What has the real estate audience changed?

The concept of real estate is already familiar and popular, and the concept of public-raising, with the advent of Internet finance in recent years, has gradually arisen and prevailed. But the formulation of the housing public is a very new concept at home. This "new" is true not only for consumers, but also for investors, property companies and Internet companies, and even regulators. What has changed in real estate and who will change it?

The housing sector, involving three sectors of real estate, finance and the Internet. What is the relationship between the three?

I. Real estate and Finance

Whether the enterprise from the bank loans to develop real estate projects, or consumer loans to buy a house, the production and consumption stage, real estate is a capital-intensive industry. And finance is the center of financial intermediation, real estate and financial integration is inevitable.

Only a long history of finance, real estate and financial integration, to some extent, but also the financial activities in the economic function and status of the strengthening of the strong position of finance so that it can and the habit of "sitting to make money." The so-called "financial innovation", but also many of the industry's internal innovation, mainly financial derivative instruments of innovation. Capital and capital, almost only by financial killing and left the industry, not to be killed in the real estate is a financial-led industry.

As the "living" of basic necessities, real estate is people's just need, when economic prosperity, real estate and finance can sit to make money. In times of recession, small and medium-sized real estate enterprises may encounter a broken capital chain, the boss to flee, leaving the scaffolding under the cover of the uncompleted building, or can not sell inventory plate. But the collapse of real estate enterprises, but also vulnerable to financial stability, so the real estate is the financial leadership and interdependence of the traditional service industries, they do not want to, dare not, can not take the initiative to leather their own lives. But the internet's involvement has allowed both financial and real estate to seek change, either proactively or passively.

Ii. Real Estate and internet finance

To finance, the Internet began only to provide technical support for the supporting role, to improve the efficiency of deposit and loan, transfer and payment, can only be called as a financial technology. When the Internet and financial depth integration, is to form a new cross industry-internet finance. The public chip is one of the forms.

The real estate public raises, is in the intelligence hardware and the culture and so on outside the new application, manifests is the public raises the pattern the replication sex, as well as the vitality. Can help the real estate enterprise to reduce the marketing cost, the promotion sales ability, the quick stock to withdraw the fund, reduces to the bank dependence.

Real estate, the use of the return of funds is the key to risk control, in the industry monitoring needs to follow up, so the model has a certain risk and controversy, but this is all new things must face the process.

The internet in the traditional industry, specifically subversive, transformation or help? Each has a saying, but no matter which word, the fusion of the two will be the general trend.

Have the strength, the brand-oriented Internet platform and real estate enterprises, before the implementation of the regulatory strategy, if good use of the Internet open, transparent, competitive force, to develop a "win more mutual benefit of the game rules", to protect consumers, investors, that is, industry self-discipline, not only in the housing public to raise this "controversial model" The next fast people step, seize the opportunity, but also go farther.

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(Responsible editor: Lvguang)