What is the 21st century most expensive? Talent!

2014 recruitment circle, enough to verify that year "A World Without Thieves," Li Shu's one joke: What is the most expensive in the 21st century? Talent!

"Ten years of grinding sword, frost edge has not tried," the founders of social recruitment Linkedin finally started beach landing war, officially announced in February to enter the Chinese mainland market. The professional social networking site established in 2003 with 300 million users worldwide (5 million in mainland China), as early as 2012, revenue has approached 1 billion US dollars (data show 971 million), the year for the first time beyond the old recruitment Website Monster (once the nation's largest recruitment website). In the 2013 tug of war, Linkedin was a ride, reaching 1.529 billion US dollars, the competitors thrown off a few roads: monster current market value of only 500 million US dollars, while linkedin is almost equal to 20 billion large Off, become the first billions club members. Share price performance is more intuitive, monster's share price is only 1/30 of linkedin.

What kind of gunboat so that the war fighting? What does linedin mean for its victory?

The market environment is warmed up and fermentation is an indispensable prerequisite. Imagine that if the global economy faltered after 2008, Internet hiring would also be destined to become a shadow. The most economical thing to do is to assume. But why only linkedin borrowed this Dongfeng made full of pours? In addition to being analyzed numerous times the business model and the different forms of products, the fundamental difference is "the beginning of the heart."

The traditional recruitment website represented by monster, which was developed in the previous era, takes the enterprise as the core. All product and business logic take this as the starting point. Establishing the employer brand and providing the resume for the enterprise become the only vision. The Linkedin, which represents professional social networking, focuses on the professional brands of individual users, provides career opportunities for individual users and builds professional brand power. The original intention of paying full attention to the value of individual users has formed a perfect fit with the development stage of the Internet industry itself. Naturally, LinkedIn beat Monster, the 2.0 version of Internet Recruitment has replaced the traditional 1.0 mode.

The domestic live case seems to be denied everything, which one is more real for us?

Zhaopin recruitment, one of three representatives of the traditional recruitment portal. Nearly 20 years in the stick, the recent successful listing in the United States. 20 years, dispersed too much, the leader and most of the followers have been black and blue, horizontal dead wilderness. When the tide receded again, people were surprised to find that Zhaopin not only survived, but also not nude swimming. Only in this regard, Zhaopin recruitment is admirable, the significance of its listing is probably greater than the worrying future of the early years. In this lasted long marathon, ZIC with their own persistence outperformed the first schedule, the day the market value of 724 million US dollars.

However, Zhaopin in the next season's results will be, I dare not speculation, only quietly blessing. Is it really as the outside world criticized "lying on the estate waiting to die," or continue to be similar to the acquisition of jobDB blood transfusion so that he himself rejuvenated? Can put it all to see and can be put into action, I am afraid that only the wisdom of the largest SEEK shareholders. After all, the fallen monster seems to have declared something.

Decline does not mean disappear, just a prelude to disappear. A brave triumph in any one era will not be lacking. Just as the early stages of capitalism will germinate the constitutional monarchy and democratic republics. Change, not only change, there will be change.

Cenozoic power

The hustle and bustle is both a disorder and a manifestation of strong vitality.

Vertical recruitment, professional social networking, mobile big data, headhunting services and even micro-micro-based WeChat circle recruitment and other business models for a time in the field of online recruitment spewing out, they all boast that they are the most advanced model, on behalf of The future direction. Whether living in the news feed or living on the Internet, living is the most important. This is particularly true of entrepreneurs in the online recruitment industry: Valuable, recognized, is the way to survive.

For entrepreneurs in the recruitment field, the road to professional social entrepreneurship is "always imitating and has never been abandoned." Although the imitators of the domestic LinkedIn did not get the approval of the local market, and a dying scene, but does not prevent the enthusiasm of entrepreneurs in this area burning. Especially with the United States recently a series of recruitment sites such as Jobvite, BranchOut, HireRabbit and other parasites born in Facebook emerge, based on the social network big data match professional social networking was once again put on the stage. They use the information in social media to tag talents, identify them, and then match the attributes of job requirements according to the results of the recognition, to a certain extent, solve the problem of exact matching and depth information. In China, a series of companies came into being, such as radar for personnel, ease of recruitment, APPs for pulse, etc. The Jingwei Network owned by everybody directly acquired a large data mining team to improve the existing products and make them more able to communicate with social information match. Sina microblogging just listed also announced that it will carry out microblogging social recruitment. Under the complicated and cumbersome activities, I always felt the sight of a flower in the fog. Everything was clear and clear, but I was always out of step. The privacy that Chinese people have just learned in these years will also be one of the major factors that challenge the success of such entrepreneurial teams.

Let us turn our attention to the main force of the emerging army: vertical recruitment and executive search.

In fact, the website of vertical recruitment has been on the rise for many years. Professional recruitment websites in various fields are exultant. They only represent the lack of business and are limited by the geographical, resources and business conditions of their own. As less, let alone fame. Another potential reason, what is the division of vertical recruitment? area? profession? crowd? There does not seem to be a standard answer either. In the early years of recruiting start-ups in the field of vertical recruitment, such as Best Eastern Hoteliers, Wanquanhe (stock code: 430434), which has been listed on the New Third Board, has been serving Taiwanese workers for over 6 million migrant workers. The operation of these enterprises has actually reflected the market of vertical recruitment. In fact, the vertical division means subdivision. Out of the industry, it is barely known.

In 2014, the thriving vertical recruitment site belonged to Labuan.com. First Bertelsmann's $ 5 million investment A Lun, then continue to put forward to headhunting, will be carried out vertically in the end the slogan. Pull tick seems to be the imitation of the US IT site recruitment site Dice.com started in less than a few years will be the slogan of vertical recruitment loud shouting is also a rare. Good at using the media for speculation, is one of the distinctive features of the pull hook. For example, in recent days, pull the hook network has engaged in "Buffett lunch" Chinese version.

