What is the core that the electric trader should pay attention to at present?

Many companies that are or are about to enter the field of electrical business may be thinking every day about how to improve their performance, how in the initial stage can let the sales soar, so put the energy to build their own electric business platform or join the third party electric business platform, put the cost funds into the function of the development of the website or continuously increase the electric business platform, After a period of operation, the results were found to be quite different from those expected. In fact, we should be aware of the current mode of electrical business transactions have been very mature, from the days of Cats, QQ, Beijing-east and other electric business platform can be seen. A few years ago, many enterprises may still hesitate, in the end is their own construction of the electric business platform, or third-party electric business Platform open shop. Now, there is a need to change the idea: the current electrical business is the core of marketing, rather than trading, the core of the electrical business is the drainage.

In particular, with the emergence of third-party security payments for all types of open source shop systems, the process of electronic business transactions is more convenient. Therefore, whether it is able to build their own electric business platform, or to open the third party platform to open the shop, more attention should be how to guide the flow of traffic to the corresponding electric business platform. On the one hand, if you are operating on your own electric business platform, to consider how to let the outside all possible flow into, on the other hand, if the third party electric platform open shop, the third party of the electric platform of the drainage, not to consider, because itself compared to a certain scale of third-party platforms have a certain user base and a large flow, The key is how to use a variety of online marketing tools to the platform to introduce users to your store or mall. The core of drainage is the use of marketing means, the following listed several important drainage strategies.

First, the use of social media marketing for drainage. Mushroom Street, Beautiful said is the use of social media marketing: micro-bo marketing and Taobao customers to promote the way to drainage, targeted to create a focus on the flow of goods to attract women. One of the most beneficial drainage features of social media is "sharing". Network sharing will be a consumer's shopping information directly to another consumer, coupled with the social network's active, for the site drainage will be more effective, this may also be Taobao and Sina Weibo marriage is a big reason it.

Secondly, the use of online promotional activities for drainage. From each big electric platform each period must hold "double 11", "Double 12", "214", "520", "618" and other holiday promotions, to the mall shop launched a special package of mail, promotions, seconds to kill, buy and other activities, can be seen marketing campaign team electric platform drainage role. Then the use of online promotions requires a certain amount of cost, just before the activities need to carry out cost assessment and budget, as well as assessment of the effectiveness of activities. In addition, we also need to pay attention to the online marketing activities in the form and content can be diverse, more need for creativity and careful planning, such as the above mentioned festival promotions or use the current social hotspots to carry out marketing activities.

At the same time, using O2O mode for drainage. O2O mode of marketing in the micro-trust Friends Circle has been launched in full swing, a variety of collection of praise, recovery lottery, large turntable, two-dimensional code scanning micro-letter attention to receive prizes, micro-letter electronic Membership card, these formal O2O mode of the typical use, through a series of offline goods, to promote the promotion of website and brand marketing, This is also a great way to promote drainage. Because the O2O mode can let the user more directly to feel the real sense of the electric quotient, everyone has the mentality of greedy petty gain, each kind of discount can bring various different degree of marketing effect, this is also the electric business platform on the mobile Internet drainage entrance.

In addition, the use of offline advertising for drainage. Many people say that it is the new media age, traditional advertising does not have much meaning. However, the personal view is that online advertising or has a certain drainage role, because the offline advertising audience groups and targeted can do better. In particular, to do vertical electric business enterprises, to promote the platform of electronic business, online advertising is also a very good promotion channels. If now a small business said to do China's largest integrated commodity network shopping platform, then everyone will feel that is in the dream, if it is to do a certain area of the marketing platform for certain products, then it will be more agreed, because very few small enterprises can be directly in the absence of targeted and industry to do a good job on the basis of the electrical business. Here is mainly to illustrate that small enterprises to promote the platform for electric business, can be targeted in the local and some specific users and industry groups to do offline advertising, so you can start from a place to drive the flow of electric platform, a bit to the surface of the way, the scope of promotion by small and large, not to be more stable, rather than blindly covering the wide range.

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