What is the difference between traditional commerce, electronic commerce, and mobile electric business

Recently, another round of shopping malls shop wide closed news, but at the same time exposed the news and "Guangdong 1800 businessmen quit the day cat", this is how to return? If the traditional shop "one shop to raise three generations" situation has ceased to exist, is a revolution by the electric business, then the emergence of a few years of the power of the leader of the day cat, is the encounter who provoked?

When it comes to this, someone will soon say, "You're going to talk about mobile power." Yes, it is mobile electric business, its play is being practiced by many people, frame and pattern also more and more clear, also need to share the discussion in time! The main thing is, this time there are dry goods, the following set of data, is the third party Mobile mall concept has arisen, can get the most complete data:

Shop operation time: 6 months

Store Order Total Amount: 436,9927,65 yuan

Mall Total Orders: 7710

Mall's "small Partners" number: 3150

Mall's "member" number: 34576

Mall's "Big partner" number: 107

See, while most people are still wandering, a gang of people have eaten the crab first. and began to gather together to discuss how to complete a further goal, the party netease, autumn eyes, everything, d2c, all the people are present, I am honored to be invited to participate, on the spot to listen to a lot of actual combat, the impression and deep feelings.

The so-called: The predecessors pave the way for posterity. I am very fortunate to be born in this rapidly changing era, as long as the homeopathy, stepping on the pulse of the times, each step can move forward to hope, to the mobile electricity business has a fundamental understanding, may wish to first to dismantle the business structure of the change process:

First, this is the traditional business model diagram:

Manufacturer-National generation-provincial generation-county-retail, five levels, (this is the most complete structure, some business agent level will be missing, but the essence remains unchanged) This is a pyramid structure, the most need to do is to get through the long channels, as long as the completion of this channel construction, you can recruit shop goods, Agents are then exploited at the first level.

In accordance with this approach, the product does not have to go to the hands of consumers can generate profits, digestion products that is the agent, the pursuit of the business is to continue to spread goods, until the development of a lot of terminal agents, terminal agents themselves to rent the shop façade, and then hold various promotional activities to sell products

At present, this kind of practice contradiction becomes more and more obvious, on the one hand the agent level increases at the first level, causes the commodity price to be more and more high, on the other hand, this is one kind of very loose management, the agent competes mutually with each other, inevitably occurs the string goods, the low price dumping

So, e-commerce appears, and its business model diagram is this:

The development of Internet technology has realized many things that could not be done before. such as display, communication, payment, customer service, logistics and so on, so the cat, Beijing, and so on the platform of the birth, they all of a sudden solve a lot of problems, set up a large platform for everyone to buy and sell, and suddenly shorten the distance between the business and consumers, no agent at all levels, the price of all of a sudden

But things are always changing. On the one hand, more and more businesses, Platform display window is fixed, so many businesses to spend money to buy ads, no ads will not show the opportunity, advertising more and more important, and then rising. On the other hand, because the same place a big platform, the product homogeneity is serious, popular rampant, the cottage is serious. The business of making fast money is too many, rely on "low price" to crowd out "brand" and "quality", this is "unification" platform contradiction.

Now, the mobile dealer is born with the demand, its business model diagram:

The mechanism for the birth of this pattern should be this, to micro-letter, micro-Bo as the representative of the media development, a lot of people from the "square" pulled back to the "salon", formed a small circle, their professional proximity, and mutual trust, frankly speaking is your "circle of friends" those people. In this way, business is also attached to the changes, that is, some consumers will become the business of micro-agents, through product sharing in the side to help businesses find more suitable consumers.

This kind of micro-level agents, we can call it "small partners", then they share the motivation? It should be the "material incentive" that everyone can become "small partner" and thus enjoy the benefits, which is the "by-product" of the social revolution.

It should be noted that this does not need to be like a pyramid scheme to pull the head, because this kind of "strong relationship" under the "weak recommendation", not strong to buy strong selling, and many small partners do not take this full-time, not to mention that sharing is a part of life, it also played down the "business" and "Life" boundaries.

This is the logic of the mobile electricity business, but it must be perfected in practice. How did the mobile mall begin to make the rules? Can be described: you share products to the micro-letter or QQ space, if friends see want to buy, you can invite them to register as a mall "member", because membership will have a discount. Once they become a member and buy, you will have a corresponding commission, the most important thing is: if your members to share the circle of friends, not only buy prices can be further concessions, and the resulting purchase, you also have a commission, as shown:

Now that you look back at the data that you mentioned at the beginning, you should be able to understand the situation. In this way, mobile operators only need to build one such platform, then you can reproduce the consumer, this platform is open, no longer exist advertising problems, but the business must be good, the "small partners" to serve the thoughtful, consumers will be like snowball expanding, this is their proposed " The small partner fission plan ", the developer is the fire graph technology, the practitioner is the Jumbougg."

Now think again, "Birds of a feather flock together," This sentence people talk about hundreds of years, until now really realize! Three different stages of business model, also represents the different stages of behavior characteristics. The business order of the future will be disrupted every once in a while. Now that the mobile phone business is about to explode, it's time to hit tyrants and divide the fields ...