is Facebook, Twitter, Instagram, Vine, Weibo, micro-credit and other networks have grown a lot of social network reds, and now the Snapchat is also the birth of the so-called snaps to riches a wave of people. Snapchat's graffiti function for many people
Whether it is Facebook, Twitter, Instagram, Vine, Weibo, micro-credit and other networks have grown up a lot of social network reds, and today's Snapchat is so, the birth of the so-called "snaps to Riches" a wave of people. Snapchat's graffiti function is just painting the face of many people, and for the talent is meant to create graffiti art tools. This value has been captured by Disney, Taco Bell, GrubHub and other brands, a Snapchat graffiti has been worth thousands of of dollars.
Like Instagram star and Vine star, Snapchat star is already the focus of advertising company cooperation, "a lot of brand customers ask, ' What do you do on Snapchat platform?" ' We haven't done a simple Snapchat platform marketing campaign yet, but it may not be the same after one months. ”
Shaun McBride is a typical representative of one of these people, "if 20 of them Snapchat with me at the same time, the app will crash and the work will suddenly disappear." His protective measures are to draw on one side of the screen to retain, "in case of collapse, you can upload the painting." "-It shows McBride the importance of this matter.
There is a wave of brands that always revolve around young people, and it is clear that the group has left Facebook, and that the "13-25"-year-old young man on the Snapchat is their true love. Snapchat has always been "happy more" temperament is also obvious to advertisers, there is such a wave of talented people can be distinctive graffiti works into the original Cow B shiny ads, but also after the IM read that burning point to point spread, so efficient brand communication means where to find Ah, genius.
In addition to the "content that is advertising" on the natural advantages, Snapchat recently some of the commercialization of the action is also very witty, such as with live broadcast effect, timeliness within 1 days of our Story, as well as based on geographical filter geofilters, although the breakthrough "reading Is Burning", But have maintained the characteristics of the Snapchat simulation scene, for a brand, can be combined with the user experience is undoubtedly commendable.