What determines the warehousing layout? Why does the American electric dealer not build the logistics?

The United States sent 20 U.S. dollars consumption tax to determine the warehousing layout


　　


does not mean that the United States electric dealers do not have a day of service, Amazon arrival of services need to pay an additional 3.99 U.S. dollars, Amazon Prime members are free to enjoy two days service (79 U.S. dollars per year). While other electric operators are also basic consumption of more than 25-75 U.S. dollars free shipping, but the general standard distribution is 5-7 days to send, if it takes a day or two days to pay the freight 3.99-7.99 U.S. dollars, many sites in the United States will also provide the day up service, basically shipping costs are about 20 U.S. dollars.


　　


improve delivery timeliness in hardware depends on three points, warehouse distribution and quantity, road transportation conditions, courier company Quality. Road transport conditions in the United States are clearly dominant, while on the Courier Amazon's main partner UPS service level is also a global leader. The problem is in the warehouse distribution and quantity.


　　


the United States than China is a real populated, road transport network in all directions, the location of the warehouse is relatively easy, the investment is also relatively reasonable, the problem is different in each state, tax and after-tax difference between the highest can be nearly 10%, and in the corresponding state to establish warehouses, consumers buy goods to be paid consumption tax, This is why several large warehouses were previously concentrated in central and tax-free areas of the United States.


　　


this year, Amazon uncharacteristically began to support the tax collection of online purchases. Since the tax is irresistible, the direction of its positive change is also beginning to exert positions, improve the timeliness of delivery. It is not known whether it is a reference to competition in China, but its departure from the partner ups themselves to set up a separate distribution team is very unlikely. E-commerce, business model for the more than 10-year Amazon has been relatively mature, and the current and future drivers of its development depends on information technology.


　　

The core of
logistics is algorithm


　　


Ma Yun created a rookie said, "This choice is because the professional people to do professional things, will let the industry better development." ”。 Amazon is good at technology, and the modernization of the mega-warehouses that have been built over the years is breathtaking, and it relies on technological innovation. Rely on technology for more reasonable and efficient order sorting and sorting. For example, by weighing the weight of the parcel in the middle of the conveyor belt, the weight of the goods on the order information is accumulated by the system, and the calculation is consistent with the weight of the measurement to calculate whether the sorting product is wrong. If the error is large, it will go to the area that requires manual review. and visited the domestic warehouse currently still need all manual scan code to confirm the library.


　　


of course, the example is just a little, how to realize the paperless operation, automatic calculation of the shortest path picking distance, automatic selection of packaging size, disorder in the establishment of orderly distribution are part of the whole intelligent logistics. It is not simple to rely on a large number of buying to build a warehouse can be completed in the short term, more intelligent need to rely on the accumulation of experience and innovation, and ultimately rely on a series of computer algorithms to achieve. This is also the main reason Amazon has efficient warehousing efficiency, and why Amazon platform merchants will choose their warehousing and logistics services.


　　


and in the Electronic Business and logistics system docking, its accurate forecast delivery time is also one of the advantages of Amazon. When you make a list, the system prompts you for a specific day before it is delivered and is a guaranteed service. If the goods are not received within the forecast time, the service will be extended for one months free of charge. China advocates "fast", at present only the first line and some of the second-tier cities, the United States advocates "quasi", the basic United States can guarantee. What kind of user experience is better when both are not yet available. Personally feel "quasi" more reliable, "fast" but there is no time node, a mistake will affect the entire brand impression. Especially when the holiday, or large-scale promotional activities, often on the logistics of a curse, even since the construction of the Jingdong is not less scolded. The missing is the effective evaluation of the system carrying capacity and the bottleneck of relying on manpower sorting.


　　


the monopoly of American logistics determines the choice of the electric dealer


　　


Domestic business operators to build logistics Another important reason is that the price of cheap third-party logistics service standards can not keep up with the requirements, the distribution of individual quality is uneven, parabolic, lost a serious phenomenon, and for fragile or fragile goods have no distribution guarantee, delivery effectiveness is not guaranteed. Although Shun Fung Express service is reliable, but the price is more expensive, businesses can not afford its cost, so forced to build logistics, hope to reduce the cost of distribution, to create their own last kilometer image. In this way, there are jingdong, such as Wind Tatsu (Fank), a store, etc. since the construction of the distribution team, and then mixed with a four-way logistics company, in Beijing's community often see more than 10 companies in the busy distribution.


　　


in the United States, the current distribution of all electric companies is still operated by a third party professional logistics company. such as Ups,fedex and USPS. The U.S. express industry basically by the above three monopoly, through their own Amazonprime account experience, the 80% of its orders by UPS distribution, from the order to receive orders from the basic can not see the courier, and the street to see the courier is also standard dark brown uniforms, open the same color UPS no door truck in the streets shuttle delivery.


　　


Domestic logistics competition intensified, but also led to a direct increase in human costs. And this hope that through the construction of distribution to thin out the distribution costs, short-term look is not realistic. Given the high mobility of courier personnel, whether to change clothes will improve the quality of service, but also open to discussion. Training can, of course, be improved, but whether it needs to be done by the business or not is still to be verified. With the rising of the domestic labor cost, logistics must improve the efficiency greatly with the aid of intelligence, in order to guarantee the cost reduction.


　　


American Small Green Man: The second choice of American Netizen logistics


　　


In addition to Amazon's Prime members enjoy the Amazon shopping service, there is also a ShopRunner company, which provides a number of vertical business of two-day delivery service, the annual fee is also 79 dollars. For example, GNC, toys, new egg nets and so long as in their cooperation in the purchase of goods, no matter how much money to enjoy the two-day delivery service, many such as Timberland, Victoria's secret brands, such as the official website, can also be shoprunner two days to achieve the service. And it also does not have its own distribution team, still rely on UPS for distribution.


　　


It through the integration of many customers orders, enjoy UPS major customer discount price, on their own website for CPS accounting recommended purchase, the most important is to collect a large number of user information for two times marketing, a very future to become a consumer service media companies.


　　


here to ShopRunner to do some additional, the company by domestic users commonly known as small green people (because of the name of the logo), usually registered members to provide 1 months of free service, when the cancellation of 30 days trial, system tips can be extended for free again 90 days, If you use three times within 90 days, you can use it for a year free. 3 times in 90 days, the conditions are not harsh. Amazon will also launch a prime trial and MOM program that allows consumers to use the 2nd Express service for 3 months free of charge, and users experience the benefits of membership, and then take the initiative to renew the purchase of membership services. Being able to retain customers through a quality experience is one of the reasons Amazon admires people.


　　


(the article is only a personal opinion of the representative. ）


　　


Author: Zhang, currently in the United States to study MBA, the former electric business practitioners, the E-commerce, supply chain and the Internet to maintain a strong interest in research.