While keen on media speculation, Labuan seems to show a strong offensive. Earlier Xu Xu, chairman of the Board of Directors of LCC, said that in the future, LACO's market share will exceed 30% from the traditional recruitment website, while the remaining 60% will come from the current headhunting market. To headhunting, seems to have become a pull hook a goal.

Why kill headhunting? Obviously, the value of vertical sites is the job seeker and business direct docking, remove all the intermediate links. Just as the traditional industries gradually eliminated agents in the era of e-commerce, everything that hinders vertical and direct intermediation will be canceled. This is about the vertical recruitment website to shout out "kill head hunting" slogan in mind.

Once this idea is formed, on the one hand, it can promptly show the "identity card" to the cooperators. On the one hand, it has found a "backward representative" in the traditional industry - the headhunter, as the target of attack and can win the attention of the media and the general public , So get rid of headhunters slogans, the more loud and loud the more loud.

In fact, in my opinion, the vertical is vertical, its value and characteristics of its distinct vitality in the future as a vertical from each industry's own particularity. For example, advertising industry Madison advocated (now called Madison), who can say it is not a vertical recruitment website?

However, the headhunting industry will be how to develop, I am afraid it is not vertical recruitment website decision. As Wang Shi, chairman of Vanke said: out of your not the Internet, but your colleagues. 2014, more than the vertical site is the hot search site.

After occupying a building elevator, subway car body, and even the back of the high-speed rail, the executive search chief executive said in a high-profile announcement that C round of financing has been completed. The amount of 70 million US dollars to become the largest recruitment site in 5 years a financing. According to the official data Hunting, its registered users have exceeded 11 million. Called on the caliber of marketing resume quality is much higher than Zhaopin and future worry-free. Hunting Net show to the network recruitment industry booming scene, Ceo Dai Kebin's character appeared to also be effective.

Whether it is from the size of the financing of hunting, or its actual operating conditions. The argument of vertical website sings bad head seems to be untenable. In the words of the circle habit, hunting is rushed to the market rhythm.

Admittedly, the bother of false positions not only make job seekers feel a headache, but also become self-developed hunting network confidancies. In most corporate HR's eyes, hunting is more like a new 51job or Zhaopin recruitment, change is only the business model and behavior patterns. Effective, but not so effective.

But no matter what, hunting has become a new sign in the field of Internet recruitment.

Another head-hunting recruiter is hunting the Internet. Although there is only one word difference between hunting and hiring, but the business model is vastly different. Hunting the Internet is born out of the traditional headhunter company, the founder Xin Kobayashi previously is a replacement of traditional headhunters. This directly affects the commercial style of hunting online.

Hunting Internet claimed that the only site responsible for the results of the recruitment site. Its immediate value is through the power of headhunter aggregation, to provide accurate candidates for the enterprise.

Hunting Internet and Hunting Net, first of all have gathered a large number of headhunting, the difference is that headhunting jobs in the main job hunting is to send jobs, resume, is doing information flow thing. The headhunting online hunting is in the "single": As Taobao buyers and sellers, hunting online business is a buyer, headhunting is the seller. Headhunter resume to the corresponding position corresponding to the enterprise, the enterprise through the website to review personnel, about interview, send offer, to complete the entry job. Headhunters also hunting through the Internet for job search, process follow-up, and even payment and other acts, has become an online business flow.

This is about the cleverness of hunting online. Not only that, many years ago on the line, many large Internet companies have begun to cooperate with hunting network. Such as 360, Ctrip and his competitors where to go. As an IDG-invested enterprise, Hunternet also provides recruitment services to a large number of startups that IDG has invested in.

What drives the rapid development of hunting online? The findings are obvious: Money.

Hunting Internet strategy with the popular red packets this year, the money is not the same model. Hunting the Internet is only a very smart business headhunting payment "back" to cooperate with the headhunting company or consultants only. Legend of Li Ka-shing's business law is "six people I am four," which led to a large number of partners continued cooperation, hunting is the Internet to take such a means, generally in accordance with the principle of 28 distribution.

However, at the beginning of the investigation I still can not understand why this model will attract all-rounder collaborators, on the contrary, a search company headhunter cooperation with hunters opened the answer: 1, the customer. Most executive search firm capacity and ability to find someone is inversely proportional. Hunter pick up customers for the general headhunting companies are usually do not dare to think big single, 28 in the distribution ratio, why not cooperation? 2, payment guarantee, headhunting companies are small companies, the financial system generally in a vulnerable situation, hunt to solve the problem of receivables, but also to solve a large part of the headhunting company management costs. 3, efficiency and professional: When a platform can provide enough supply of similar jobs, headhunters no longer have to worry about the hands of the resume is nowhere to be placed. The improvement of efficiency is only an accessory. And when the polymerization effect to play its value, hunt to the enterprise recruitment efficiency and effectiveness has also been fully reflected.

The platform is superior to the individual, which is an indisputable fact in the Internet age. However, everything must have a pros and cons, if everyone is using the platform to do hunting on the list, then the search firm there is the value and significance of it? Headhunter whether the industry will enter a new era of "individual network broker"? When I throw this question to the headhunting boss above, his answer actually is: fear, fear. But that is what happened in 2013. At the time the mentality of contradictions to the extreme, cooperation can make money, but cooperation can ruin the team. It is said that hunting network this year has fully closed the working consultants personal channel of cooperation, and headhunters and headhunters only to cooperate. In my opinion, hunting the new strategy is indeed a step to adapt to the real environment good chess.