What is the core competitiveness of light blogging products

Review the core competitiveness of the light blog product itself

1, maximize the scope of the interactive mode of communication

To put it bluntly, this is like microblogging, "one-way attention" relationship model, encouraging users to "forward" and "like" high-quality content, "attention" of interest in the blog, and let a variety of user interaction reminders with the content itself to spread; In addition, through the powerful API open functionality, you can merge Facebooke\twitter \flickr this platform-level product.

2. Excellent content display and browsing effect

Plainly, is more exquisite than any other products, good-looking, so that users easily have nearly perfect blog page visual effects, light blog can make fragments of text, long text, pictures, videos, photos and other forms of content to show a smooth, comfortable display, stimulating users to read and output.

3, easy and convenient content output function

To be blunt, it is low cost. Let users easily complete content publishing, and through the "label, recommend" and other functions to explore quality content and blog; In addition, the light blog also provides "question and answer", "Submission", "Multiplayer Blog", "Management of multiple blogs" and other characteristics of services, from different dimensions to stimulate users to operate blogs, output content.

In short, all the features and interactive details, all allow users to focus on the discovery and output of a certain type of content, create a completely based on the interest of a high-quality community atmosphere, and through a certain mining and referral mechanism, as much as possible to enlarge the quality of content and quality blog role, so as to guide the entire user group to play interest, create content.

Narrow user base:

As long as the "high quality content sharing community based on interest" has not changed, this product is destined to grow into a narrow user group product. Especially in China, under the high Pressure environment also retains the heavy interest the high-end crowd, certainly not as much as abroad.

What kind of person will use the Light blog product?

Having a serious interest in meeting product positioning is a potential user of light blogging.

Are there other factors? such as age, occupation, leisure time, internet age, keen to share or self-closure? These really don't matter! Product construction at the beginning, do not need too much consideration of other factors, product positioning has identified the scope of interest, the scope of interest has 70%-80% of the delineation of the user's age, occupation, personality and other ancillary factors. All efforts should be directed at the only necessary condition, that is, interested users. It is much more time-consuming to equip interested users with all possible experience processes and functional frameworks than to take "age, occupation, personality" as an accessory factor.

What is the importance of product design?

Now what is the Light blog market? Tumblr has erected a banner, and was a point, push him, Qing, and so a series of more reliable team copied the naked. The fledgling team has been shrouded in smoke from the Tumblr and a string of Shanzhai products. In this case, the product design may be thinking:

1, to follow the needs of the people at the bottom, to rebuild a new top product? itself is a twisted thing.

2, Step back: Follow the people's underlying needs, in detail for innovation? If the team members are a heavy user of the previous product and are familiar with the suffering of some users in the original product, then this innovation is possible, otherwise, simply forget it. Worse, if even a serious interest is not, not to expect in the bottom of the demand on the basis of making the right innovation.

So in this case, how important is product design?

If Tumblr product design has reached 10 points, they can do more than 9 points, it can be. Torline has to take weeks, from 9.5 points to 9.6 points, is a completely no cost-effective stupid. Because of this time, other competing products have been operating to their own doorstep, the user needs of the feedback updated batch after batch. It is fatal to delay a fighter with low cost.

How important is the differentiated core competitiveness of the product itself?

is important because the differentiated core competencies are likely to play the role of the lifeblood in the future. So, this kind of life, to be locked before the birth of this product? I don't think it's necessary, especially in the time of urgency, lack of team experience, in practice to get out of the difference is more likely to achieve the path.

More importantly, the current light blog market, not to the kind of need to go through differentiated competition to survive the path. However, if in order to have differences to think about the difference, but the precious time wasted on this, not early to kill into the market, seize the word of mouth. Perhaps when the real introduction of some differences in products, but found that this difference can not become the core competitiveness, and at this time the product market, but has been occupied by others, regret late.

Community, or media?

The light blog should be steadfast to take the community route. In the product construction period, the community is difficult to go, to cultivate community relations, community head content, to establish community Word-of-mouth users, stimulate user interaction, but also carefully shielding garbage, guide the atmosphere.

Remember colleagues on another product of the community/media trend of the enlightened analysis: walking, found that there is difficult to have the shadow of the community, only the quality of the content stand there, and the pursuit of high-quality content, but let the user and content to create a sense of distance. Should be a warning, in the quality of content and community atmosphere to find the most reasonable balance point. For the Light blog community based on interest, the balance point of foreign Tumblr must not apply with the domestic light blog, because the social environment, user groups are very different, foreign interests or can not extend to the domestic. This balance point, only in practice and constantly groping and fine-tuning, to slowly grasp.

Therefore, the most should go on business trip dissimilation Competition Route Place, not in the product before the design of the YY, but in the product operation, according to the domestic market constantly groping and adjust the community operation. In this respect, the point has begun to try, the complete copy of the product to say. Sina, is the operator drives the product The master, certainly also knows how to do.

Product or spell?

In the domestic, has the operation ability, certainly should be first to spell the operation, does not have the operation ability, the product is again good, also does not have the significance. There are two reasons: one is: Most products are followed Tumblr copy, so if the product is 10 points, we can do 9 points above, you do 10.1 points, leading others fraction points of advantage, almost meaningless; second, the initial user market must be limited, you do not operate or operate the wrong, Waiting for 10.1 points of the product to fend for themselves, watching others use a bunch of movie tickets and coffee coupons to carve out most of the user market. In the end, a sluggish, imprecise operation will leave a messy stall and a cold spot left without the resources to operate.

What is the key to the current product team?

Unity：

1, the most important time: the current harsh and urgent market environment, product design, the ultimate goal is what? is the fastest time to come up with qualified products. Instead of slowly studying a bunch of questions that already have answers.

2, the most important operation: operation is a big game, even if not a surprise, at least can hold the Jiangshan. Must have the resources, has the talented person, someone to make, is indispensable.

Then, carry out this unified thought.