What is the commercial value of home internet in the big Data age?

If there is no channel to sink, large data can only be blooming in the internet era of a gorgeous flower fire, home Internet will only be reduced to commercial value creation context of the castle in the atmosphere.

With the way of the reverse, to see Changhong, Haier, the United States, TCL and other traditional household electrical appliances enterprises and Baidu, Ali, Tencent, Millet and other Internet enterprises have been in full swing in the layout of smart home appliances market, whether it will let us more sober understanding of the big boys keen on the value of business transformation

According to Alteryx analysis, the 2014 large data will be the first formal combination of marketing, marketing of large data technology will play an important role: impact on advertising, product marketing and consumer behavior. In other words, companies will take full advantage of the customer's interaction with their online products or services to generate data, leveraging so-called leverage to gain value.

We know that data creates value with two points of focus: business data and living data. And just as we speak today on the topic of "Home Internet", its first proposed by the definition of Changhong is to people-centered, to achieve home terminals and terminals (television, refrigerators, washing machines, air-conditioning, etc.) between the connection, interaction and collaboration, thus building a "terminal + Platform + content + Service" business model, The core is the excavation and landing of large data.

It can be expected that the home Internet as a platform for home appliances terminals to seize a large number of living data, through a series of data intelligent classification, collation, analysis, through information sharing channels to quickly transfer and spread the data, and thus provide more business data resources services, these "life data" can be directly converted into a valuable " Business data. "

So, where is the commercial value of the home Internet in the big Data age? Internal, optimization, improvement, transformation, external, occupy a large number of life data "pool", the joint partners for accurate marketing and channel sinking.

In the Enterprise internal optimization, improvement, transformation, compared to the competitor, Changhong want to more penetration, on the one hand through large data analysis technology to the massive user data analysis, the formation of decision-making data for the improvement of production technology, improve user experience, with a strong "core"; on the other hand, through the production process, management links, Sales link and product benefit data analysis to form value information, to guide enterprise internal production environment improvement, management process change, successful implementation of the company's strategic transformation. In the specific implementation, Changhong to establish a sensor network, the definition of Terminal sensor interface, the establishment of sensor interface management platform and operating sensor network. Changhong's Zhao also said, "I'm not selling TV, I'm selling sensors."

Everything is ready, Changhong met with home appliances intelligent Dongfeng, sensor network business model fade embryonic form, home Internet enterprises digging bokhary data is logical.

"In the big Data age, everyone is a contributor to data. It is expected that by 2020 a Chinese average family would produce a year of data equivalent to half the National Library's information reserves. Tang Xiongyan, chief expert of China Unicom Network Technology Research Institute, said.

It can be seen that home internet changes the way of life/survival of family and industry from extensive to accurate. First, the living resources from the single data into large data, industry from market segments into the overall occupation, decentralized data gradually develop family-specific large data, more easily gather the family group audience; second, household appliances from the individual into a holistic, through interoperability, interconnection, mutual control of the unified network, peers, information sharing, A high degree of coordination can be computed in seconds. Based on this, advertisers are more likely to segment the market and put ads on the characteristics of the family unit, and operators will be more willing to push games for families, and life services providers are also looking for a purposeful solution to the family's diet and life.

Policy positive also for the development of home Internet to provide a good development conditions, with the "on the promotion of information consumption to expand domestic demand", "broadband China" strategy and implementation of the introduction, which will be the birth of the information consumption will be increased every year.

In the vast number of living data "pool" under the premise of a keen sense of the IBM, capital Broadband, future television, Sichuan Telecom and Changhong in the field of TMT emerging industry cooperation. Subsequently, Ali married Haier, platform of the United States, Baidu, Tencent platform Haier ... Visible, cooperation and win, channel sinking, the strategic landing became the first choice for the home internet of the big guy nuggets.

The author thinks, the Big Guy's alliance action still only starts, the family Internet has become an irreversible market trend.